This document outlines plans for an interpretive exhibition designed to travel across Brazilian cities to educate visitors about municipalities. The exhibition will be divided into two sections: the first will explain the definition and role of municipalities within Brazil's political system, while the second will provide portraits of each of Brazil's 5,563 individual cities to showcase their diversity. The goal is for visitors to gain a better understanding of what defines a city and how cities across Brazil vary in terms of culture, climate, economy and way of life. The exhibition aims to be immersive and experiential, transporting visitors to different cities through interactive displays, rather than just presenting facts via traditional text-based panels. It seeks to educate audiences throughout Brazil about their country

1. INTERPRETIVE
EXHIBITION DESIGN

2. MUSEUM : CLASS VISITS

3. MUSEUM : MY VISITS

5. : BRIEF
• A
pop
up
museum
about
municipalities
to
travel
across
Brazilian
cities;
• An
exhibition
about
all
Brazilian
cities,
presenting
them
to
their
own
fellow
citizens.

6. : CONTEXT
• Brazil
has
5563
cities.;
• Over
45%
have
less
than
10
000
inhabitants;
• Over
83%
are
located
within
the
seaside
regions
(Northeast,
Southeast,
South)
–
size
matters;
• Over
77%
have
their
economy
based
in
agriculture
and
animal
breeding;
São
José
dos
Ausentes,
RS
• Very
diverse
climates
–
in
e.g.,
people
who
have
never
experienced
temperatures
below
75
degrees;
• Very
diverse
culture;
• Entertainment
options:
in
e.g.,
90%
of
movie
theaters
are
located
within
1%
of
Brazilian
cities;
• Brazilians
can
be
foreigners
in
their
own
country.
São
Gabriel
da
Cachoeira,
MA

7. : PREMISE
What
is
a
city?
Where
does
it
lie
within
the
Brazilian
political
system?
What
are
the
Brazilian
cities
like?
We
know
the
main
identity
of
a
state,
but
what
is
it
like
to
live
in
a
small
city
there?
The
cities
are
the
only
entities
in
the
political
system
which
physically
exist,
and
yet,
they
are
bundled
under
a
single
[lag
of
a
state
or
a
country.
The
aim
is
to
answer
the
questions
above,
but
further
than
that,
is
to
display
the
diversity
and
identity
of
all
5563
municipalities
in
the
country,
most
of
them
unknown
by
the
majority
of
Brazilians,
bringing
together
all
the
different
worlds
within
one
territory.
It
is
a
pop
up
museum
which
will
travel
around
Brazilian
cities.
Most
of
them
are
small,
and
many
have
never
had
anything
like
a
museum
before.

8. : STORYLINE
The
exhibition
can
be
divided
into
two
major
areas:
the
de=inition
of
a
city
and
the
cities
of
Brazil.
DEFINITION OF
MUNICIPALITY
The
[irst
one
will
comprise
the
political
role
of
municipalities
within
the
political
system,
how
they
work
and
are
administered,
how
the
funding
system
works,
what
areas
the
administration
+
from
a
city
covers
and
which
ones
are
organized
by
the
state
or
the
federation,
as
well
as
other
relevant
issues.
BRAZILIAN
MUNICIPALITIES
The
second
one
will
be
a
portrait
of
each
one
of
Brazil’s
5563
cities.

9. : TARGET|TONE
The
audience:
The
tone:
• All
the
inhabitants
of
cities
in
Brazil;
• This
a
very
important
matter
–
the
exhibition
will
deal
with
persons
• Extremely
large
pool
–
people
of
all
with
a
lot
of
knowledge
as
well
as
ages
and
backgrounds;
those
with
next
to
none;
• Should
appeal
to
everyone;
• It
cannot
be
patronizing
but
also
cannot
make
people
feel
• Aimed
at
people
with
a
low
to
underestimated,
or
else
they
won’t
medium
previous
knowledge
on
the
engage
in
it;
subject.
• It
has
to
be
accessible
and
knowledgeable
at
the
same
time.

10. : OUTCOMES
By
the
end
of
the
exhibition,
visitors
should:
• Have
grasped
the
general
de[inition
of
what
is
a
municipality
and
its
role
within
the
political
system
–
what
sets
it
apart
from
states
and
the
federation;
• Gained
knowledge
on
other
cities
in
the
country
–
how
are
they
like,
their
habits,
always
comparing
and
contrasting
with
their
own
realities.

11. : EXPERIENCE
• Experience
based
exhibition;
• Especially
in
the
[irst
part
-­‐
the
subject
can
be
a
little
dry;
• Opportunity
to
bring
an
immersive
exhibition
environment
for
an
audience
that
is
not
used
to
this
-­‐
very
interesting
opportunity;
• Instead
of
reading,
listening
or
watching
about
other
places
(something
most
people
is
exposed
to
everyday
through
mass
communications)
visitors
should
feel
as
if
they
are
there,
to
generate
a
powerful
outcome.
• The
use
of
objects
is
not
discarded
though
–
it
would
be
interesting
to
get
one
object
from
each
city
and
make
a
sculpture
or
installation
from
them.
Example:
immersive
projection

12. : EXPERIENCE

13. • Main
challenge:
how
to
put
the
whole
: SITE
exhibition
in
a
truck
to
travel
the
country
and
be
setup
in
each
and
every
city
without
the
entire
crew
that
designed
it;
• Most
cities
where
it
will
be
displayed
do
not
have
appropriate
facilities,
so
the
site
will
be
built
from
ground
–
an
enclosed
venue;
• No
issues
on
[itting
and
adjusting
–
the
exhibition
can
dictate
the
architecture;
• The
whole
structure
should
[it
within
the
truck
and
be
fast
to
assemble
and
disassemble;
• Budget,
sturdiness
of
the
displays
and
easy
setup
are
important
issues
–
nothing
can
be
too
fragile
or
too
hard
or
expensive
to
be
replaced;
• After
traveling,
it
will
be
displayed
in
a
permanent
site,
TBD.
Examples:
Moma
PS1
Dome
and
Casa
Consul

14. : STRATEGY
• “Star”
manner:
in
the
center
are
the
general
explanations
about
municipalities
and
the
main
installation
with
objects
from
cities
all
around
the
country;
the
exhibitions
on
each
Brazilian
municipality
is
around
it;
• People
can
move
around
freely
between
those,
to
focus
on
the
areas
which
they
want
to
know
more
about,
after
learning
the
general
concepts
about
cities
and
getting
a
general
glimpse
for
the
main
installation.
DEFINITION OF BRAZILIAN
MUNICIPALITY MUNICIPALITIES

15. : 3D DESIGN
• Not
enough
space
available
-­‐
traveling
museum;
•
The
[loorplan
will
be
open,
consisting
of
a
lobby,
exhibition
room
and
exit.
Inside
the
main
room
there
will
be
the
general
exhibition
area,
with
the
information
about
how
cities
work
and
the
main
installation
with
objects
from
every
city
in
the
very
center.
Around
it
will
be
placed
“capsules”,
each
allowing
to
choose
an
experience
by
selecting
a
city;
• The
set
of
cities
available
in
each
“capsule”
is
different.
They
will
be
organized
based
on
technical
needs
–
this
will
appear
random,
making
people
approach
more
areas
instead
of
focusing
on
one
only;
• It
is
imperative
that
the
exhibition
provides
universal
access.
DEFINITION OF BRAZILIAN
MUNICIPALITY MUNICIPALITIES
INSTALLATION

16. : 2D DESIGN
• Another
important
issue
in
graphic
design
is
the
use
of
data
representation.
This
is
very
important
because
there’s
a
lot
of
information
to
deal
with,
and,
considering
the
audience
as
speci[ied
before,
it
is
best
to
approach
it
in
a
graphical
rather
than
a
textual
manner;
• It
has
to
be
graphic
appealing
and
very
easily
understandable,
considering
it
is
a
subject
most
people
do
not
normally
engage
with.
Examples:
Data
representation

17. : LIGHTING
• The
overall
light
should
be
dark,
with
focus
on
the
exhibits;
• The
use
of
feature
light
should
be
considered
to
enhance
the
3D
shapes
of
displays;
• Creative
uses
of
light
in
combination
with
materials
are
very
interesting
–
backlights,
projections
in
acrylic,
etc.
Examples:
Warsaw
Uprising
Museum
and
the
Museum
of
Chinese
in
America

18. : INTERACTIVE
• The
intended
visitor
experience
is
to
make
them
feel
as
if
they
were
transported
to
different
cities
–
use
of
“capsules”
to
transport
the
visitors
to
each
of
the
5563
cities;
• By
selecting
one
city
at
a
time,
visitors
can
engage
with
content
deeply;
•
It
is
important
that
technology
is
in
favor
Example:
Sleep
Box
as
reference
for
the
capsules
of
content,
and
not
the
other
way
around;
• The
use
of
analog
interactions
could
be
considered
as
well
at
any
point;
• Other
types
of
interactions
are
little
details
that
allow
for
more
engagement
-­‐
like
being
able
to
hold
a
map
instead
of
just
looking
it,
leaving
messages,
looking
through
glasses,
smelling…
simple
but
satisfying
ways
to
relate
to
content
and
Example:
Jurascopes,
Berlim
Natural
History
Museum
–
using
senses
other
than
vision
alone.
experience
a
scene
through
video
and
devices
on
a
still
object

19. : sound | film
• Both
play
a
very
important
role
in
the
“capsules”
–
they
are
the
means
through
which
the
content
is
delivered;
• Provide
an
immersive
experience
together
with
smells,
temperature
and
humidity;
• Also
a
general
soundscape
adds
to
the
exhibition
as
a
whole
to
set
the
mood.
Classical
music
aids
on
concentration,
and
combined
with
a
lighter
feel
should
help
the
visitor
on
their
journey.
Example:
Mr.
Beam
Living
Room

20. KAROLINA RODRIGUES ZIULKOSKI
INTERACTIVE TELECOMMUNICATIONS PROGRAM
SPRING 2012
PROF. DAVID HARVEY