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The Death of Steve Jobs
      Karmen Yoder
Introduction
           Steve Jobs was an extremely influential mind of our era. The
majority of people and media focus solely on the success and history of Apple
Corporation. There are many archived reports on the change in Apple stock,
list of products in circulation, and breakthroughs in technology. It is hard to
enter any school or workplace without seeing an IPod, Mac, or IPhone.
Nevertheless, much less was known about his personal life. Jobs was adopted
at a young age, fired from Apple, and devoutly practiced Zen Buddhism. He
even proceeded to travel to Tibet in search of enlightenment. Even the Apple
model of simplicity is said to be derived from Buddhist beliefs. My
presentation will cover blogs, articles, and other media that explore different
parts of this technological icon’s life and death.
ABC News
                              Jsaguiar’s blog covered
                              the ABC news article.




Image from: wordonfire.com

http://abcnews.go.com/Health/steve-jobs-buddhism-
guided-life-mantra-focus-simplicity/story?id=14682458
Analysis
         ABC news did a fantastic job covering the basic spiritual side and
influence of Steve Jobs. The article was written by Susan Doyle James and
focused mostly on how Buddhism ideas were incorporated into Apple
Corporation. The title and first paragraph positively emphasize how simplicity
was used to build Jobs’s successful career. Reliable sources are used,
including Robert Thurman (Professor of Buddhism Studies at Columbia
University) and Gary Li (Secretary of the Buddhist Association of the U.S.).
The general attitude is that of religion positively correlating with economic
success, seeing that Apple is one of the most successful companies in the
entire world. ABC news is prevalent and this story was very easy to find.
Washington Post
                               C1oneill’s blog covered
                               the Washington Post’s
                               article.




Image from:
http://www.horowitzfreedomcenter.org/2011/10/05/the-
washington-post-and-double-standards/
http://www.washingtonpost.com/blogs/under-god/post/steve-
jobss-journey-for-
enlightenment/2011/11/16/gIQAkx2BSN_blog.html
Analysis
          Sally Quinn of the Washington Post interviewed Walter Isaacson, the
author of “Steve Jobs”. He has also written books about Franklin and Einstein,
neither of which were religious, simply spiritual. The interview centered
around how Jobs disregarded God at the age of thirteen and began his search
for new enlightenment. He believed there was many paths, a high power, and
a “great mystery”. The title and first paragraph positively focus on how Jobs’s
personal religious beliefs gave him passion that drew people to his ideas.
Isaacson refers to Jobs’s belief in “a great mystery” quite frequently. Even
upon his death, Steve Jobs lives on in a semi-secretive manner. Isaacson is a
reliable source. He’s president and CEO of Aspen Institute, former manager
of TIME magazine, and CNN broadcasting. Steve Jobs and Buddhism are
promoted in a positive fashion. Searching for enlightenment is portrayed as
searching for passion and success. The Washington Post is extremely
prevalent and the beginning picture really caught my attention. (next slide)
Washington Post Interview
Wall Street Journal Blog
                                  Joelhartzlerworld
                                  religion’s blog covered
                                  this Wall Street Journal
                                  article.




http://www.editorsweblog.org/multimedia/2011/09/wall_street_
journal_live.php

http://blogs.wsj.com/speakeasy/2011/10/06/the-zen-of-steve-
jobs/?KEYWORDS=buddhism
Analysis
         The next source was a little bit different. Jeff Yang is a columnist for
the Wall Street Journal but his blog focuses solely on Asian culture. His
column is superior to mainstream media because Buddhism is his religion.
Therefore he dives deeper into Jobs’s religious practices and integrations.
Examples include Apple’s use of miyabi (high refinement) shibui (unobtrusive
beauty) iki (audacious style) yugen (enigmatic quality) and ma (how things are
defined by what they are and what they are not). My first impression of the
article was good. The title and picture used were very impactful (next slide).
Yang does a phenomenal job of providing specific examples of Steve Jobs’s
use of Buddhism in his life and company. He draws on personal experience
and research. Jobs is promoted as a visionary, revolutionary, innovator, self-
involved egoist, and a ruthless manipulator. This article was a bit less
prominent than the first few; its title is “Speakeasy blog”. It has the most
complete coverage, addressing both the positive and negative… a great
example of ying and yang.
The Zen of Steve Jobs




This picture illustrates consumer admiration of Steve Jobs and
his products. IPhone 3 is used to photograph the memorial.
Tricycle.com
                      Eennis’s blog covered this
                      article from tricycle, a
                      Buddhist review magazine.

                      Image from:
                      http://wisdomquarterly.blogs
                      pot.com/2008/07/tricycle-
                      better-blogging.html

http://www.tricycle.com/blog/buddha-buzz-
steve-jobss-death-and-dharma
Analysis
          Tricycle is a Buddhist review magazine. The report was written by
Emma Varvaloucas and serves as an unbiased well rounded example. She
starts off by comparing Steve Jobs’s Stanford commencement speech with a
passage from The Tibetan Book of the Dead. I thought this article was going
to be one sided and boring because there were no opening pictures and the
title was simply “Steve Jobs: Death and Dharma”. Tricycle addresses Jobs as a
“Celebrity Buddhist” and links several articles I used earlier (ABC, CNN, and
valleyzen.com). The main focus was shifted from Apple to acceptance of
death and realization that there is an end. Varvaloucas’s placing of the
“Celebrity Buddhist” label was harsh but necessary. No other media source
considered this possibility. This media was not prominent; I had never heard
of Tricycle before this project. Nevertheless, her overall approach is unbiased
and honest.
CNN
                                 Mlodge’s blog covered
                                 this article by CNN.




http://freestudents.blogspot.com/2011/02/crappy-
network-news-cnn.html
http://religion.blogs.cnn.com/2011/10/06/the-zen-
of-steve-jobs/
Analysis
          CNN reporter Dan Gilgoff covered the death of Steve Jobs. It
focused mostly on Steve Jobs’s relationship with his “Buddhist monk guru”
Kobun Chino Otogawa. That in itself is somewhat of a contradiction. Apple
and enlightenment went unmentioned. There was no connection drawn
between Buddhism and Apple’s economic and trend success. I felt more
informed by the video at the beginning than the actual article.
Generalizations were used in describing Buddhism. CNN’s Gilgoff states that
Zen Buddhism is a fundamental practice of Japanese culture when in actuality
there are other forms of Buddhism in Japan as well. This article was more of
an opinion piece compared to the others I have read. CNN is prominent but I
wasn’t interested or drawn into their story. Nevertheless, Otogawa remains a
reliable source.
Comparison
http://articles.cnn.com/2011-10-
05/tech/tech_innovation_steve-jobs-philosophy_1_tim-cook-
steve-jobs-apple-s-ceo/4?_s=PM:TECH

CNN tech ran a separate article, much better written. It’s titled
“The Spiritual Side of Steve Jobs” and is nearly identical to the
ABC News reporting and analysis. It’s slightly more lengthy and
provides more specific detail about Jobs’s journey seeking
enlightenment.
Youtube
Link to video: ABC’s coverage
http://www.youtube.com/watch?v=Dc4VYumDt
fE
Conclusion
          Steve Jobs’s life was a media noteworthy event because it was filled
with so much mystery and great success. His death will affect Apple in every
way imaginable, along with the many Apple users and consumers. A few
articles briefly mentioned his childhood, adoption, and brief college stint. But
the main focus was the integration of Buddhist ideas into the formation of the
Apple empire and the perfect product. Nevertheless, it was clear that all
sources had a slight doubt about Jobs actually being a legitimate practicing
Buddhist. One article even referred to him as a “Celebrity Buddhist”. He’s
been called a manipulator and a corporate tyrant, a visionary and an
innovator. Now that he is gone, the spotlight will shift to his company. How
will they react in his absence?
Works Cited
   James, Susan Donaldson., “Steve Jobs’s Mantra Rooted in Buddhism: Focus and Simplicity”, ABC NEWS,
    October 6, 2011. (http://abcnews.go.com/Health/steve-jobs-buddhism-guided-life-mantra-focus-
    simplicity/story?id=14682458)
   Quinn, Sally, “Steve Jobs’s journey for enlightenment”, Washington Post, Novemeber 16, 2011.
    (http://www.washingtonpost.com/blogs/under-god/post/steve-jobss-journey-for-
    enlightenment/2011/11/16/gIQAkx2BSN_blog.html)
   Yang, Jeff, “The Zen of Steve Jobs,” Wall Street Journal Speakeasy, October 6, 2011.
    (http://blogs.wsj.com/speakeasy/2011/10/06/the-zen-of-steve-jobs/?KEYWORDS=buddhism)
   Varvaloucous, Emma, “Buddha Buzz: Steve Jobs’s Death and Dharma”, Tricycle.com, October 6, 2011.
    (http://www.tricycle.com/blog/buddha-buzz-steve-jobss-death-and-dharma)
   Gilgoff, Dan, “The Zen of Steve Jobs”, CNN NEWS, October 6, 2011.
    (http://religion.blogs.cnn.com/2011/10/06/the-zen-of-steve-jobs/ )
   CLS_AT, “Crappy Network News: CNN”, Blogspot.com, February 26, 2011.
    (http://freestudents.blogspot.com/2011/02/crappy-network-news-cnn.html)
   Milian, Mark, “The Spiritual Side of Steve Jobs,” CNN.com, October 5, 2011.
    (http://articles.cnn.com/2011-10-05/tech/tech_innovation_steve-jobs-philosophy_1_tim-cook-steve-jobs-
    apple-s-ceo/4?_s=PM:TECH)
   YouTube, “Steve Jobs Funeral,” YouTube, October 6, 2011.
    (http://www.youtube.com/watch?v=Dc4VYumDtfE)

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Religion final project

  • 1. The Death of Steve Jobs Karmen Yoder
  • 2. Introduction Steve Jobs was an extremely influential mind of our era. The majority of people and media focus solely on the success and history of Apple Corporation. There are many archived reports on the change in Apple stock, list of products in circulation, and breakthroughs in technology. It is hard to enter any school or workplace without seeing an IPod, Mac, or IPhone. Nevertheless, much less was known about his personal life. Jobs was adopted at a young age, fired from Apple, and devoutly practiced Zen Buddhism. He even proceeded to travel to Tibet in search of enlightenment. Even the Apple model of simplicity is said to be derived from Buddhist beliefs. My presentation will cover blogs, articles, and other media that explore different parts of this technological icon’s life and death.
  • 3. ABC News Jsaguiar’s blog covered the ABC news article. Image from: wordonfire.com http://abcnews.go.com/Health/steve-jobs-buddhism- guided-life-mantra-focus-simplicity/story?id=14682458
  • 4. Analysis ABC news did a fantastic job covering the basic spiritual side and influence of Steve Jobs. The article was written by Susan Doyle James and focused mostly on how Buddhism ideas were incorporated into Apple Corporation. The title and first paragraph positively emphasize how simplicity was used to build Jobs’s successful career. Reliable sources are used, including Robert Thurman (Professor of Buddhism Studies at Columbia University) and Gary Li (Secretary of the Buddhist Association of the U.S.). The general attitude is that of religion positively correlating with economic success, seeing that Apple is one of the most successful companies in the entire world. ABC news is prevalent and this story was very easy to find.
  • 5. Washington Post C1oneill’s blog covered the Washington Post’s article. Image from: http://www.horowitzfreedomcenter.org/2011/10/05/the- washington-post-and-double-standards/ http://www.washingtonpost.com/blogs/under-god/post/steve- jobss-journey-for- enlightenment/2011/11/16/gIQAkx2BSN_blog.html
  • 6. Analysis Sally Quinn of the Washington Post interviewed Walter Isaacson, the author of “Steve Jobs”. He has also written books about Franklin and Einstein, neither of which were religious, simply spiritual. The interview centered around how Jobs disregarded God at the age of thirteen and began his search for new enlightenment. He believed there was many paths, a high power, and a “great mystery”. The title and first paragraph positively focus on how Jobs’s personal religious beliefs gave him passion that drew people to his ideas. Isaacson refers to Jobs’s belief in “a great mystery” quite frequently. Even upon his death, Steve Jobs lives on in a semi-secretive manner. Isaacson is a reliable source. He’s president and CEO of Aspen Institute, former manager of TIME magazine, and CNN broadcasting. Steve Jobs and Buddhism are promoted in a positive fashion. Searching for enlightenment is portrayed as searching for passion and success. The Washington Post is extremely prevalent and the beginning picture really caught my attention. (next slide)
  • 8. Wall Street Journal Blog Joelhartzlerworld religion’s blog covered this Wall Street Journal article. http://www.editorsweblog.org/multimedia/2011/09/wall_street_ journal_live.php http://blogs.wsj.com/speakeasy/2011/10/06/the-zen-of-steve- jobs/?KEYWORDS=buddhism
  • 9. Analysis The next source was a little bit different. Jeff Yang is a columnist for the Wall Street Journal but his blog focuses solely on Asian culture. His column is superior to mainstream media because Buddhism is his religion. Therefore he dives deeper into Jobs’s religious practices and integrations. Examples include Apple’s use of miyabi (high refinement) shibui (unobtrusive beauty) iki (audacious style) yugen (enigmatic quality) and ma (how things are defined by what they are and what they are not). My first impression of the article was good. The title and picture used were very impactful (next slide). Yang does a phenomenal job of providing specific examples of Steve Jobs’s use of Buddhism in his life and company. He draws on personal experience and research. Jobs is promoted as a visionary, revolutionary, innovator, self- involved egoist, and a ruthless manipulator. This article was a bit less prominent than the first few; its title is “Speakeasy blog”. It has the most complete coverage, addressing both the positive and negative… a great example of ying and yang.
  • 10. The Zen of Steve Jobs This picture illustrates consumer admiration of Steve Jobs and his products. IPhone 3 is used to photograph the memorial.
  • 11. Tricycle.com Eennis’s blog covered this article from tricycle, a Buddhist review magazine. Image from: http://wisdomquarterly.blogs pot.com/2008/07/tricycle- better-blogging.html http://www.tricycle.com/blog/buddha-buzz- steve-jobss-death-and-dharma
  • 12. Analysis Tricycle is a Buddhist review magazine. The report was written by Emma Varvaloucas and serves as an unbiased well rounded example. She starts off by comparing Steve Jobs’s Stanford commencement speech with a passage from The Tibetan Book of the Dead. I thought this article was going to be one sided and boring because there were no opening pictures and the title was simply “Steve Jobs: Death and Dharma”. Tricycle addresses Jobs as a “Celebrity Buddhist” and links several articles I used earlier (ABC, CNN, and valleyzen.com). The main focus was shifted from Apple to acceptance of death and realization that there is an end. Varvaloucas’s placing of the “Celebrity Buddhist” label was harsh but necessary. No other media source considered this possibility. This media was not prominent; I had never heard of Tricycle before this project. Nevertheless, her overall approach is unbiased and honest.
  • 13. CNN Mlodge’s blog covered this article by CNN. http://freestudents.blogspot.com/2011/02/crappy- network-news-cnn.html http://religion.blogs.cnn.com/2011/10/06/the-zen- of-steve-jobs/
  • 14. Analysis CNN reporter Dan Gilgoff covered the death of Steve Jobs. It focused mostly on Steve Jobs’s relationship with his “Buddhist monk guru” Kobun Chino Otogawa. That in itself is somewhat of a contradiction. Apple and enlightenment went unmentioned. There was no connection drawn between Buddhism and Apple’s economic and trend success. I felt more informed by the video at the beginning than the actual article. Generalizations were used in describing Buddhism. CNN’s Gilgoff states that Zen Buddhism is a fundamental practice of Japanese culture when in actuality there are other forms of Buddhism in Japan as well. This article was more of an opinion piece compared to the others I have read. CNN is prominent but I wasn’t interested or drawn into their story. Nevertheless, Otogawa remains a reliable source.
  • 15. Comparison http://articles.cnn.com/2011-10- 05/tech/tech_innovation_steve-jobs-philosophy_1_tim-cook- steve-jobs-apple-s-ceo/4?_s=PM:TECH CNN tech ran a separate article, much better written. It’s titled “The Spiritual Side of Steve Jobs” and is nearly identical to the ABC News reporting and analysis. It’s slightly more lengthy and provides more specific detail about Jobs’s journey seeking enlightenment.
  • 16. Youtube Link to video: ABC’s coverage http://www.youtube.com/watch?v=Dc4VYumDt fE
  • 17. Conclusion Steve Jobs’s life was a media noteworthy event because it was filled with so much mystery and great success. His death will affect Apple in every way imaginable, along with the many Apple users and consumers. A few articles briefly mentioned his childhood, adoption, and brief college stint. But the main focus was the integration of Buddhist ideas into the formation of the Apple empire and the perfect product. Nevertheless, it was clear that all sources had a slight doubt about Jobs actually being a legitimate practicing Buddhist. One article even referred to him as a “Celebrity Buddhist”. He’s been called a manipulator and a corporate tyrant, a visionary and an innovator. Now that he is gone, the spotlight will shift to his company. How will they react in his absence?
  • 18. Works Cited  James, Susan Donaldson., “Steve Jobs’s Mantra Rooted in Buddhism: Focus and Simplicity”, ABC NEWS, October 6, 2011. (http://abcnews.go.com/Health/steve-jobs-buddhism-guided-life-mantra-focus- simplicity/story?id=14682458)  Quinn, Sally, “Steve Jobs’s journey for enlightenment”, Washington Post, Novemeber 16, 2011. (http://www.washingtonpost.com/blogs/under-god/post/steve-jobss-journey-for- enlightenment/2011/11/16/gIQAkx2BSN_blog.html)  Yang, Jeff, “The Zen of Steve Jobs,” Wall Street Journal Speakeasy, October 6, 2011. (http://blogs.wsj.com/speakeasy/2011/10/06/the-zen-of-steve-jobs/?KEYWORDS=buddhism)  Varvaloucous, Emma, “Buddha Buzz: Steve Jobs’s Death and Dharma”, Tricycle.com, October 6, 2011. (http://www.tricycle.com/blog/buddha-buzz-steve-jobss-death-and-dharma)  Gilgoff, Dan, “The Zen of Steve Jobs”, CNN NEWS, October 6, 2011. (http://religion.blogs.cnn.com/2011/10/06/the-zen-of-steve-jobs/ )  CLS_AT, “Crappy Network News: CNN”, Blogspot.com, February 26, 2011. (http://freestudents.blogspot.com/2011/02/crappy-network-news-cnn.html)  Milian, Mark, “The Spiritual Side of Steve Jobs,” CNN.com, October 5, 2011. (http://articles.cnn.com/2011-10-05/tech/tech_innovation_steve-jobs-philosophy_1_tim-cook-steve-jobs- apple-s-ceo/4?_s=PM:TECH)  YouTube, “Steve Jobs Funeral,” YouTube, October 6, 2011. (http://www.youtube.com/watch?v=Dc4VYumDtfE)