A mindmap of a talk by www.petercook.com I noted on how to be a thought leader and work at it like a business.

1. If you like this please SHARE.
Do work you love
HAVE A GRIPPY TAGLINE THAT
CORRELATES TO THE VALUE OF PERSONAL OBJECTIVE With People you like
YOUR THOUGHT LEADERSHIP
BUSINESS The way you want
1. Message first. Not your title. Message is more important
than method or market. You are your message. If your stuff
is good you'll work it out. Your name is the IP. Message is the
Relevance
product. BUSINESS
OBJECTIVE IS Meaning
2. Plumbers taps always leak. Irony of expertise - TO PROVIDE
we stuff up what we are good at. Your vulnerability Engagement
is a good thing.
3. Growth parallels income. Get better at what you Your Context
do. Stay on top of your field. Read like a machine. Your Content
Read like a thought leader. How can I add challenge Create an intellectual property map.
contradict use etc. Your Perspective
7 KEY PRINCIPLES Your Process. Your Methods. Your
4. Specialist model. Be like a brain surgeon.
Position yourself as the best at something. Tools. Your Program's. Your
Concepts.
5. Diversify YOUR method. Work the model by
getting income from several models. (COACHING, books, talks, courses, training,
MENTORING, TRAINING, BLOGGING, SPEAKING, mentoring programs, etc.
YOUR VALUE
TRAINING AND WRITING BOOKS.) Revenue like RUNNING A THOUGHT
power can and should come from many sources. LEADERSHIP BUSINESS Create products around your MESSAGE.
6. Keep moving. Activity precedes clarity. Don't What's your Intellectual Property and how
worry so much about the perfect activity but do you package it commercially. Then
rather focus on the next one. market it?
7. Be disturbed. Disrupt. Change requires change. Know your value proposition: you can do
what for whom and why does it matter?
Focus your thought leader business on
things people can implement
Forget networking. To much hussle for too little gain.
You need to mix with those that you resonate with. MESSAGE to MARKET is thorough
Stop trading time for money. In a practice solving problems
you should increase your money for the time. This is your MESSAGE - What you think
Keep racking up
What you know.
your hours of
development. MARKET to METHOD comes down to
Malcolm Gladwell speaks about preference. How do they like to buy.
10000 hours to achieving mastery. THOUGHT This is your MARKET - Who you sell to
LEADER PROCESS
HIGHLIGHT PERSPECTIVE
Who values that.
REVIEW
Eg. A CIO wants mentoring over a 4
INDEX day course. A team wants a training
READ LIKE A THOUGHT LEADER
TAG This is the METHOD you use. This is course. An individual wants a book.
SHARE what you deliver
Shorten the time to get your learning into your tribe Develop yourself with a view to How you share that.
gaining depth in your MESSAGE.
RUNNING-A-THOUGHT-LEADERSHIP-BUSINESS.mmap - 15/01/2013 - Mindjet