1. Use of Design
for the Continuity of
Society, Environment and Economy
Liepāja, 13.05.2011
Aija Freimane
Lecturer, PhD student, Design Department
Art Academy of Latvia

2. Design and Designer
Design has to do with playing with possibilities to reach a goal.

3. Value creation

4. ENVIRONMENT SOCIETY ECONOMY
Employment
Competence
Food
Property
Family
Baltic Sea Friends
4 seasons Language
Forests Roots
Mushrooms Experience
Land
Competence
Animals
Identity
History
Homesickness
Belonging
Food Culture
Safety Origin
Culture Sense of Latvian
Traditions
Freedom of speech and choice

5. Setting up Goals

6. ENVIRONMENT SOCIETY ECONOMY
To secure old age
To preserve nature
To live and think green
Identity
To be creative
Peace and sacurity
To call for
To be creative
Harmony
To improve themselves
Good relationships
To live with a delight
To have family and children To preserve
To improve
To create new services, products and possibilities
To be well‐known in a profession
To live in own house
To have comfortable car
To have personal economic rise
To have children of fine breading
Well‐being
Prosperity

7. Creative approach in all
SOCIAL S S SABIEDRĪBA
ECONOMY E E EKONOMIKA
ENVIRONMENT E V VIDE

8. Sense of Responsibility
POLITICIANS
ENTREPRENEURS
SAFETY OF THE FUTURE LEADERS / MANAGERS
CLEAR VISION TEACHERS
COLLABORATION JOURNALISTS
TOLERANCE ARTISTS
SUPPORT TO THE DESIGNERS
INITIATIVES POLICE MAN
SELF‐REALIZATION DOCTORS
PRIESTS
ECONOMISTS
BANKERS
ARCHITECTS
SOCIOLOGISTS
ETC

9. Dizaina pielietošana kā radoša
izpausme
THERE HAS BEEN NO WAY TO QUANTIFY DESIGN RELATED SUCCESS.
Potentialities
of creating Values

10. TO BE CREATIVE AND HANDS‐ON EQUALLY
To be happy To avoid boredom
To be useful
SOCIETY
ECONOMY ENVIRONMENT
To think of and to care for others
To take a risk
To take a dare
To think and live green
To be public‐spirited
To have excellent education and knowledge
To be grateful and appreciate the given
To think of the future –to live in a long term perspective
To remember family

11. Thank you!
E‐mail: aija.freimane@lma.lv