My presentation at DESA's Publishing Perspectives Symposium, University of Malta, September 2010

1. The ebook/digital book market,
contextualizing the local scene with international juxtaposition and the
role of new media as a new way to 'get published‘
Karl Galea
DESA – Publishing Perspectives Symposium
September 2010

2. 3 Questions:
What’s the
What’s the
ebook What’s in it for us?
new way?
(market)?

3. Disclaimer!

4. What’s the market?
eBooks on the Kindle
670,000 80 days
To get to 3M Ipads.
Platform It took 2yrs to get to
3M Kindles
180/100 eBooks vs. Hard Cover
Books sold -33pp Share of Physical
Books read when an
eReader is bought
$88M Q2 eBook Sales in the
US 137% Growth of eBook sales
QoQ Q2 2010

5. What’s an ebook?
Ebook =
‘electronic version of a book’
‘electronic format of a book’
‘electronic access of a book’
‘electronic read of a book’

6. What’s an ebook?
The digital alternative to the encyclopaedia

7. What’s an ebook?
The digital alternative to the atlas

8. What’s an ebook?
The digital alternative to the photo book

9. What’s an ebook?
The digital alternative to the text-book

10. What’s an ebook?
The digital alternative to academic publications

11. What’s an ebook?
The digital alternative to the book

12. What’s in the market?
Publisher Seller Distributor / Platform eReader

13. What’s the market?
eBooks on the Kindle
670,000 80 days
To get to 3M Ipads.
Platform It took 2yrs to get to
3M Kindles
180/100 eBooks vs. Hard Cover
Books sold -33pp Share of Physical
Books read when an
eReader is bought
$88M Q2 eBook Sales in the
US 137% Growth of eBook sales
QoQ Q2 2010

14. What’s in it for us
Sales &
Create Propose Edit/Design Produce
Print Distribute
Sell Distribute
Sell Read
Marketing
EBOOK VALUE CHAIN
Low Barrier to Entry Centralized Sales
Lower costs Custom Distribution & Reading

15. What’s the new way?
“The real change happening at the edges”
Create Propose Edit/Design
Sales &
Marketing
Produce Sell Distribute
Read

16. What’s the new way?
#1: Transliteracy

17. What’s the new way?
#2: Collective a.k.a Social

18. What’s the new way?
#3: Crowd Sourced online

19. What’s the new way?
“Joining the conversation”
… Create Propose Edit/Design
Sales &
Marketing
Produce Sell Distribute
Read …

20. Key Take Aways
What’s the Changes What’s the
The
ebook
It is not just What’s in it forat
happening us? new way?
conversation
(market)?
an electronic various
happening at
format stages in the
the edges
middle

21. Thank You
karlgalea@gmail.com