This document provides a step-by-step guide for using social media to grow a business. It defines social media and different types of social platforms. The guide emphasizes that social media requires engaging in two-way conversations, not one-way marketing. It presents a 10 step process for developing a social media strategy, including defining goals, listening to conversations, engaging audiences, and measuring results. The overall approach aims to use social platforms as "feeders" to drive traffic to a company's main website and optimize its calls to action.