1. Social media
Converging sources
Karima-Catherine Goundiam
September 2013

2. @KarimaCatherine
Digital professional and woman in tech – 15
years
Social media practitioner – 5 years
Huffington post - 16 Brilliant Minds on Twitter

4. Why is social media important?
• Mainstream has adopted
technology before and
faster than organizations.
– Technology allows
Everyone to publish
Anything in real time.
– Technology has shuffled
the landscape : Credibility
is now earned by non-
traditional sources (e.g)
• One thing remains same :
focus on building trusted
interest-based
relationships

5. What is
social media?

6. What is the Social media landscape?

7. Why participate
•Business development
•Thought leadership
•Networking
•Research

8. How are organizations using it?
• Marketing
• Public relations
• Sales and customer service
• Human resources
• Business development
• Product development
• Support

9. Areas of concern inside the corporations
7 Key Areas
• Transparency
• Responsibility
• Confidentiality
• Brand Property
• Brand Reputation
• Productivity
• Security

10. First-mover advantage?
• Social media has changed the way we
communicate
• We’ve introduced new ways of creating and
sharing content
• By being first-off-the-mark in communicating
key information, we’ve been able to establish a
competitive advantage in the media

11. PR, Marketing and social media

12. Accuracy? What accuracy?

13. Paywalls

14. Future …

15. Online real-time business

16. Where do journalists fit?

18. Choose your platform