Marketing with Pinterest
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Marketing with Pinterest. Slides from a presentation given at the NC PRSA meeting. Board ideas for PR firms and some for their clients. Focus on business accounts.
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Marketing with Pinterest
- 6. Copywriting Art / Taste / Style Curiosity & Imagination Copyright © SEO / #hashtags Internet Marketing copyright Karen Tiede
- 11. */realtordotcom
- 12. */realtordotcom
- 17. Board Ideas for PR Firms •Employees •City Info •State Info •Clients •Awards •How Tos •DIY PR •Humor •Business books •Business images •Office space What Your Ideal Client Wants / Does / Cares About / Aspires to
- 18. Board Ideas for Client Accounts • Advertiser categories in trade magazines. • TOC in trade magazine—regular features are board topics • ―Orthogonal parameters:‖ each is a board topic
- 19. Cary Living Magazine • Galleries & upscale shopping • Dentists • Restaurants • Doctors • “Top 10” lists (BBQ, umbrella drinks) • Resale • Shoe stores • Lazy Daze • Public art around Cary • Art Walk stops • Farmers’ Markets • Collections • Schools • Places to walk dogs, run, etc. copyright Karen Tiede
- 22. Using • http://about.pinterest.com/goodies/ • Pin images from websites; esp. YOURS • Repin images from within Pinterest • Upload images from a camera copyright Karen Tiede
- 23. Pin from YOUR Website
- 24. Mix It Up No pins from builder site
- 26. From Curalate: the-perfect-pinterest-pin-how-to-optimize-your-images-for- maximum-engagement-on-pinterest Search on “Curalate perfect pin”copyright Karen Tiede
- 30. Link Your Website • Add Pinterest to social media icon plugins • Send web traffic to your Pinterest Account: • Encourage visitors to pin your images to their account: copyright Karen Tiede
- 31. Add Pinterest to Social Iconscopyright Karen Tiede
- 32. Mt. Pleasant #realestate #hashtags #help
- 33. Test Website
- 35. Corcoran Group
- 36. Image Captions & Alt Tags copyright Karen Tiede
- 37. Image Captions & Alt Tags copyright Karen Tiede
- 38. Image Captions & Alt Tags copyright Karen Tiede
- 39. Image Captions & Alt Tags copyright Karen Tiede
- 42. • Follow • Repin • Comment • Group boards – by office ? • Invite followers • Link FB to Pinterest • Send pins to FB
- 43. • Pin from original sources • Give ―traffic‖ credit with URLs • Google image search to trace source • You own copyright images you create • Negotiate Pinterest with professionals • ―Public domain‖ means ―the owner has been dead for 70 years‖ • Pin from sites with the ―Pin it‖ button copyright Karen Tiede
- 44. Quozio.com
- 46. REALTORS • Neighborhoods / subdivisions • Schools • Landscapers • Facilities—wedding & party spaces • Golf • Local events • HDCP accessibility • News sources • Restores / thrift • Hardware stores • Services (gas, cable…) • Libraries • Floor plans • Realtors’ stories • Follow Corcoran Group copyright Karen Tiede
- 47. Senior Market • Facilities • Amenities • Home care ideas • Agencies • Staff bios, interviews • Staff favorites • Tools & solutions • Scam alerts • Offbeat and fun— giant chickens, belted animals copyright Karen Tiede
- 48. Beach / Vacation / Destination • What do your visitors want to know? • Properties • Amenities • Nearby attractions • Rainy day fun • Shopping / antiques • Discount shopping • Services • Restaurants • Festivals • Health care • Quilt shops / hobbies copyright Karen Tiede
Hinweis der Redaktion
- Pin from original sourcesGive plenty of “traffic” credit with URLsUse Google image search to trace sourceYou own copyright of your own images“Public domain” means “the owner has been dead for 70 years”Best Practice: Pin from sites with the “Pin it” button.