Importance of Emotional Brand Connection in Down Economy

The Importance of Brand in a Down Economy Creating Emotional Attachment to Gain Market Share and Don’t Be Afraid of the Consumer

Today’s Objective ,[object Object],[object Object],[object Object],[object Object]

Review Session: Why is a Brand Important?

Review: Why a Brand? ,[object Object],[object Object],[object Object]

Review: What is a Brand? ,[object Object],[object Object],[object Object]

Review: Benefits of a Brand ,[object Object],[object Object],[object Object],[object Object]

Review -- Branding is the Key to Decision Making ,[object Object],[object Object]

Review: Branding is the Key to Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object]

Review: Branding is the Key to Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Your Company’s Current Brand?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Differentiation

What Your Brand Means for You ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Linear vs. Network Thinking

[object Object],[object Object],[object Object],[object Object],[object Object],Linear vs. Network Thinking

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Linear vs. Network Thinking

Creating an Emotional Connection

[object Object],[object Object],[object Object],[object Object],[object Object],Emotional Brand Connections

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Emotional Brand Connections

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Emotional Brand Connections

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Beginning

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Beginning

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Beginning

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Beginning

Adversity doesn’t build character, it reveals it. -- Anonymous

Insanity is doing the same things over and over and expecting different results. -- Albert Einstein

Marketing mix modeling is a really good metric in the short term. Brand equity is a good metric in the long term. Tony Palmer, CMO Kimberly-Clark

“ There are no great marketing ideas with out great customer insights that no one else has.” -- Sarah Puls VP of Brand Management, ITW Food Equipment Group

Importance of Emotional Brand Connection in Down Economy

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