Some chefs ban #foodporn photos in their restaurants. Other chefs embrace social and the business opportunities it gives them. Should the hospitality industry embrace social and let everyone in the kitchen talk direct to customers?

1. Do
chefs
have
a
love
v
hate
rela+onship
with
social
media?
@DigitalBlonde

2. “Some
of
the
best
moments
in
life
happen
around
a
table
when
we
are
ea6ng
with
people
we
love”
Joe
Perez,
Tastemade

3. “If
you
are
a
chef,
your
life
is
devoted
to
giving
pleasure
to
other
people.
We
are
crea6ve
and
what
we
create
is
gone
almost
instantly,
but
there’s
always
the
thought
that
maybe
tomorrow
we
will
create
something
even
more
spectacular.”
Chef
Robert
Irvine

4. “I
tweet
from
the
kitchen.
That’s
the
fun
part.
How
else
are
people
going
to
see
what
we
do
behind
the
scenes?”
Stephanie
Izard,
owner
of
Girl
and
the
Goat
@StephAndTheGoat
Photos
from
Girl
&
The
Goat
website

5. “The
Internet
is
about
being
generous,
and
if
you’re
good
enough
—
if
you
touch
people
—
it
works”
Jamie
Oliver

6. “These
days
anyone
with
a
camera
phone
could
inspire
your
dinner.
But
without
instruc6ons
food
photos
are
mere
'food
porn’”
Will
Hodson,
London
Evening
Standard

8. “I
see
my
role
as
a
chef
to
not
only
cook
great
food,
but
also
to
teach
it.
Therefore,
social
media
is
the
perfect
tool
to
reach
and
talk
to
people
who
want
to
learn
how
to
cook,
with
the
ability
to
answer
ques6ons
and
help
with
any
problems
instantly”
Ben,
Sorted
Food
Image
from
Sorted
Food

9. “It
is
definitely
not
a
love
v
hate
rela6onship.
I
embrace
social
media
as
it’s
the
best
plaIorm
to
openly
PR
yourself
and
your
restaurants
in
your
own
crea6ve
way.”
Tom
Aikens
Image
from
Tom
Aikens

10.
“I
use
social
media
to
interact
with
my
followers
showing
them
the
life
of
a
chef
as
it
happens
through
what
I
cook,
dishes
we
prepare,
the
produce
we
use.
I
link
dishes
to
restaurants
and
what's
on
a
de
jour
menu.
I
think
it's
a
nice
way
to
connect
so
people
can
see
what
you
get
up
to
in
real
6me...”
Tom
Aikens
Image
from
Tom
Aikens

11. Today’s
social
chefs
don’t
just
own
their
whites
and
knifes
.
.
.
TwiMer,
Instagram
and
Facebook
are
all
part
of
the
job

12. “Rising
chefs,
be
warned:
If
you
can’t
stand
the
tweet,
get
out
of
the
kitchen”
Appe+te
for
Life,
MSN