done

1. TYPOGRAPHY –
BOOK COVER
DESIGN
EVALUATION
UNIT 2
BY K A R A N S I N G H
3 1 9 2 3 3

2. EXPLAIN THE THEMES YOU IDENTIFIED IN YOUR CHOSEN
BOOK AND HOW YOU FEEL YOUR FINAL COVER
COMMUNICATES THE THEMES OF THE BOOK – CONSIDER
IMAGES / COLOURS / LIGHTING / STYLE ETC
• The theme that I went for was all sorts because I wanted an unusual cover
that has not been done before, so I recached on Roald Dahl and found that
all his covers was done by drawings (traditional – handmade), so I decided
to go for all sorts because it has not been done before. I chose the same
colours that is used in the sweets which was orange, pink, black and white.
The font I choses was a san serif font and I was going for a childish font for
the target audience which is children and adults. I made the background
similar to the all sorts packet (black). The rectangles are the sweets that all
sorts have. The text colours are pink, black and white I did this so that the
customer can re look at it and think that look like a good book to read just
by looking at the cover. I did not put any pictures on it because when Roald
Dahl makes his book hi e uses images to describe what the book is about
without reading it whereas I did the complete opposite and just used
colours and text tried to keep it simple as possible.

3. EVALUATE SPECIFICALLY HOW THE TYPEFACE STYLES AND LETTER FORMS
YOU HAVE CREATED AND CHOSEN TO USE COMMUNICATE THE MAIN
THEMES OF THE BOOK. USE THE CORRECT TERMINOLOGY THAT YOU HAVE
USED THROUGHOUT THE PROJECT WHEN DESCRIBING THE TYPEFACES
AND LETTER FORMS YOU HAVE USED.
• The typefaces that I used was cap and base line
throughout the cover the size of the text was the
same except “and the” because they are a three
letter word so I thought I should put them in the
same line and smaller than the rest. Charlie,
Chocolate and Factory are the same size because
they are the main word, characters and items in
the story. I used a san serif font too make it look
childish and more relatable to the story.

4. 3) EXPLAIN CONTEXTUAL INFLUENCES USED IN YOUR DESIGN PROCESS
– WHICH DESIGNERS / ARTISTS DID YOU LOOK AT AND WHAT DID YOU
LEARN FROM THE? WHAT OTHER BOOK DESIGN COVERS INSPIRED /
INFLUENCED YOU AND EXPLAIN WHY YOU THINK THE ORIGINAL BOOK
COVER IS EFFECTIVE OR NOT EFFECTIVE
• The artists/designers that influenced me was Michael Beirut
because of the colour. He uses simple colours throughout his
books. I also used positive and negative spaces influenced by
Noma Bar. I used the negative and positive in my work in the
text but placing the text directly at the edges of the rectangles.

5. I DESIGNED VARIOUS BOOK DESIGNED
BY THE INSTAURATION FROM ALL
SORTS
• In this design I used the black background and the
rectangles and circles designed as the sweets. I really
like the design of the 2d shapes as if they are the
sweets. The colour code was orange, black, white and
pink. And the big pink circles are the circle sweets
and the text was the circle in the middle. The letters
was really creative because its all different colours so
if it was a black background it will be a white letter or
it if was a white, orange or pink will be a black letter.
If you look closely at the pink you can see it looks like
a face with the two circles in the middle which
represents as the eyes and the two rectangle which
represent as the top and bottom of the face.

6. DESIGN 2
• I tried changing everything so from 2d shapes I actually draw
the sweets into 3d. I change the black background to pink to
make the sweets in the cover stand out. I believe that it cover is
really simple and childish for the cover. The black sweets are the
black licorice and the yellow and the orange it the other licorice.

7. D3
• I tried going for a really colourful book cover too represent the
different colour sweets in the book. I used the black background
so that the colours in the cover could stand out. The negative
thing about this cover is that the colours I used was not the
same colours that all sorts use in there sweets.

8. My
designs