Marketing Mix - (Product Mix, Price Mix, Place Mix, Promotion Mix of apple)

2. Apple deals in
computer hardware,
computer software,
consumer electronics and
digital distribution type of industries.

5. Product Mix
Product Form
Product Quality
Product Style
Product Packaging
Warranty and Guaranty

6. Product Form:-
Size:-
iPhone 4s - 4.54 x 2.31 x 0.37 inch
iPhone 5s & 5C - 4.90 x 2.33 x 0.35 inch
Shape:- Rectangular Bar Shaped
External Appearance:-
Product Mix

7. Colour:-
iPhone 5S
iPhone 5c
iPhone 4s
Product Mix

8. Product Packaging
iPhone 4s, 5s
iPhone 5c
Product Mix

9. Warranty and Guaranty:-
12 months warranty.
Terms and Condition applied*
Product Mix

11. Price Mix
Cost
Discount
Pricing Method
Pricing Strategy
Price Mix

12. Cost:-
Price Mix

13. Discounts:-
Price Mix

14. Pricing Method:-
Demand Based pricing method
Price Mix

16. Place Mix
Wholesaling & Retailing
Order processing
Warehousing
Inventory management
Transportation
Place Mix
Area served worldwide with 406 retail
stores.

17. Warehousing:-

18. Area served worldwide with
406 retail stores.
Great employee support of
80000 employees.

20. Advertising:-
Medias:-
Print Media

21. Electronic Media:-
1) Television

22. 2) Internet

23. Exchange Offers
Modified Payment
Plans

24. Tie in promotion