1. Digital Marketing
The Future is Now!

2. About YRALS
• Set up to create social media campaigns for brands on an ROI Basis in 2008
• YRALS was founded by Jaideep Bir along with an angel investor and has a
30 member team in Mumbai
• YRALS executes SMO in two formats:
– Qualitative Engagement
– Quantitative Traffic
• YRALS also specializes in creation of web properties for Brands that
enhance interactivity and build Brand loyalty
• The company has executed Social Media campaigns for over 50 clients
across sectors including:
Media | BFSI| Automobiles | FMCG| Mobile|Technology | Food & Beverage

3. What We Do
WEBSITES SOCIAL APPS
BANNERS MOBILE APPS

4. SOCIAL APPS
• Utility Apps
• User-Generated-Content (UGC) based Apps
• Referral Apps
• Pledge Apps
• Quiz Apps

5. UGC Apps

6. Mission Force
(http://bit.ly/w9pyCH)
A UGC App that allows users to create a personalized video
of them and their friends

7. Mission Force
Like To Build A Team

8. Mission Force
Light Quiz to Get Users Interested

9. Mission Force
Select Friends That You Want In Your Team

10. Mission Force
A Video of Your Team is Created & Auto-Played

11. Mission Force
Video is Customized with Friends’ Names & Pics

12. Mission Force
Gallery of Videos, Tracking Views & Likes

13. Spread The Cheer
A UGC App that allows users to send out Nerolac-branded E-
Cards to their friends on the occasion of Christmas & New Year

14. Spread The Cheer
Users Have To Like The Page To Get Started

15. Spread The Cheer
Instructions For The Users

16. Spread The Cheer
Select An E-Card. Write Your Personal Message. Preview It.

17. Spread The Cheer
Users Can Tag Their Friends to Wish Them

18. Spread The Cheer
Users Have To Post It & Spread The Cheer

19. Zee 24 - Sansanit Kanakhali
http://on.fb.me/zee24app)
A UGC App, that aimed to create a directory of all the
broken roads in Mumbai, by allowing users to mark
such roads on a map, to help fellow citizens

20. Sansanit Kanakhali
Like The Page To Play The Application

21. Sansanit Kanakhali
Upload an image of a bad road with a caption

22. Sansanit Kanakhali
Drag the Marker to the Location of the Bad Road
Each Entry has its
own
permalink, which
users could share to
inform fellow citizens.
Users can also SLAP
a particular entry to
show their frustration
at the bad road

23. Sansanit Kanakhali
View All Entries on The Wall Of Shame
Entries with the most
SLAPS are
highlighted

24. StarGold – Ra.One
http://on.fb.me/stargoldraone
A UGC App that allows users to create their avatars as
RA.ONE or G.ONE, as seen in the movie. This helped create
hype around the movie premiere on Star Gold

25. StarGold – Ra.One
User Has To Like The Page To Play The Contest

26. StarGold – Ra.One
A Simple Quiz To Get Users Started

27. StarGold – Ra.One
Select An Avatar

28. StarGold – Ra.One
Upload an Image or use Facebook Photos & Adjust in the Frame

29. StarGold – Ra.One
Share your Image on your wall, on Twitter etc.

30. Makeover Contest
http://on.fb.me/athomecontest
A UGC App, that allows 1 Lucky user to win a
Living Room Makeover by uploading a picture
of their messy room and getting votes for it

31. Makeover Contest
Upload An Image Of Your Messy Room

32. Makeover Contest
View Other Entries On The Hall Of Shame

33. Makeover Contest
Users Get Votes for their Entry
Each User gets a
Permalink for their
Entry, which they can
Share on Facebook
& Twitter.
Friends can VOTE
for an entry by
LIKING it

34. Makeover Contest
Winners
The Entry with the
most likes wins the
contest & is entitled
to get a Makeover for
his messy room
worth INR 30,000/-
from @home

35. Our Clients

36. Our Clients
AUTO
BFSI
EVENTS EDUCATION

37. Our Clients
FOOD & BEVERAGE
FMCG

38. Our Clients
FILM & TV
MOBILE

39. Our Clients
TECHNOLOGY
MISC.

40. Connect With Yrals
CEO:
Address:
Name: Jaideep Bir D1, Pioneer Heritage II, Daulat
Mail: Jaideep@yrals.com Nagar
Off S V Road, Santa Cruz(W)
Mumbai - 400 054. Maharashtra
For Sales (Social Media):
Call : +91-22-2661 5764
Name: Adriel George Mail : contact@yrals.com
Phone: +91 97732 98832
Mail: adriel@yrals.com
For Sales (Apps):
Name: Karan Singh
Phone: +91 9769996268
Mail: karan@yrals.com