this ppt is for newspaper promoting

1. A RAY OF LIGHT IN THE DARK

2. PRESENTED BY:~
UMANG VORA
CHIRAG PATEL
KARAN MURTHACHALAM
MANDAR JADHAV
SAIRAJ PATIL
SUSHIL MAURYA

3. MORNING TIMES
COMPANY INFO
MORNING TIMES IS AN ENGILSH NEWSPAPER.
IN MUMBAI ITS HEAD OFFICE IS IN WORLI
WHILE IT IS PRINTED IN LOWERPAREL
THE EDITOR OF MORNING TIMES IS
“AARON BANERJEE”
OFFICE ADDRESS: 36, JAMBOREE BUILDING, DR . R.V.
KESHAV ROAD, WORLI, MUMBAI
PRINTING PRESS ADDRESS:54, KAPOOR PRINTS ,OPP.
DENA BANK, M.G. ROAD, LOWERPAREL MUMBAI

4. MORNING TIMES
 MORNING TIMES IS OWNED BY KAPOORS
PRINTS.
 IS OWNED LEADING BUSINESS TYCOON
‘KARAN KAPOOR’.
 IT WAS STARTED IN THE YEAR 2007 IN DELHI IN
HINDI VERSION.
 A YEAR LATER IT WAS LAUNCHED IN ENGLISH
VERSION IN DELHI & KOLKATA

5. 51%
28%
12% 1.20%
SHARES HOLDER
KARAN KAPOOR
RAJVEER KAPOOR
AMAN YADAV
RIMA KAUR
MORNING TIMES

6.  EASY & SIMPLE LANGUAGE.
 EASY TO UNDERSTAND.
 CHEAPEST COST WITH LOTS OF INFORMATION.
 FLOW OF COMPLETE SOURCE OF INFO.
 WELL ORGANIZED WITH COLOUR PICTURES.
MORNING TIMES

7. MORNING TIMES
 CONTINOUS INNOVATION.
 LINK-UP WITH NEW YORK TIMES.
 EASILY AVAILABLE AT YOUR LOCAL AREA.
 HIGHLY EDUCATED JOURNALISTS.
 WE USE RECYCLED PAPERS.

8. LEADING PAGE
 BREAKING NEWS.
 IMPORTANT NEWS.
 EXCULSIVE NEWS.
 MARKET UPDATES.
 INDEX.
MORNING TIMES

9.  MUMBAI LOCAL GIVES THE
DETAILED INFORMATION OF
ALL HAPPENINGS IN
MUMBAI
 NEWS COVERING ABOUT
INDIA
MORNING TIMES

10. MORNING TIMES
•YOUR LETTER TO EDITOR
WOULD BE PUBLISH ON THIS
PAGE.
•YOUR PROBLEMS WOULD BE
DESCRIBED BY AUTHORS
WITH SATISFIED SOLUTIONS.
•COLUMN RELATING TO DAY
TO DAY NEWS WOULD BE
COVERED IN EDITORIAL
PAGE.

11. MORNING TIMES
A LINK UP WITH
NEWYORK TIMES WOULD
CONTAIN EXCLUSIVE
NEWS & WORLD PUBLISH
IN THEIR EDITION
ALL NEWS PERTAINING TO
THE WORLD ARE
MENTIONED IN MT
INTERNATIONAL

12. MORNING TIMES
•WE WOULD PROVIDE
DAILY UPDATES OF
STOCK MARKETS OF
INDIA & OTHERS
•ALL SPORTS
ANALYSIS ARE
PUBLISHED ON MT
SPORTS

13. MORNING TIMES
MIX MASALA

14. MIX MASALA
•NEWS OF BOLLYWOOD CELEBRITIES.
•NEWS OF HOLLYWOOD CELEBRITIES.
•GOSSIPS OF DAILY SOAP.
• HOROSCOPES, SODUKO, JOKES.
•THOUGHTS OF DAY.
•WHAT’S ON TV.
•LATEST FILM SCREENING ON THEATRE.

15. MORNING TIMES
SUN GLIMPSES-MAGAZINE
MON HEALTH-PROBLEMS, NEW DISEASES, PRECAUTION &
INTERVIEWS
TUE PROPERTY & TAXATION-ESTATE AGENCIES
WED YOUTH-COLLEGE WORLD, CAREERS FIELD, SUCCESS MANTRA,
ETC,.
THUR LADIES SPECIAL
FRI KIDDZZY
SAT SCIENCE & TECH

16. MORNING TIMES
•MONTHLY MAGAZINE
ABOUT LATEST
ELECTRONIC GADGETS.
•SPECIAL VOUCHERS
FOR READERS OF MT.

17. MORNING TIMES
POPULAR JOURNALISTS
 SANTOSH RANE.
 MADHURI KADAM.
 NIHAR VENKY
 RAHUL BOSE
 IRFAN KHAN
 MANOJ SHINDE

18. MORNING TIMES
145000140000
175000
0 0 0 0 0
0
50000
100000
150000
200000
250000
ACHIEVED
ESTIMATED

19. MORNING TIMES
STRATEGIES
 Move first, Move fast
 Multiple ties
 Continuous innovation
 Where ideas live
 Smart-sensing the future

20. PROCESS OF
CIRCULATION
 The printed newspapers have to be dispatched to various distributors
across the region. Transportation is normally through private contract
carriers within local area, public transport in case of longer distances
and through couriers in other cases.
 Hawkers, vendors and book stall owners are the last link of the supply
chain before newspaper reaches readers. The hawkers' remuneration is
also normally based on the commission system and is generally the
highest in the entire supply chain.
MORNING TIMES

21. MORNING TIMES
PROMOTION OF BRAND
•ADVERTISEMENT ON BEST BUSES
•ADVERTISEMENT ON HOARDINGS
• MEDIA PARTNER RADIO MIRCHI 98.3
FM

22. MORNING TIMES
•WE ARE PROUD SPONSERS OF MUMBAI
INDIANS AS WELL AS KAUN BANEGA
CROREPATI

23. SCHEMES
 WE TAKE OLD NEWSPAPER AS SCRAP @ 12/- PER
KG TO RECYCLE IT.
 THIS SCHEME IS NO PROFIT NO LOSS FOR THE
COMPANY
FOR AVAILING THIS SCHEME CONTACT OUR
CUSTOMER CARE NO.1800-111-9999
THIS SCHEME IS ONLY FOR MORNING TIMES
READERS

24. SUBSCRIPTIONS
IN A YEAR THERE ARE 300 WORKING DAYS & 52
SUNDAYS.
 IF WE CALCULATE Rs:3.00 ON WORKING DAYS &Rs:3.50
ON SUNDAYS i.e 300*3=900/-
52*3.50=182/-
 THEN YOUR YEARLY BUDGET GOES TO Rs: 1082.00
 YEARLY PACKAGE Rs:450/-
THREE YEAR PACKAGE RS: 999/-
 FOR ANY PROBLEM CONTACT OUR CUSTOMER CARE NO.
1800-111-9999

25. MORNING TIMES
PROCESS OF RECYCLING
 THE PROCESS OF PAPER RECYCLING NVOLVES
MIXING USED PAPER WITH WATER AND CHEMICLES
TO BREAK IT DOWN.
 IT IS THEN CHOPPED UP AND HEATED, WHICH
BREAKS IT DOWN FURTHER INTO STRANDS OF
CELLULOSE, A TYPE OF ORGANIC PLANT MATERIAL;
THE MIXTURE IS THEN CALLED PLUP, OR SLURRY.
 IT IS STRAINED THROUGH SCREENS, WHICH
REMOVE ANY GLUE OR PLASTIC THAT MAY STILL BE
IN THE MIXTURE THEN CLEANED IT, “DE-INKED,”
BLEACHED, AND MIXED WITH WATER.
 THEN IT CAN BE MADE INTO NEWS PAPER.

26. MORNING TIMES
 THE SAME FIBERS CAN BE RECYCLED ABOUT SEVEN
TIMES, BUT THEY GET SHORTER EVERY TIME AND
EVENTUALLY ARE STRAINED OUT.
 TODAY, 90% OF PAPER PULP IS CREATED FROM WOOD.
 PAPER PRODUCION ACCOUNTS FOR ABOUT 35% OF
FELLED TREES, AND REPRESENTS 1.2% OF THE WORLD‘S
TOTAL ECONOMIC OUTPUT.
 RECYCLING ONE TON OF NEWSPRINT SAVES ABOUT 1
TON OF WOOD WHILE RECYCLING 1 TON OF PRINTING
OR COPIER PAPER SAVES SLIGHTLY MORE THAN 2 TONS
OF WOOD.

27. MORNING TIMES
 IT HAS BEEN ESTIMATED THAT RECYCLING HALF THE
WORLD’S PAPER WOULD AVOID THE HARVESTING OF
20 MILLION ACRES (81,000 km²) OF FORESTLAND.

28. MORNING TIMES
RECYCLE PROSSES

29. MORNING TIMES
ADDITIONAL FACILITIES
• SMS SERVICES.
• SPECIAL VOUCHERS.
• SPECIAL LAST MINUTE REVISION TIPS FOR
S.S.C & H.S.C STUDENTS.
• AN EXTRA SUPPLEMENT CONTAINING
IMPORTANT QUESTIONS FOR S.S.C & H.S.C
STUDENTS PRIOR TO 3 MONTHS BEFORE
EXAM.

30. ADDITIONAL FACILITIES
•MAKE YOUR OWN SCHOOL/COLLEGE
NEWSPAPER
•SPECIAL SEMINAR ON CAT FOR MBA
STUDENTS.
•A SPECIAL SEMINAR FOR BUSINESSMEN
AFTER BUDET IS ANNOUNCED

31. COMPETITOR
 The tough competitor s for MT are –
 TIMES OF INDIA
 HINDUSTAN TIMES
MORNING TIMES

32. MORNING TIMES
Sr
no.
POINTS MORNING
TIMES
TIMES OF INDIA HINDUSTAN
TIMES
1 ESTABLISHE
D
2007 1838 1924
2 OWNER KAPOOR PRINTS THE TIMES INDIA
GROUP
HT MEDIA LTD
3 SISTER
NEWSPAPER
•NONE •THE ECONOMIC
TIMES
•NAVBHARAT
TIMES
NONE

33. MORNING TIMES
Sr
no.
MORNING
TIMES
TIMES OF INDIA HINDUSTAN
TIMES
4 CIRCULATIO
N (IN
LAKHS)
1.75 15.88 7.16
5 DAILY
SUPPLEMEN
TS
MAIN PAPER
+MIX
MASALA+ONE
SUPPLEMENT
+GLIMPSES(SUN
DAY)
MAIN
PAPER+BOLLYWO
OD TIMES
+MUMBAI
MIRROR+ ONE
SUPPLEMENT
MAIN PAPER +
HT CAFÉ +ONE
SUPPLEMENT
(NOT DAILY)+
HT BRUNCH
(SUNDAY)
6 PRICE Rs. 3.00 &
Rs.3.50
( SUNDAY)
Rs. 5.00 &
Rs. 5.50 (SUNDAY)
Rs.3.00 &
Rs.3.50
(SUNDAY)

34. MORNING TIMES
OUR WEBSITE
morningtimes12.html

35. MORNING TIMES