2. PRSA – February 2009
AJ Dicembre: BuffaloMe.com
Kevin Lim: UB and
theory.isthereason.com
Kara Kane: Medaille College
3. . . . Internet- and mobile-based
tools for sharing and discussing
information among human
beings. . . activities that integrate
technology, telecommunications
and social interaction, and the
construction of
words, pictures, videos and
audio. . .
From Wikipedia 4/21/09
4.
5. Transferring data back and forth, and back
again.
Dependent on
who, what, where, when, why, how, and how
much.
Sounds similar to “The Right Ask”:
Prospect
◦
Solicitor
◦
Gift Amount
◦
Project and Purpose
◦
Timing
◦
6. Feedback and Assessment
Are you doing what you set out to do?
How can you do a better job?
What does “better” mean?
7. If you
◦ don't know your strategy and long-
term goals . . .
◦ don't understand your audience . .
◦ can't extend traditional concepts
of fundraising into new and
emerging media . . .
◦ can’t tolerate any semblance of
ambiguity or risk. . .
8. If you
◦ don't know your strategy and long-
term goals . . . NO
◦ don't understand your audience . .
. NOT NOW
◦ can't extend traditional concepts
of fundraising into new and
emerging media . . . NOPE
◦ can’t tolerate any semblance of
ambiguity or risk. . . MAYBE NEVER
9. If you are willing to take a few
risks and try things to see
what works. . .
Social Media will help you.
10.
11.
12. This week (on 4/21): $1,905,450.00 lent.
1 loan every 11 seconds.
In a week.
That’s pretty cool.
14. habitually
develop and
disseminate chunks of
information.
News
◦
Events
◦
Commentary
◦
Pictures
◦
15. manage your brand and your
reputation, relentlessly .
Buffalo News vs.
Rochester D&C
16.
17. developa constant stream
of relevant content that is
compelling to your
audience.
18. there
is no one-size-fits-all
approach to using social
media.
19.
◦ Group Pages
◦ Fan Pages
◦ Advertising
◦ “Causes” Application
20. Email: kara.m.kane@medaille.edu
Twitter @karakane
Watch Medaille’s Social Media Efforts:
alumni.medaille.edu
◦
Facebook: Medaille College Alumni Group
◦
Twitter @medaille
◦
LinkedIn
◦
Del.icio.us
◦
Feedburner
◦
◦ Some images taken from Google Image Search; contact me for citations