To know penetration and consumption information of water purifier market at district level.

1. KAPSOLE MARKET INSIGHT SERIES
An information service on rural and urban markets of
WATER PURIFIER
Vijya Research & Advisory

2. “WATER PURIFIER”- MARKET
INSIGHT SERIES
 Size of Present Market India
 Product Penetration Rate
Rural
 Trend of Penetration Level
 Product Annual
States
Consumption Rate
 Consumers Characteristics
Urban
District
Vijya Research & Advisory

3. KEY FEATURES
Analyze Product market performance-
size and growth
Devise market entering strategy
Benchmark Company’s performance in
different geographical markets of India
Understand consumer characteristics
Vijya Research & Advisory

4. HOUSEHOLD PENETRATION OF WATER
PURIFIER
Urban
0.14%
India
0.05%
Rural
0.01%
Year- 2009-10 Vijya Research & Advisory

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