Each year we see dozens of articles for college grads featuring advice for entering the workforce. But it can be tough to figure out where to focus, who to trust and what to do with all that advice. So we asked a group of marketing practitioners for their best pieces of advice for a college audience. This is a sampling of the responses.

1. WELCOMETOMODERNMARKETING
Actionable Advice for a College Audience

2. Each year we see dozens of articles for college grads
featuring advice for entering the workforce.
But it can be tough to figure out where to focus,
who to trust, and what to do with all that advice.

3. So we asked a group of
marketing practitioners
for their best pieces of advice
for a college audience.

4. Here's their advice....
...and what to DO with it.

5. Michael Idinopulos
CMO|PeopleLinx
"The marketer's job is actually to find the truth--to figure
out what the company offers, to whom, and why. If you
find the truth you don't have to spin. If you don't find the
truth, the market will see right through you."
TIP:
Be authentic. Learn to meet
customers needs
in a genuine fashion.

6. Jason Miller
SeniorManager,ContentMarketing|LinkedIn
"Learn to code. Understand how the
web works to deliver content and
some basic HTML/CSS."
TIP:
The more marketing
goes digital, the more
marketers must go
digital. Expand upon
your digital skillset.

7. Jennifer Lashua
Editorin Chief|IntelCorporation
"The best marketers today are data geeks. Learn to love
data! It's true marketing is an art and a science but the
"art" part of it won't get you very far without a solid
understanding of the science and analytics."
TIP:
Be able to measure the
results of your marketing
efforts, and learn from them.
Knowing what to look for in
data, and what to do as a
result is a distinct advantage.

8. Dean Langasco
Content Marketer, Trainer and Speaker
"Grow a natural interest in other people and
what they care about. Record experiences,
what you learn about people and life, what
moves people, what moves you."
TIP:
Having a true
understanding of what
people care about will
help you create content
that moves, inspires,
informs and motivates

9. Doug Kessler
Co=Founder | Velocity Partners Ltd
The great thing about digital marketing and content
marketing is that everyone is on the learning curve
together. Being a recent graduate doesn't put you at a
massive disadvantage -- especially if you like learning."
TIP:
Be able to measure the
results of your marketing
efforts, and learn from them.
Knowing what to look for in
data, and what to do as a
result is a distinct advantage.

10. David Godsall
Editorial Manager | Hootsuite Media
"I'd emphasize learning how to learn. We don't know
what trends—cultural or technological—will buffet our
business in the coming years, let alone what the next
generation will face. What we do know is that it will take
a combination of agility and humility to adapt to them."
TIP:
Don't fear change.
Embrace its inevitability.
Be an adaptive person
who can develop a
progressive skillset.

11. For the whole conversation, visit:
(Click the image above)

12. And for adviceon getting hired,click here: