What is curation and how can it boost your content marketing strategy? How can you become a content curation rock star? Who curates and why are they good at it? How are Kapost and Curata integrated?
The CMO of Curata, Michael Gerard, and Customer Success Manager of Kapost, Camilla Calhoun, answer these questions and more!
6. #CurationRockstar
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AGENDA
• What is curation and how can it boost your
content marketing strategy?
• How can you become a content curation rock
star?
• Who is doing it well and why?
• How are Kapost and Curata integrated?
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CONTENT MARKETING IS HERE TO STAY
Drive Traffic &
Leads
Establish Thought
Leadership
Boost Brand
Awareness
Q. Top Strategies Used in Marketing Programs?
Curata s Annual B2B Marketing Trends Report http://bit.ly/curatab2b2012
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POLL
How many of you…
1. Produce content that
goes unused
2. Produce content that is
too brand (“YOU”) centric
3. Struggle to keep up and
stay relevant
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• 60-70 % of content goes
unused (it is too product
focused*)
• Brands struggle to create
enough buyer-centric
content
• Inconsistent messaging is
delivered to buyers
• Challenge to stay relevant
*Sirius Decisions, May 2013
You’re Not Alone…
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“ Content curation is the process of an individual (or team)
consistently finding, curating and sharing the most relevant and
highest quality digital content on a specific topic for their target
market.”
-Curata
WHAT IS CURATION?
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• Share only a portion of the
original content
• Always attribute sources
• Drive visitors to the original
publication
• Follow the Google “Rule of
Thumb”
CONTENT CURATION & FAIR USE
Create, curate, but never pirate content.
Source: http://bit.ly/CurationEthicsPost
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IN SUMMARY
• Content Marketing is here to stay
• Meet your audience needs and provide a market-in
perspective
• Grow your CM strategy and capture your audience
with curation.
• Need a holistic platform to manage and integrate
curation and content marketing
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Q + A
Sales at Curata
sales@curata.com
Customer Support at
Curata
accounts@curata.com
Sales at Kapost
sales@kapost.com
Customer Success at
Kapost
AM@kapost.com