SlideShare ist ein Scribd-Unternehmen logo
1 von 31
Downloaden Sie, um offline zu lesen
HOW CURATION
BOOSTS YOUR
CONTENT MARKETING
STRATEGY
#CurationRockstar
#CurationRockstar	

2	

Camilla Calhoun
Customer Success Manager
Kapost
@camillacalhoun
camilla@kapost.com
Michael Gerard
Chief Marketing Officer
Curata
@michaelgerard
michael@curata.com
#CurationRockstar	

3	

Have you ever…
Published a “best of” post?
Commented on and shared a link on twitter?
Pasted a link to facebook with your commentary?
#CurationRockstar	

4	

Then you’ve curated.
#CurationRockstar	

5	

And so have these folks. . .
5
#CurationRockstar	

6	

AGENDA
•  What is curation and how can it boost your
content marketing strategy?
•  How can you become a content curation rock
star?
•  Who is doing it well and why?
•  How are Kapost and Curata integrated?
#CurationRockstar	

7	

CONTENT MARKETING IS HERE TO STAY
Drive Traffic &
Leads
Establish Thought
Leadership
Boost Brand
Awareness
Q. Top Strategies Used in Marketing Programs?
Curata s Annual B2B Marketing Trends Report http://bit.ly/curatab2b2012
#CurationRockstar	

8	

BUT CONTENT
MARKETING HAS
SOME PROBLEMS
#CurationRockstar	

9	

POLL
How many of you…
1. Produce content that
goes unused
2. Produce content that is
too brand (“YOU”) centric
3. Struggle to keep up and
stay relevant
#CurationRockstar	

10	

•  60-70 % of content goes
unused (it is too product
focused*)
•  Brands struggle to create
enough buyer-centric
content
•  Inconsistent messaging is
delivered to buyers
•  Challenge to stay relevant
*Sirius Decisions, May 2013
You’re Not Alone…
#CurationRockstar	

11	

MOST CONTENT IS
STILL IN OUR OWN
VOICE!
#CurationRockstar	

12	

Source: http://bit.ly/STOPEgoMktg
#CurationRockstar	

13	

“ Content curation is the process of an individual (or team)
consistently finding, curating and sharing the most relevant and
highest quality digital content on a specific topic for their target
market.”
-Curata
WHAT IS CURATION?
#CurationRockstar	

14	

WHY IS CURATION
IMPORTANT?
. . .Thought leadership
. . . Lead generation
. . . Lower content
development costs
#CurationRockstar	

15	

CURATION OBJECTIVES
Source: Curata’s 2012 Content Curation Adoption Survey http://bit.ly/CurataAdoption2012
#CurationRockstar	

16	

Ideation
&
Planning
Production Distribution Analysis
BOOSTING YOUR CONTENT
MARKETING PROCESS
#CurationRockstar	

17	

Identify
Find
Curate
Share
Analyze
5 STEPS TO SUCCESSFUL CURATION
#CurationRockstar	

18	

IDENTIFY
#CurationRockstar	

19	

CURATION IN ACTION: IQ BY INTEL
http://iq.intel.com
#CurationRockstar	

20	

SOURCES
Schedule a
regular and
consistent time
every day to
review content.
RSS Feeds
News Sites
Blogs
Trade Pubs
Twitter
Journals
FIND
#CurationRockstar	

21	

http://causnow.colorassociation.com
CURATION IN ACTION: CAUSNOW
#CurationRockstar	

22	

CATEGORIZE
TAG
GROUP
INDEX
ARCHIVE
RECOMMEND
CURATE: FIRST ORGANIZE
Think like a librarian when organizing content.
–  Use categories & tags in
blog software
–  Make your CTA point to
another piece of content
–  Create digests & roll-up
summaries
#CurationRockstar	

23	

ANNOTATE
ANALYZE
RECAP OR SUMMARY
ASK QUESTIONS,
POLLS
COMMENT
PROVIDE INSIGHT AND
GUIDANCE
CURATE: THEN ADD VALUE
Comment like an analyst when you curate . . .
create value for your audience.
#CurationRockstar	

24	

•  Share only a portion of the
original content
•  Always attribute sources
•  Drive visitors to the original
publication
•  Follow the Google “Rule of
Thumb”
CONTENT CURATION & FAIR USE
Create, curate, but never pirate content.
Source: http://bit.ly/CurationEthicsPost
#CurationRockstar	

25	

CURATION IN ACTION: VERNE GLOBAL
http://www.greendatacenternews.org
#CurationRockstar	

26	

SHARE
#CurationRockstar	

27	

ANALYZE
#CurationRockstar	

28	

HOW CURATA AND KAPOST ARE INTEGRATED
#CurationRockstar	

29	

HOW CURATA AND KAPOST ARE INTEGRATED
#CurationRockstar	

30	

IN SUMMARY
•  Content Marketing is here to stay
•  Meet your audience needs and provide a market-in
perspective
•  Grow your CM strategy and capture your audience
with curation.
•  Need a holistic platform to manage and integrate
curation and content marketing
#CurationRockstar	

31	

Q + A
Sales at Curata
sales@curata.com
Customer Support at
Curata
accounts@curata.com
Sales at Kapost
sales@kapost.com
Customer Success at
Kapost
AM@kapost.com

Weitere ähnliche Inhalte

Was ist angesagt?

Final syl chamber 7 stepsevolved full w.notes_20min
Final syl chamber 7 stepsevolved full w.notes_20minFinal syl chamber 7 stepsevolved full w.notes_20min
Final syl chamber 7 stepsevolved full w.notes_20minPWG Small Business Marketing
 
From Social Media Benchmarks to ROI: How to Begin with the End on Mind
From Social Media Benchmarks to ROI: How to Begin with the End on MindFrom Social Media Benchmarks to ROI: How to Begin with the End on Mind
From Social Media Benchmarks to ROI: How to Begin with the End on MindLightspan Digital
 
DFB2B 2016 - Hoe je als markteer waarde toevoegt aan je bedrijf.
DFB2B 2016 - Hoe je als markteer waarde toevoegt aan je bedrijf.DFB2B 2016 - Hoe je als markteer waarde toevoegt aan je bedrijf.
DFB2B 2016 - Hoe je als markteer waarde toevoegt aan je bedrijf.Webs.nl B2B Inbound Marketing
 
The Robert Rose Masterclass
The Robert Rose MasterclassThe Robert Rose Masterclass
The Robert Rose MasterclassKing Content
 
Smart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions
Smart Reporting: How to Stop Wasting Time and Make Better Marketing DecisionsSmart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions
Smart Reporting: How to Stop Wasting Time and Make Better Marketing DecisionsHubSpot
 
Social media for agencies 2013
Social media for agencies 2013Social media for agencies 2013
Social media for agencies 2013Lightspan Digital
 
100 growth influencers
100 growth influencers100 growth influencers
100 growth influencersStephen Jeske
 
Growth Hacking: Offbeat Ways To Grow Your Business
Growth Hacking: Offbeat Ways To Grow Your BusinessGrowth Hacking: Offbeat Ways To Grow Your Business
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
 
Docurated for Technology Companies
Docurated for Technology CompaniesDocurated for Technology Companies
Docurated for Technology CompaniesCóbhan Phillipson
 
REAL TIME MARKETING (1)
REAL TIME MARKETING (1)REAL TIME MARKETING (1)
REAL TIME MARKETING (1)Nick Bennett
 
Smart Sales Intelligence: Turning Insights into Action
Smart Sales Intelligence: Turning Insights into ActionSmart Sales Intelligence: Turning Insights into Action
Smart Sales Intelligence: Turning Insights into ActionInsideView
 
Marketing Automation Basics
Marketing Automation BasicsMarketing Automation Basics
Marketing Automation BasicsMichael Ward
 
Inbound Marketing Week 2015 [#IMW15]
Inbound Marketing Week 2015 [#IMW15]Inbound Marketing Week 2015 [#IMW15]
Inbound Marketing Week 2015 [#IMW15]HubSpot
 
AA-ISP: Decdicated to Winning the Sales Game? (Will Spendlove - VP Product Ma...
AA-ISP: Decdicated to Winning the Sales Game? (Will Spendlove - VP Product Ma...AA-ISP: Decdicated to Winning the Sales Game? (Will Spendlove - VP Product Ma...
AA-ISP: Decdicated to Winning the Sales Game? (Will Spendlove - VP Product Ma...InsideView
 
10 Growth Hacking Strategies for Startups
10 Growth Hacking Strategies for Startups10 Growth Hacking Strategies for Startups
10 Growth Hacking Strategies for StartupsBrian Downard
 
Top 10 Content Marketing Tips for Financial Advisors
Top 10 Content Marketing Tips for Financial AdvisorsTop 10 Content Marketing Tips for Financial Advisors
Top 10 Content Marketing Tips for Financial AdvisorsFinworx
 
Market like a Pirate: Growth Hacking beyond the hype
Market like a Pirate: Growth Hacking beyond the hypeMarket like a Pirate: Growth Hacking beyond the hype
Market like a Pirate: Growth Hacking beyond the hypeNiro Nirmalan
 
InsideView Open Event Presentation
InsideView Open Event PresentationInsideView Open Event Presentation
InsideView Open Event PresentationInsideView
 

Was ist angesagt? (20)

Final syl chamber 7 stepsevolved full w.notes_20min
Final syl chamber 7 stepsevolved full w.notes_20minFinal syl chamber 7 stepsevolved full w.notes_20min
Final syl chamber 7 stepsevolved full w.notes_20min
 
From Social Media Benchmarks to ROI: How to Begin with the End on Mind
From Social Media Benchmarks to ROI: How to Begin with the End on MindFrom Social Media Benchmarks to ROI: How to Begin with the End on Mind
From Social Media Benchmarks to ROI: How to Begin with the End on Mind
 
DFB2B 2016 - Hoe je als markteer waarde toevoegt aan je bedrijf.
DFB2B 2016 - Hoe je als markteer waarde toevoegt aan je bedrijf.DFB2B 2016 - Hoe je als markteer waarde toevoegt aan je bedrijf.
DFB2B 2016 - Hoe je als markteer waarde toevoegt aan je bedrijf.
 
The Robert Rose Masterclass
The Robert Rose MasterclassThe Robert Rose Masterclass
The Robert Rose Masterclass
 
Smart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions
Smart Reporting: How to Stop Wasting Time and Make Better Marketing DecisionsSmart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions
Smart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions
 
Social media for agencies 2013
Social media for agencies 2013Social media for agencies 2013
Social media for agencies 2013
 
100 growth influencers
100 growth influencers100 growth influencers
100 growth influencers
 
Growth Hacking: Offbeat Ways To Grow Your Business
Growth Hacking: Offbeat Ways To Grow Your BusinessGrowth Hacking: Offbeat Ways To Grow Your Business
Growth Hacking: Offbeat Ways To Grow Your Business
 
Docurated for Technology Companies
Docurated for Technology CompaniesDocurated for Technology Companies
Docurated for Technology Companies
 
REAL TIME MARKETING (1)
REAL TIME MARKETING (1)REAL TIME MARKETING (1)
REAL TIME MARKETING (1)
 
Smart Sales Intelligence: Turning Insights into Action
Smart Sales Intelligence: Turning Insights into ActionSmart Sales Intelligence: Turning Insights into Action
Smart Sales Intelligence: Turning Insights into Action
 
Marketing Automation Basics
Marketing Automation BasicsMarketing Automation Basics
Marketing Automation Basics
 
Inbound Marketing Week 2015 [#IMW15]
Inbound Marketing Week 2015 [#IMW15]Inbound Marketing Week 2015 [#IMW15]
Inbound Marketing Week 2015 [#IMW15]
 
AA-ISP: Decdicated to Winning the Sales Game? (Will Spendlove - VP Product Ma...
AA-ISP: Decdicated to Winning the Sales Game? (Will Spendlove - VP Product Ma...AA-ISP: Decdicated to Winning the Sales Game? (Will Spendlove - VP Product Ma...
AA-ISP: Decdicated to Winning the Sales Game? (Will Spendlove - VP Product Ma...
 
10 Growth Hacking Strategies for Startups
10 Growth Hacking Strategies for Startups10 Growth Hacking Strategies for Startups
10 Growth Hacking Strategies for Startups
 
Top 10 Content Marketing Tips for Financial Advisors
Top 10 Content Marketing Tips for Financial AdvisorsTop 10 Content Marketing Tips for Financial Advisors
Top 10 Content Marketing Tips for Financial Advisors
 
Market like a Pirate: Growth Hacking beyond the hype
Market like a Pirate: Growth Hacking beyond the hypeMarket like a Pirate: Growth Hacking beyond the hype
Market like a Pirate: Growth Hacking beyond the hype
 
Extreme B2B Marketing
Extreme B2B MarketingExtreme B2B Marketing
Extreme B2B Marketing
 
Killer Growth Hacking Trends to Adopt in 2016
Killer Growth Hacking Trends to Adopt in 2016Killer Growth Hacking Trends to Adopt in 2016
Killer Growth Hacking Trends to Adopt in 2016
 
InsideView Open Event Presentation
InsideView Open Event PresentationInsideView Open Event Presentation
InsideView Open Event Presentation
 

Andere mochten auch

Analiza industriei de IT din Romania
Analiza industriei de IT din RomaniaAnaliza industriei de IT din Romania
Analiza industriei de IT din RomaniaConstantin Magdalina
 
PRWeek Student of the Year Entry Kit
PRWeek Student of the Year Entry KitPRWeek Student of the Year Entry Kit
PRWeek Student of the Year Entry Kitacohenhnk
 
Baffling, Bland or Just Plain Bad: Avoiding the 7 Biggest Mistakes of Web Con...
Baffling, Bland or Just Plain Bad: Avoiding the 7 Biggest Mistakes of Web Con...Baffling, Bland or Just Plain Bad: Avoiding the 7 Biggest Mistakes of Web Con...
Baffling, Bland or Just Plain Bad: Avoiding the 7 Biggest Mistakes of Web Con...Jenny Mandeville
 
Ambientação e wayfinding design
Ambientação e wayfinding designAmbientação e wayfinding design
Ambientação e wayfinding designVanessa Cerutti
 
The Satoshie Nakamoto Circus Sideshow
The Satoshie Nakamoto Circus SideshowThe Satoshie Nakamoto Circus Sideshow
The Satoshie Nakamoto Circus SideshowJudd Bagley
 
The Zebra Digital Story
The Zebra Digital StoryThe Zebra Digital Story
The Zebra Digital StorySibu Sahu
 
University Management System - UMS-X1 Technical Data
University Management System - UMS-X1 Technical DataUniversity Management System - UMS-X1 Technical Data
University Management System - UMS-X1 Technical DataNasser Hassan
 
O365con14 - sharepoint 2013 and office 365 upgrade and migration
O365con14 - sharepoint 2013 and office 365 upgrade and migrationO365con14 - sharepoint 2013 and office 365 upgrade and migration
O365con14 - sharepoint 2013 and office 365 upgrade and migrationNCCOMMS
 
How to write creative copy that sells
How to write creative copy that sellsHow to write creative copy that sells
How to write creative copy that sellsLaura Riley, M.S.
 
The employment Interview as the only method of assessment
The employment Interview as the only method of assessmentThe employment Interview as the only method of assessment
The employment Interview as the only method of assessmentRodrigo Lizardo
 

Andere mochten auch (12)

Analiza industriei de IT din Romania
Analiza industriei de IT din RomaniaAnaliza industriei de IT din Romania
Analiza industriei de IT din Romania
 
PRWeek Student of the Year Entry Kit
PRWeek Student of the Year Entry KitPRWeek Student of the Year Entry Kit
PRWeek Student of the Year Entry Kit
 
Baffling, Bland or Just Plain Bad: Avoiding the 7 Biggest Mistakes of Web Con...
Baffling, Bland or Just Plain Bad: Avoiding the 7 Biggest Mistakes of Web Con...Baffling, Bland or Just Plain Bad: Avoiding the 7 Biggest Mistakes of Web Con...
Baffling, Bland or Just Plain Bad: Avoiding the 7 Biggest Mistakes of Web Con...
 
Ambientação e wayfinding design
Ambientação e wayfinding designAmbientação e wayfinding design
Ambientação e wayfinding design
 
The Satoshie Nakamoto Circus Sideshow
The Satoshie Nakamoto Circus SideshowThe Satoshie Nakamoto Circus Sideshow
The Satoshie Nakamoto Circus Sideshow
 
The Zebra Digital Story
The Zebra Digital StoryThe Zebra Digital Story
The Zebra Digital Story
 
University Management System - UMS-X1 Technical Data
University Management System - UMS-X1 Technical DataUniversity Management System - UMS-X1 Technical Data
University Management System - UMS-X1 Technical Data
 
O365con14 - sharepoint 2013 and office 365 upgrade and migration
O365con14 - sharepoint 2013 and office 365 upgrade and migrationO365con14 - sharepoint 2013 and office 365 upgrade and migration
O365con14 - sharepoint 2013 and office 365 upgrade and migration
 
How to write creative copy that sells
How to write creative copy that sellsHow to write creative copy that sells
How to write creative copy that sells
 
Blog Funnels
Blog FunnelsBlog Funnels
Blog Funnels
 
The employment Interview as the only method of assessment
The employment Interview as the only method of assessmentThe employment Interview as the only method of assessment
The employment Interview as the only method of assessment
 
Alexander ponce peña
Alexander ponce peñaAlexander ponce peña
Alexander ponce peña
 

Ähnlich wie How Curation Boosts Your Content Marketing Strategy

How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...
How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...
How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...Curata
 
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...Skyword Inc.
 
The Future of Content Marketing: How to Rise (and Stay!) Above the Noise
The Future of Content Marketing: How to Rise (and Stay!) Above the NoiseThe Future of Content Marketing: How to Rise (and Stay!) Above the Noise
The Future of Content Marketing: How to Rise (and Stay!) Above the NoiseMarketo
 
Best Practices in Content Marketing for the Travel Industry
Best Practices in Content Marketing for the Travel IndustryBest Practices in Content Marketing for the Travel Industry
Best Practices in Content Marketing for the Travel IndustryNewsCred
 
Best Practices in Content Marketing for the Travel Industry
Best Practices in Content Marketing for the Travel IndustryBest Practices in Content Marketing for the Travel Industry
Best Practices in Content Marketing for the Travel IndustryCaitlin Weiss
 
Digital Marketing for Trading Companies
Digital Marketing for Trading CompaniesDigital Marketing for Trading Companies
Digital Marketing for Trading CompaniesOxygen 2.0
 
Content Operations: Practical Guidance and Real World Examples to Scale Your ...
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Content Operations: Practical Guidance and Real World Examples to Scale Your ...
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Curata
 
Paul Roetzer - Marketing Growth Hacking
Paul Roetzer - Marketing Growth HackingPaul Roetzer - Marketing Growth Hacking
Paul Roetzer - Marketing Growth HackingINBOUND
 
Marketing Transformation - Get ready
Marketing Transformation - Get readyMarketing Transformation - Get ready
Marketing Transformation - Get readySupriya Thakral
 
Content Curation Presentation
Content Curation Presentation Content Curation Presentation
Content Curation Presentation Dena Lorenzi
 
How to generate leads and build brand using LinkedIn Sponsored Updates
How to generate leads and build brand using LinkedIn Sponsored Updates How to generate leads and build brand using LinkedIn Sponsored Updates
How to generate leads and build brand using LinkedIn Sponsored Updates LinkedIn Europe
 
The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate P...
The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate P...The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate P...
The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate P...PR 20/20
 
5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Rig...
5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Rig...5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Rig...
5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Rig...InsideView
 
The eye of the tiger: recruiting the best through a marketing lens | Talent C...
The eye of the tiger: recruiting the best through a marketing lens | Talent C...The eye of the tiger: recruiting the best through a marketing lens | Talent C...
The eye of the tiger: recruiting the best through a marketing lens | Talent C...LinkedIn Talent Solutions
 
Retail Ecommerce and Content Marketing
Retail Ecommerce and Content MarketingRetail Ecommerce and Content Marketing
Retail Ecommerce and Content MarketingJames Carson
 
The Future of Content Marke0ng: How to Rise (and stay!) Above the Noise
The Future of Content Marke0ng: How to Rise (and stay!) Above the NoiseThe Future of Content Marke0ng: How to Rise (and stay!) Above the Noise
The Future of Content Marke0ng: How to Rise (and stay!) Above the NoiseG3 Communications
 
CommA Conference - Content Ready, Set, Go... Right?
CommA Conference - Content Ready, Set, Go... Right?CommA Conference - Content Ready, Set, Go... Right?
CommA Conference - Content Ready, Set, Go... Right?Erica Klinger
 
Basics of content marketing by Sumati Ahuja
Basics of content marketing by Sumati AhujaBasics of content marketing by Sumati Ahuja
Basics of content marketing by Sumati AhujaDMAasia
 

Ähnlich wie How Curation Boosts Your Content Marketing Strategy (20)

How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...
How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...
How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...
 
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...
 
The Future of Content Marketing: How to Rise (and Stay!) Above the Noise
The Future of Content Marketing: How to Rise (and Stay!) Above the NoiseThe Future of Content Marketing: How to Rise (and Stay!) Above the Noise
The Future of Content Marketing: How to Rise (and Stay!) Above the Noise
 
Best Practices in Content Marketing for the Travel Industry
Best Practices in Content Marketing for the Travel IndustryBest Practices in Content Marketing for the Travel Industry
Best Practices in Content Marketing for the Travel Industry
 
Best Practices in Content Marketing for the Travel Industry
Best Practices in Content Marketing for the Travel IndustryBest Practices in Content Marketing for the Travel Industry
Best Practices in Content Marketing for the Travel Industry
 
Digital Marketing for Trading Companies
Digital Marketing for Trading CompaniesDigital Marketing for Trading Companies
Digital Marketing for Trading Companies
 
Content Operations: Practical Guidance and Real World Examples to Scale Your ...
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Content Operations: Practical Guidance and Real World Examples to Scale Your ...
Content Operations: Practical Guidance and Real World Examples to Scale Your ...
 
Content Marketing Part 3 of 7
Content Marketing Part 3 of 7Content Marketing Part 3 of 7
Content Marketing Part 3 of 7
 
Paul Roetzer - Marketing Growth Hacking
Paul Roetzer - Marketing Growth HackingPaul Roetzer - Marketing Growth Hacking
Paul Roetzer - Marketing Growth Hacking
 
Marketing Transformation - Get ready
Marketing Transformation - Get readyMarketing Transformation - Get ready
Marketing Transformation - Get ready
 
Content Curation Presentation
Content Curation Presentation Content Curation Presentation
Content Curation Presentation
 
How to generate leads and build brand using LinkedIn Sponsored Updates
How to generate leads and build brand using LinkedIn Sponsored Updates How to generate leads and build brand using LinkedIn Sponsored Updates
How to generate leads and build brand using LinkedIn Sponsored Updates
 
The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate P...
The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate P...The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate P...
The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate P...
 
Content Marketing Part 7 of 7
Content Marketing Part 7 of 7Content Marketing Part 7 of 7
Content Marketing Part 7 of 7
 
5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Rig...
5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Rig...5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Rig...
5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Rig...
 
The eye of the tiger: recruiting the best through a marketing lens | Talent C...
The eye of the tiger: recruiting the best through a marketing lens | Talent C...The eye of the tiger: recruiting the best through a marketing lens | Talent C...
The eye of the tiger: recruiting the best through a marketing lens | Talent C...
 
Retail Ecommerce and Content Marketing
Retail Ecommerce and Content MarketingRetail Ecommerce and Content Marketing
Retail Ecommerce and Content Marketing
 
The Future of Content Marke0ng: How to Rise (and stay!) Above the Noise
The Future of Content Marke0ng: How to Rise (and stay!) Above the NoiseThe Future of Content Marke0ng: How to Rise (and stay!) Above the Noise
The Future of Content Marke0ng: How to Rise (and stay!) Above the Noise
 
CommA Conference - Content Ready, Set, Go... Right?
CommA Conference - Content Ready, Set, Go... Right?CommA Conference - Content Ready, Set, Go... Right?
CommA Conference - Content Ready, Set, Go... Right?
 
Basics of content marketing by Sumati Ahuja
Basics of content marketing by Sumati AhujaBasics of content marketing by Sumati Ahuja
Basics of content marketing by Sumati Ahuja
 

Mehr von Kapost

[Webinar] Aligning Content to Strategy w/ SCIEX
[Webinar] Aligning Content to Strategy w/ SCIEX[Webinar] Aligning Content to Strategy w/ SCIEX
[Webinar] Aligning Content to Strategy w/ SCIEXKapost
 
[Webinar] Leveraging Customer Advocates
[Webinar] Leveraging Customer Advocates[Webinar] Leveraging Customer Advocates
[Webinar] Leveraging Customer AdvocatesKapost
 
[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar
[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar
[Webinar] Kapost on Kapost: Creating and Optimizing a Content CalendarKapost
 
People, Process, & Politics: Managing Organizational Change [Webinar]
People, Process, & Politics: Managing Organizational Change [Webinar]People, Process, & Politics: Managing Organizational Change [Webinar]
People, Process, & Politics: Managing Organizational Change [Webinar]Kapost
 
Everything Content Teams Need to Know about ABM [Webinar]
Everything Content Teams Need to Know about ABM [Webinar]Everything Content Teams Need to Know about ABM [Webinar]
Everything Content Teams Need to Know about ABM [Webinar]Kapost
 
5 Steps to Sales and Marketing Alignment
5 Steps to Sales and Marketing Alignment5 Steps to Sales and Marketing Alignment
5 Steps to Sales and Marketing AlignmentKapost
 
[Webinar] Winning Marketing and Sales Alignment
[Webinar] Winning Marketing and Sales Alignment[Webinar] Winning Marketing and Sales Alignment
[Webinar] Winning Marketing and Sales AlignmentKapost
 
[Webinar] Conquering Channel Explosion
[Webinar] Conquering Channel Explosion[Webinar] Conquering Channel Explosion
[Webinar] Conquering Channel ExplosionKapost
 
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018Kapost
 
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Kapost
 
[Webinar] The State of Agile Marketing
[Webinar] The State of Agile Marketing[Webinar] The State of Agile Marketing
[Webinar] The State of Agile MarketingKapost
 
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew SweezeyKapost
 
How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]Kapost
 
[Webinar] Delivering the Right Content to the Right Customer at the Right Time
[Webinar] Delivering the Right Content to the Right Customer at the Right Time[Webinar] Delivering the Right Content to the Right Customer at the Right Time
[Webinar] Delivering the Right Content to the Right Customer at the Right TimeKapost
 
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
[Case Study] Streamlining the Content Lifecycle - Dun & BradstreetKapost
 
Hacking your content maturity [webinar]
Hacking your content maturity [webinar]Hacking your content maturity [webinar]
Hacking your content maturity [webinar]Kapost
 
Kapost 50 learning from world-class marketers
Kapost 50  learning from world-class marketersKapost 50  learning from world-class marketers
Kapost 50 learning from world-class marketersKapost
 
5 Ways for Marketing to Take Control of the Customer Experience
5 Ways for Marketing to Take Control of the Customer Experience5 Ways for Marketing to Take Control of the Customer Experience
5 Ways for Marketing to Take Control of the Customer ExperienceKapost
 
B2B Customer Experience Benchmark Report 2016
B2B Customer Experience Benchmark Report 2016B2B Customer Experience Benchmark Report 2016
B2B Customer Experience Benchmark Report 2016Kapost
 
Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue Kapost
 

Mehr von Kapost (20)

[Webinar] Aligning Content to Strategy w/ SCIEX
[Webinar] Aligning Content to Strategy w/ SCIEX[Webinar] Aligning Content to Strategy w/ SCIEX
[Webinar] Aligning Content to Strategy w/ SCIEX
 
[Webinar] Leveraging Customer Advocates
[Webinar] Leveraging Customer Advocates[Webinar] Leveraging Customer Advocates
[Webinar] Leveraging Customer Advocates
 
[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar
[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar
[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar
 
People, Process, & Politics: Managing Organizational Change [Webinar]
People, Process, & Politics: Managing Organizational Change [Webinar]People, Process, & Politics: Managing Organizational Change [Webinar]
People, Process, & Politics: Managing Organizational Change [Webinar]
 
Everything Content Teams Need to Know about ABM [Webinar]
Everything Content Teams Need to Know about ABM [Webinar]Everything Content Teams Need to Know about ABM [Webinar]
Everything Content Teams Need to Know about ABM [Webinar]
 
5 Steps to Sales and Marketing Alignment
5 Steps to Sales and Marketing Alignment5 Steps to Sales and Marketing Alignment
5 Steps to Sales and Marketing Alignment
 
[Webinar] Winning Marketing and Sales Alignment
[Webinar] Winning Marketing and Sales Alignment[Webinar] Winning Marketing and Sales Alignment
[Webinar] Winning Marketing and Sales Alignment
 
[Webinar] Conquering Channel Explosion
[Webinar] Conquering Channel Explosion[Webinar] Conquering Channel Explosion
[Webinar] Conquering Channel Explosion
 
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
 
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
 
[Webinar] The State of Agile Marketing
[Webinar] The State of Agile Marketing[Webinar] The State of Agile Marketing
[Webinar] The State of Agile Marketing
 
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
 
How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]
 
[Webinar] Delivering the Right Content to the Right Customer at the Right Time
[Webinar] Delivering the Right Content to the Right Customer at the Right Time[Webinar] Delivering the Right Content to the Right Customer at the Right Time
[Webinar] Delivering the Right Content to the Right Customer at the Right Time
 
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
 
Hacking your content maturity [webinar]
Hacking your content maturity [webinar]Hacking your content maturity [webinar]
Hacking your content maturity [webinar]
 
Kapost 50 learning from world-class marketers
Kapost 50  learning from world-class marketersKapost 50  learning from world-class marketers
Kapost 50 learning from world-class marketers
 
5 Ways for Marketing to Take Control of the Customer Experience
5 Ways for Marketing to Take Control of the Customer Experience5 Ways for Marketing to Take Control of the Customer Experience
5 Ways for Marketing to Take Control of the Customer Experience
 
B2B Customer Experience Benchmark Report 2016
B2B Customer Experience Benchmark Report 2016B2B Customer Experience Benchmark Report 2016
B2B Customer Experience Benchmark Report 2016
 
Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue
 

Kürzlich hochgeladen

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisalgomezdominic3
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------ThanzirNazer
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Transform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in LauncestonTransform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in Launcestondjhbuildersau
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 

Kürzlich hochgeladen (20)

Sixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDFSixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDF
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisal
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------
 
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767  Call Girls In AL KaramaAL Satwa Dubai Call Girls +971552825767  Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Transform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in LauncestonTransform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in Launceston
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 

How Curation Boosts Your Content Marketing Strategy