Creating and Managing Marketing Campaigns Inside Kapost (June 26, 2013)

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- What is a campaign inside Kapost? - How do I create campaign types and custom fields? - How do I know what content types are best suited for a campaign? - How do I use tasks for my campaigns? - How do I know how my campaign performed? If you're curious about any of these topics, please review the deck above and contact am@kapost.com with questions.

Technologie Business

Wednesday Webinar:
Creating and Managing
Marketing Campaigns
t: @Kapost
Join the conversation #WedWebinar
Please type any questions in the chat during the webinar

Agenda
1. What is a campaign?
2. How do I create campaign types and
custom fields?
3. How do I know what content types are
best suited for a campaign?
4. How do I use tasks for my campaigns?
5. How do I know how my campaign
performed?
6. Q + A
#WedWebinar

#WedWebinar
What is a campaign?
• What is your theme/goal/event?
• Will you be creating various content assets to
support this theme/goal/event?
• Is this campaign ongoing, over time?

#WedWebinar
How do I create campaign types
and custom fields?

#WedWebinar
How do I know what content types
are best suited for a campaign?

#WedWebinar
How do I use tasks for my
campaigns?
•  What are my action items for this
campaign that are not content
related?
•  What deadlines exist for this
campaign that do not revolve
around content?

#WedWebinar
How do I know how my campaigns
performed?

#WedWebinar
Kapost Marketing Team: Best Practices
• Every asset associated with min. of 1
campaign
• Min of 4 content types per campaign
• Monthly/Quarterly Campaign planning
• Arbitrary tasks associated with Campaigns
• Campaign Owners- Not Content Producers
• Use of Attachments ie. Media Kit, Style Guide

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Creating and Managing Marketing Campaigns Inside Kapost (June 26, 2013)

1. Wednesday Webinar: Creating and Managing Marketing Campaigns t: @Kapost Join the conversation #WedWebinar Please type any questions in the chat during the webinar

2. Agenda 1. What is a campaign? 2. How do I create campaign types and custom fields? 3. How do I know what content types are best suited for a campaign? 4. How do I use tasks for my campaigns? 5. How do I know how my campaign performed? 6. Q + A #WedWebinar

3. #WedWebinar What is a campaign?

4. #WedWebinar What is a campaign? • What is your theme/goal/event? • Will you be creating various content assets to support this theme/goal/event? • Is this campaign ongoing, over time?

5. #WedWebinar How do I create campaign types and custom fields?

6. #WedWebinar How do I create campaign types and custom fields?

7. #WedWebinar How do I know what content types are best suited for a campaign?

8. #WedWebinar How do I use tasks for my campaigns? •  What are my action items for this campaign that are not content related? •  What deadlines exist for this campaign that do not revolve around content?

9. #WedWebinar How do I know how my campaigns performed?

10. #WedWebinar Kapost Marketing Team: Best Practices • Every asset associated with min. of 1 campaign • Min of 4 content types per campaign • Monthly/Quarterly Campaign planning • Arbitrary tasks associated with Campaigns • Campaign Owners- Not Content Producers • Use of Attachments ie. Media Kit, Style Guide

11. Q + A #WedWebinar

Creating and Managing Marketing Campaigns Inside Kapost (June 26, 2013)

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