9. A promo activity was suggested to the client to promote its beauty products among girls. The activity followed the brand’s already established proposition of teasing boys – “Sorry Boys”. We suggested an activity full of naughty games where they had to tease boys to become the ‘Naughty Queen’ . Naughty Queens from all parts of India would participate and their activity would be showcased on our website - ‘Naughtypedia’. In the website there would be naughty jokes, blogs, chat and much more, only for girls. There would be some exciting naughty downloads available. Also, to tease the boys, girls would upload their naughty photos, videos, etc. on the site. After all our key idea is ‘SORRY BOYS”
37. DM Idea for Windows 7 We would have send a miniature trolley suitcase to TG with a booklet inside. Connecting Windows 7 to the 7 wonders of the world.