Burger king _holdings_ppt final

BURGER KING HOLDINGS By.. KANUPRIYA MHS1007012

MISSION STATEMENT ,[object Object]

STRATEGIC VISION OF BK ,[object Object],[object Object]

BRIEF ABOUT THE COMPANY: ,[object Object],[object Object],[object Object]

Products.. Angry Whopper Sandwich Fresh Apple Fries Oreo BK Sundae Shake Cheesy Bacon Tendercrisp Chicken sandwich Double stackticon burger

[object Object],[object Object],[object Object],[object Object]

Burger King Across the World In America In Europe ,Africa and Middle East Asia Pacific Argentina Aruba Bahamas Bolivia Brazil Cayman Islands Chile Colombia Costa Rica Curacao Dominican Republic El Salvador Guatemala Honduras Canada Mexico United States of America Malta Netherlands Norway Portugal Spain Sweden Switzerland Turkey United Kingdom Bahrain Jordan Kuwait Lebanon Qatar Saudia Arabia UAE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADVERTISING STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object]

SALES OF BURGER KING HOLDINGS. Company Name Location Sales Burger King Holdings, Inc. Miami, FL, United States $2,502.20M BURGER KING ESPANA SL Pozuelo De Alarcon, Madrid, Spain $66.22M Burger King AB Västra Frölunda, Västra Götaland, Sweden $3.24M Burger King Corporation Miami, FL, United States $0.52M BURGER KING ITALIA SRL Torino, Torino, Italy $10.54M

Burger King/The Whopper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Whopper: Brand Equity Profile ,[object Object],What It Is (Proprietary Attributes) “ Who” It is (Personality Traits) What It Means (Unique Values) What It Does (Distinctive Benefits ) Flame broiled (proxy for quality) More meaty Complex in taste and texture Substantial Bold/Confidant Individualistic “ King of the Hill” (Home of the Whopper) Induces craving Stimulates taste buds Satiates Accommodates personal preferences

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Market Share: Restaurants ’05 vs. ‘08 2005 2008 McDonald’s 7.3% McDonald’s 7.8% Burger King 3.0% Burger King 3.6% Wendy’s 2.4% Taco Bell 2.2% Subway 1.9% Pizza Hut 2.1% Taco Bell 1.9% Wendy’s 2.1%

The Windows 7 Whopper is a Burger King Whopper sandwich distributed in Japan for the promotion of Microsoft's Windows 7 operating system. The hamburger contains seven stacked beef patties and measures 13 cm (5 inches) in height. It was originally planned to be available for only 7 days starting on October 22, 2009. Due to their success in selling 6,000 sandwiches within the first 4 days, Burger King decided to extend the promotion period to 16 days, ending on November 6. The campaign was met with unexpected popularity in Japan, sparking multiple YouTube videos and blog posts about the burger. However, the promotional effort has received strong criticism from business and tech journalists. Computerworld blogger Preston Gralla claimed that it "could be one of Microsoft's worst promotional ideas ever LATEST ABOUT WHOPPER !!

[object Object],[object Object],[object Object],BURGER KING in news..

THANKYOU! KANUPRIYA MHS1007012

Burger king _holdings_ppt final

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