Easter Seals participated in Facebook's 50 Days to Earn $50,000 fundraising challenge from December 14, 2007 to February 1, 2008 with goals of identifying Facebook users connected to autism, evaluating the traction of their brand on the platform, and gathering friends for future messaging. Their initial 24 hour results found they had 7 donors, raised $100, and gained 68 new Facebook friends, though they did not meet their fundraising goal of $2000 for that time period.

1. Case Study: Easter Seals
Facebook Causes Challenge
Eve Smith
Assistant Director, Interactive Marketing
Easter Seals
esmith@easterseals.com
March 20, 2008

2. Help, hope
and
answers
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3. Facebook Causes Challenge
“50 Days to Earn $50,000 for Your Cause”
December 14, 2007 to February 1, 2008
http://giving.casefoundation.org/givingchallenge/home
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4. Have you tested
the water yet?
Photo by The Brit 2 4

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6. Our goals
• Identify Facebook users with tie to
autism
• Evaluate traction of Easter Seals
brand
• Gather friends for future
messaging
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