1. San Francisco Performances Listening Report June 4, 2010
POSITIVE MENTIONS:
Summarize the key themes: Is this what you want people to know, think, feel, or do? Has
anything changed when you look at the themes over time?
Positive mentions included artists who will be appearing with SFP in the future and a review
of the organization.
Link to a couple of examples: Title of Post/Article, Author
Pull out any insightful quotes
http://www.examiner.com/x-5030-SF-Classical-Music-Examiner~y2010m5d22-The-
MarshallLichtenberg-mandolin-duo
“It is also true that next season the Turtle Island String Quartet will return to San Francisco
Performances with mandolinist Mike Marshall as guest soloist; but, as Aristotle put it, are
these enough swallows to make a spring?
Actually, Mike Marshall may be the swallow in question”
http://www.timeout.com/san-francisco/music/venue/1%3A21155/san-francisco-
performances
“Directed with imagination and enthusiasm by Ruth Felt, this independent promoter puts on a
programme of over 200 concerts each year in a wide variety of styles”
NEGATIVE MENTIONS:
Summarize the key themes : What is a perception? What is a true complaint? How can you
address it or fix the problem? Who needs to know? New issue or recurring?
No negative mentions this week.
Link to a couple of examples: Title of Post/Article, Author
Pull out any insightful quotes
Created by Beth Kanter, Beth’s Blog
http://www.bethkanter.org http://artssocialmedia.wikispaces.com

2. NEUTRAL MENTIONS:
Summarize the key themes:
Calendar mentions of our new season; mentions of artists who have appeared with San
Francisco Performances in the past; mention of a program change for a postponed
performance; inclusion in an artist bio; listing on our ticket vendor’s website.
ACTION:
Summarize what you’ve learned related to your program, brand, or issue. What decisions can
you make?
Once again, very little discussion about San Francisco Performances, although there was one
positive review of the organization.
Describe in a sentence any ideas for applying the information in your outreach, messaging,
program improvement, etc
We’re still looking at what our colleagues are doing on Twitter.
New Ideas for content, programs, etc.
Influencers: Identify any individuals that you think may be influencers in the social media space
that you want to cultivate
Again, we’re looking at what our colleagues are doing on Twitter.
Engagement: Where have you engaged with individuals?
Created by Beth Kanter, Beth’s Blog
http://www.bethkanter.org http://artssocialmedia.wikispaces.com

3. On Facebook where we posted twice last week.
DISTRIBUTION:
Who should receive a copy of the report?
Directors of Marketing, Public Relations and Education.
Do you need to point a specific listening data point to a particular program or individual?
Not quite sure what the question means.
Created by Beth Kanter, Beth’s Blog
http://www.bethkanter.org http://artssocialmedia.wikispaces.com