Here are a few suggestions for how Coastal Watershed Council could begin measuring their progress in relationship mapping:- Track the number of key stakeholders/networks mapped over time. Set a goal to map X additional networks in the next 6 months.- Survey staff on their comfort level and understanding of the organization's networks on a scale. Aim to see an increase over time. - Interview a sample of mapped stakeholders to get their perspective on the relationship - how well they feel known and connected to the organization. - Track referrals or introductions made between mapped networks. More connections indicate stronger relationships.- Document any new partnerships, collaborations or joint projects that emerge from deepening relationships mapped out
This document summarizes a conference call for a peer learning group focused on improving social media practices. The call covered reviewing progress on applying indicators of networked mindset and institutional support. It also discussed strategy, measurement, and capacity indicators. Practical tips were provided, such as using a POST framework to plan social media content and engagement. Participants were encouraged to apply lessons to their organizations and share on a wiki. The goal is for 50% of participants to improve social media practices in at least one area like strategy or measurement.
Ähnlich wie Here are a few suggestions for how Coastal Watershed Council could begin measuring their progress in relationship mapping:- Track the number of key stakeholders/networks mapped over time. Set a goal to map X additional networks in the next 6 months.- Survey staff on their comfort level and understanding of the organization's networks on a scale. Aim to see an increase over time. - Interview a sample of mapped stakeholders to get their perspective on the relationship - how well they feel known and connected to the organization. - Track referrals or introductions made between mapped networks. More connections indicate stronger relationships.- Document any new partnerships, collaborations or joint projects that emerge from deepening relationships mapped out
Ähnlich wie Here are a few suggestions for how Coastal Watershed Council could begin measuring their progress in relationship mapping:- Track the number of key stakeholders/networks mapped over time. Set a goal to map X additional networks in the next 6 months.- Survey staff on their comfort level and understanding of the organization's networks on a scale. Aim to see an increase over time. - Interview a sample of mapped stakeholders to get their perspective on the relationship - how well they feel known and connected to the organization. - Track referrals or introductions made between mapped networks. More connections indicate stronger relationships.- Document any new partnerships, collaborations or joint projects that emerge from deepening relationships mapped out (20)
Here are a few suggestions for how Coastal Watershed Council could begin measuring their progress in relationship mapping:- Track the number of key stakeholders/networks mapped over time. Set a goal to map X additional networks in the next 6 months.- Survey staff on their comfort level and understanding of the organization's networks on a scale. Aim to see an increase over time. - Interview a sample of mapped stakeholders to get their perspective on the relationship - how well they feel known and connected to the organization. - Track referrals or introductions made between mapped networks. More connections indicate stronger relationships.- Document any new partnerships, collaborations or joint projects that emerge from deepening relationships mapped out
1. Peer Learning Group 2:
Improving Social Media
practices with
Measurement
Strategy, Measurement, Capacity
Feb. 26, 2013
Beth Kanter,
Visiting Scholar, Social Media and Nonprofits
The David and Lucile Packard Foundation
Organizational Effectiveness Program
2. Welcome!
If you experience any technical
difficulties logging into the
system, please contact Ready/Talk
Customer support: 800.843.9166
Announce yourself when you get on
the line
Please use *6 to Mute your
conference line
Only the
moderator
can see you
While we are waiting, play with the
chats chat: Type in your
name, organization, and location.
3. Participant Roll Call
California Coverage & Health Initiatives
Center for Excellence in Nonprofits
Center for Health and Gender Equity
Coastal Watershed Council
Community Foundation for Monterey County
CoreAlign
*7 unmute Hidden Villa
* 6 mute Immigrant Legal Resource Center
Los Altos Community Foundation
National Abortion Federation (NAF)
National Center Family Philanthropy
Opera San Jose
Palo Alto Art Center
Philanthropic Ventures Foundation
Preschool California
Provide
Radio Bilingue
Reproductive Health Technologies Project
Resources Law Group
Resources Legacy Fund
World YWCA
Auditors: Cheryl Chang, Packard Foundation
Friends of Deer Hollow (requested a profile, but necessary for auditing)
Farallones Marine Sanctuary Association
MEarth
The HEAL Project
AlbaFarmers
4. This call is being
recorded
*2
Flickr Photo
by Malinki
5. Peer Learning Group 2:
Improving Social Media
practices with
Measurement
Strategy, Measurement, Capacity
Feb. 26, 2013
Beth Kanter,
Visiting Scholar, Social Media and Nonprofits
The David and Lucile Packard Foundation
Organizational Effectiveness Program
6. Agenda
• Roll Call
• Reminders
• Review what how your organization applied
the networked mindset
• and institutional support indicators
• Strategy/Measurement Indicators
• A few practical and tactical tips
• Hang Out: We will stay on the line for 15
minutes after the call to answer additional
questions and help with the wiki
Only the Tweet your
moderator can insights
see you chats #netnon
7. Participants
California Coverage & Health Initiatives
Center for Excellence in Nonprofits
Center for Health and Gender Equity
Coastal Watershed Council
Community Foundation for Monterey County
CoreAlign
Hidden Villa
Immigrant Legal Resource Center
Los Altos Community Foundation
National Abortion Federation (NAF)
National Center Family Philanthropy
Opera San Jose
Palo Alto Art Center
Philanthropic Ventures Foundation
Preschool California
Provide
Radio Bilingue
Reproductive Health Technologies Project
Resources Law Group
Resources Legacy Fund
World YWCA
9. Reminders: The Wiki
If you want a
wiki tutorial, we
will do this at
the end of the
call.
http://measure-netnon.wikispaces.com/
71% of participants have updated their wiki journals!!!
10. Share the Group
with other
people on staff
Stealth
Measurement
Closed
Facebook
Group
11. Peer Learning Program Outcomes
• Baseline level or score for social media practice improves by .5
• 50% or 10 of participants improve social media practices in at
least one area: capacity, culture, strategy, measurement,
monitoring, engagement, or content.
• 25% or 5 participants apply social media best practices and
share what they’ve learned with others on the culmination call.
SCORE: 1.30
12. Ladder of Engagement: Improving Best Practices
Case Study 25% (5)
Applied, Learned, Shared 50% (10)
Applied, Learned
Applied, No Learning
Did Not Apply
Measurement Plan: Webinar Polls
13. Maturity of Practice: Crawl-Walk-Run-Fly
CRAWL -1 WALK-2 RUN-3 FLY-4
Categories Practices Average
CULTURE Networked Mindset 1.14
Institutional Support 1.62
CAPACITY Staffing 1.24
Communications Strategy 1.38
MEASUREMENT Analysis 1.14
Tools 1.52
Adjustment 1.67
LISTENING Brand Monitoring 1.19
Influencer Research 1.19
CONTENT Integration and Optimization 1.29
ENGAGEMENT Ladder of Engagement 1.14
NETWORK Champions/Aligned Partners 1.10
Relationship Mapping 1.29
• 50% or 10 of participants improve social media practices in at
least one or more areas:
capacity, culture, strategy, measurement, monitoring, engagement,
or content.
15. CWRF Tracker
“We followed the lead of National Center for Family Philanthropy on the
call to set up a tracker for our progress across the crawl-walk-run-fly
model. The tracker has been circulated to management team and
development staff.”
16. Maturity of Practice: CWRF – Culture Indicators
CRAWL WALK RUN FLY Score
Networked Understanding of Listening to and Comfort level with Leadership is 1.14
Mindset networks that are cultivating greater comfortable using
connected to relationships with organizational decentralized
organization networks based on openness and decision-making and
mapping networks. transparency. collective action with
Leadership is using networks. Considers
social networks and people inside and
comfortable with outside of the
showing organizations as
personality. assets in strategy.
18. Network Map Process
OTHER ORGANIZATIONS INFORMAL RELATIONSHIPS
• Other Constituents
• Other Constituents • Other Constituents • Other Constituents
• Other Constituents • Other Constituents
Target Audiences
• Describe • Describe
• Describe • Describe
STAFF and BOARD
• Staff
• Staff
• Board
• Aligned PARTNERS • Aligned
Partners Partners
• Aligned
Partners
FORMAL RELATIONSHIPS
19. Network/Stakeholder Mapping
“On "network mentality,' we have
used SNA in our on-the-ground
organizing work, mostly in the
formative and process evaluation
We are NOT doing much relationship
of these efforts. We haven't
mapping, but I'd like to measure how it
included other audiences in those
changes over time; but for starters, just
exercises. Doing so requires having
look at it as a current snapshot.
a particular group of people in the
organization, so we have time
Also, I'm excited to hear that RLF/RLG is
scheduled for the next time our
doing water partners mapping
geographically dispersed team
comes together to do the mapping
work (week of April 22).”
20. Maturity of Practice: CWRF - Culture
CRAWL WALK RUN FLY Score
Institutional Social media policy Social media policy Social media staff All staff use social 1.62
Support is drafted and has been discussed position includes media effectively to
gaining support and approved by facilitating training support organization
through “road leadership. other staff to use objectives.
shows” with social networks.
departments
22. The Rule Book: Social Media Policy
Trust is Cheaper than Control
http://www.bethkanter.org/trust-control/
23. Palo Alto Art Center: Process
• Reviewed City of Palo Alto social
media policy and will make revisions
appropriate for the Art Center.
• Developed draft of social media cheat
sheet/usage and shared with staff
• Host staff meeting to introduce to
staff
24. Maturity of Practice: CWRF – Strategy and Measurement
CRAWL WALK RUN FLY Score
Communications Consideration of Strategic plan with Strategic plan with Strategic plan with 1.24
Strategy communications SMART objectives SMART objectives SMART objectives and
strategy with SMART and audiences for and audience audience definition.
objectives and branding and web definition. Includes integrated
audiences and presence, include Includes integrated content, engagement
strategies for strategy points to content, strategy, and formal
branding and web align social media for engagement champions/influencer
presence. Social one or two social strategy, and program and working
Media is not fully media channels. formal with aligned partners.
aligned. champions/influen Uses more than three
cer program and social media channels.
working with Formal process for
aligned partners. testing and adopting
Uses more than social media channels.
two social media
channels.
26. POST: KNOW YOUR AUDIENCE
• What keeps them up at night?
• What are they currently seeing?
• Where do they go for information?
• What influences their decisions?
• What’s important to them?
• What makes them act?
27. POST: SMART OBJECTIVES
Results
• Reach, Engagement, Action, Dollars
1. How many? 5. Reflect
2. By when? 3. Benchmark
4. Measure with metrics
28. POST: STRATEGY and TOOLS
Listen Promote Participate Publish Build
No Engagement Broadcast/Share Low Engagement Content Intensive Network
High Engagement
How will you connect to other channels you are using?
29. POST TO GET FROM: Crawl To Walk
PEOPLE: Artists and people in their community
OBJECTIVES:
Increase engagement by 2 comments per post by FY 2013
Content analysis of conversations: Does it make the
organization more accessible?
Increase enrollment in classes and attendance at events by
5% by FY 2013
10% new students /attenders say they heard about us
through Facebook
STRATEGY
Show the human face of artists, remove the mystique, get
audience to share their favorites, connect with other
organizations.
TOOLS
Focused on one social channel (Facebook) to use best
practices and align engagement/content with other channels
which includes flyers, emails, and web site.
31. Who is going It’s worth our
to do the time, but
work?! social media
takes time …
32. Maturity of Practice: CWRF -Capacity
CRAWL WALK RUN FLY Score
Hours 5 hours or less per 5-19 hours per week 20-29 hours per 30-40 hours of staff 1.38
week of staff time is of staff time is week of staff time time is invested in a
invested invested in one in a dedicated dedicated social media
position. Other staff social media position with support
or intentions position. Other staff. Other staff or
implement social staff or interns or interns or influencers
media. influencers implement social
implement social media.
media strategy.
33. Options for Getting the Work Done
Free Integrated Staff Staff
• Intern • Spread • Part-Time • Full-Time
• Volunteer tasks across
• Board staff jobs
Members
34. Make them part of your team
Tasks
Social Media Overview
Account Creation/Customization
Social Media Research
Template Creation
Blog Monitoring
Blog Drafts
Video
Post Facebook Content
Answer comments on Facebook
Collect measurement data
Don’t do this to them ….
37. Small Nonprofits: Spread the Work Between Staff
• 3 person staff
• Social media
responsibilities in all three
job descriptions
• Each person 2-4 hours
per week
• Weekly 20 minute
meeting to coordinate
• Three initiatives to
support SMART
objectives
• Weekly video w/Flip
• Blogger outreach
• Facebook
41. Next Session
Questions?
Next Session: Content and Engagement Tips
March 19 at 1 PM PST
Use Post Worksheet:
• Think through the “People” and “Objectives”
• Identify one social channel that makes sense for who you want
to reach and your results
• Post on your wiki journal
Need Help: Book a Coaching Session with Stephanie Rudat
Hinweis der Redaktion
Welcome. This is the very session for this project and I’m thrilled that you have decided to participate in this learning journey. I look forward to learning a lot from you. Today’s call is an orientation to the program and an opportunity for you to ask questions.Give my gratitude the The David and Lucile Packard Foundation for supporting this project and my work …1. Review what how your organization applied the networked mindsetand institutional support indicators2. Strategy/Measurement Indicators3. A few practical and tactical tips4. Questions
Every few minutes as we get started, tech support reminder, type into the chat, roll call
http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
Welcome. This is the very session for this project and I’m thrilled that you have decided to participate in this learning journey. I look forward to learning a lot from you. Today’s call is an orientation to the program and an opportunity for you to ask questions.Give my gratitude the The David and Lucile Packard Foundation for supporting this project and my work …1. Review what how your organization applied the networked mindsetand institutional support indicators2. Strategy/Measurement Indicators3. A few practical and tactical tips4. Questions
This is our agenda – we’ll pause along the way for questions.1. Review what how your organization applied the networked mindsetand institutional support indicators2. Strategy/Measurement Indicators3. A few practical and tactical tips4. Questions
Here’s a little bit about me – blogger, author, trainer.A lot of my work lately has been designing and facilitating peer learning networks about becoming networked nonprofits and social media– the photo there is a cluster of Packard Fdn. Grantees that focus on family planning … I was in Delhi in June for the start up – an intensive boot camp, followed by remote assistance. There’s were great lunches there, so to avoid people falling asleep … I made them move. The hotel had beautiful three story staircase and they had do laps … so if you do training – incorporating movement and interaction helps people learn and we’re going to do a lot of that today!
Each session will include the following related to each best practice: Framework Examples Additional How To Resource Wiki will have links and resources as well as links to notes from call Hub for Journals and Over the Shoulder Learning Wiki will be updated with resources suggested or used by participants during the calls or office hours
The action learning projects are very critical to the success of the program .. So I will be measuring
In addition to moving ahead on the specific culture indicators, we followed the lead of colleagues on the call to set up a tracker for our progress across the crawl-walk-run-fly model. The tracker has been circulated to management team and development staff.
In addition to moving ahead on the specific culture indicators, we followed the lead of colleagues on the call to set up a tracker for our progress across the crawl-walk-run-fly model. The tracker has been circulated to management team and development staff.
https://wiki.library.ucsf.edu/display/EdTechStrategic/1.+Stakeholders+MapMap Definitions:Loosely Linked stakeholders are those, above the horizon line, who have more informal relationships.Target Audiences are people or organizations that directly use your programs or servicesOther Constituents are loosely linked people or organizations who have interests in your programs as end-users.Tightly Linked stakeholders are those, below the horizon line, who have formal relationships. Staff includes all employeesAligned Partners include contract employees, vendors, and materials and equipment suppliers.Boards are any decision making groups with financial and management oversightDefine the stakeholder categoriesSpend 1 minute writing down stakeholders in any category - one per sticky note - write large and legibly Kevin will facilitate the gathering, clustering and clarification of the stakeholdersProduce a final map that reflects this discussion
On "network mentality,' we have used SNA in our on-the-ground organizing work, mostly in the formative and process evaluation of these efforts. We haven't included other audiences in those exercises. Doing so requires having a particular group of people in the organization, so we have time scheduled for the next time our geographically dispersed team comes together to do the mapping work (week of April 22).
Karen is currently looking at the City of Palo Alto social media policy and will make revisions appropriate for the Art Center.Sarah has a hard deadline of Feb. 22 for finalizing our social media cheat sheet/usage procedures. After revisions, it will be submitted to staff.We will be hosting a staff meeting to familiarize staff with our social media policies and procedures - TBDThe social media team will be meeting next week for a brainstorming session on identifying influencers.2/20/2013The great social media policy review continues... Today, we worked on reviewing the City of Palo Alto's social media policy, which is pretty thorough and complete. In fact, it appears like the City's social media policy is being used as an example of how to put together a good social media policy, so we're standing on the shoulders of giants, in that regard. After our session next week, the social media team is going to meet and revise the city's policy for the Art Center's needs and incorporate this into our Social Media Use Cheat Sheet, which will be distributed to the Art Center staff. Sarah has been reading through Beth's blog for more ideas on fleshing out our cheat sheet. She is also reviewing both books, The Networked Nonprofit and Measuring the Networked Nonprofit, in an attempt to better her understanding of the methods and madness of online networking. She hopes to bring some questions to the next session!
You also have to understand audience -- I often get questions, what platform should we be using. I don’t know, ask your audience. You need a good understanding of these questions.
This is a very small NGO in the US. The have 3 people on staff. Each staff person is responsible for one area of their social media related to a SMART objective.Increase awareness by producing one FLIP camera video per week and posting on YouTubeIncrease engagement by reaching out to and encouraging bloggers to write about the organization’s programsIncrease engagement and conversation about the organization’s program by posting content and engaging with fans on FacebookThey have a weekly 20 minute meeting to discuss their plans of what they’re going to do and evaluate how they did last week