http://artssocialmedia.wikispaces.com

1. SLIDE 1A: Cinnabar Title Page
-Experiment Type:
Twitter (but a lot of Listening too!)
SLIDE 1B: when we started we didn’t know anything and were
excited to fill our glass with knowledge
SLIDE 2: OBJECTIVE: Improve our communications to our
audiences
a) start talking and stop selling
b) create some thoughtful conversations
c) learn more about our audience
SLIDE 3: GOAL: Increase our audience on both Twitter & Facebook
Twitter followers 120 now 240
Facebook Education Page 71 to 82
Facebook Fan Page 223 to 311
Facebook Member Page 180 members to 420
*we believed if we increase our following on FB and
Twitter our audience will grow
SLIDE 4: What was my strategy to begin?
1) started following groups I admired
2) started following who they admired
3) I began to copy them
SLIDE 5: Tactics I tried: Conversation starters & forwarding Blogs
1) Is He Dead? show about an artist who decides he can be more famous
dead then alive...true or false? What do you think? Fri Apr 2 22:16:20 2010
via web
2) #petaluma #california @chiliempress How would you judge

2. chili? Find out how one of our VIP judges is Cookoff
http://bit.ly/d3cRdB Sat May 1 08:15:33 2010 via web
3) @CinnabarTheater Is opera kid’s stuff? Or just silly?
http://tinyurl.com/2bm4qwv @Cinnabartheater #classical #sonoma
#2amt #opera Wed May 26 12:11:30 2010 via web
SLIDE 6: PLUS: started creating content: Created Videos
Created these short videos we call Cinna-minute; a less then 2
minute videos
http://www.youtube.com/watch?v=QHmvwJ7TpZM&feature=email
SLIDE 7: THE RESPONSE?
Small to moderate response on Twitter, but on Facebook we’ve
started to build an audience and they are just starting to talk
SLIDE 8: Obstacles –already too busy
-I found that my already busy schedule made it hard to start this
-As theater that is sort of a hybrid the task is great, with opera,
comedy, improv, musical theater, classical music, huge community
events & an education program –building groups has been slow
*Since this class started:
-Produced 1 Small Comedy Fundraiser
-3 Improv Shows
-Large City-wide Community Event (fundraiser)
-2 matching grant campaigns ($15k & $10k)
-Finished our Last Play for the season
-Open and closed our Young Rep Musical
-Opened and are closing our last Opera for the season
-Created and presented our Annual Budget to our Finance
Committee
-squeezed in a vacation

3. -due to the small staff – we all have so much on our plate --made it
hard to create a whole new set of marketing strategies mid-season
SLIDE 9: WHAT WOULD I DO DIFFERENTLY?
-wouldn’t have bit off too much to begin with, would have focused on
listening project only –started slower
SLIDE 10: MY BIG AH HA INSIGHT FOR NEXT TIME
I have much to do
1) Find an influencer and “woo them”
2) Begin to offer things to metric our audience
3) Continue to listen and grow our audience