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Fancy Food Show Slides

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Beth Kanter
Beth Kanter
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The Future of Food Media Beth Kanter
Some Definitions
Traditional Media
 
New Media
 
 
Web 1.0
Web 2.0
Click Here
What makes social media different?
It’s not a monologue
It’s a dialogue!
 
Click Here
 
 
 
Transparency
Source: Alan Levine – CogDog Blog Web 1.0
Web 2.0
Why is social media important?
 
 
The Trust Factor
Don’t do this!
As soon as I get back home I’m going to ..
Ask my techies to set up a blog
A little planning first! Objective Audience Blend Measure
What are you objectives?
 
Email Marketing Online Merchandising Online Forums Direct Mail Traditional Media Membership & Online Renewal Advertising Brochures Blogs Widgets YouTube Flickr MySpace Facebook Will It Blend?
 
 
 
You can create blog faster than ….
 
attracting a following . . .
 
Getting started ….. A few tips …
Start Listening and …..
Join the conversation
Identify blogs that are most relevant to your business (hint: look in your handout)
Simply type in key words!
 
Start reading those blogs …
 
 
There are two ways to consume information on the web
RSS Reader
Leave thoughtful Comments … …
 
Read and comment on blogs Think before you write! What did they say well? What did they miss? Answer questions What are other people saying How does it apply to you Look forward Look backward Ask what if?
If you are the blogger, invite conversation
 
 
Food is a visual media …
 
Social Features
Social Stream 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
 
 
 
 
Why A little planning Listening Conversations Sharing

Empfohlen

Follow Recommendations
Follow RecommendationsFollow Recommendations
Follow RecommendationsTwitter
 
Social media for authors
Social media for authorsSocial media for authors
Social media for authorsDavid Vyorst
 
Kerry presentation
Kerry presentationKerry presentation
Kerry presentationirelandpresentations
 
Digital Citizenship
Digital CitizenshipDigital Citizenship
Digital CitizenshipJaggers Communications
 
05.Facebook
05.Facebook05.Facebook
05.FacebookJulian Matthews
 
Social media can you afford not to crymes jan2013 hfma lone star
Social media can you afford not to crymes jan2013 hfma lone starSocial media can you afford not to crymes jan2013 hfma lone star
Social media can you afford not to crymes jan2013 hfma lone starLisa Crymes
 
Your e identity and social media etiquette for xcite
Your e identity and social media etiquette for xciteYour e identity and social media etiquette for xcite
Your e identity and social media etiquette for xciteSarah Jones
 
Social media etiquette
Social media etiquetteSocial media etiquette
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Fancy Food Show Slides

Hinweis der Redaktion

  1. Thank you Nina. I’m going to start with some brief points about how food media of the future is different from the past, why you should pay attention, some points to consider before you start, and some tips. The first thing I want to say is that I’ve created a fairly detailed paper handout and it points to a lot more resources to go deeper. So don’t worry about taking down every word.