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Apaso Presentation
- 1. Getting Social With Social Media: Reaching and Teaching Your Members APASO Beth Kanter, Beth’s Blog
- 2. Beth Kanter, CEO, Zoetica
- 4. My passion is teaching and learning social media Photo by Steve Goodman
- 5. Engaging Content in many places network Sharing Conversations Crowdsourcing Fundraising Online Learning and content creation
- 6. 1995
- 7. What happens when technology training delivery fails?
- 11. Why does this happen?
- 12. Source: Adult Learning from Stratvisions
- 15. The Social Media Lab
- 16. Overview Goals: -Create effective social media strategy that supports and enhances communications objectives -Design and implement low risk, focused experiment -Method for individual learning and improving -Social Learning with social media #beth-lab
- 17. Social Learning With Social Media If two minds are better than one, what about a hundred?
- 20. Expectations
- 21. The The Curriculum
- 22. Social Media Effective Use Check List Flickr Photo by toby_maloy
- 23. Generate Buzz Social Content Engage Listen Social Media Strategy Blocks Movement Building with Multi-Channels Support Overall Communications and Internet StrategySupports Offline Action, Change of Behavior, or Impact Outcome
- 24. Social Content acticaches Social Media: Tactics and Tools Movement Building and Multi-Channel GenerateBuzz Listen Engage 10hr 15hr 20hr Crawl ………..……Walk …….…….. Run ……..…………….Flyl Less Time
- 25. Common Social Media Myths Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Fear of failure Perception of wasted of time and resources Suffering from information overload already, this will cause more
- 26. Spectra Gram: How comfortable are you with using social media? NOT AT ALL VERY Somewhere in between?
- 28. Photo by Preetam Rai
- 29. Network Effe
- 33. Simulation: Objective and Target Audience Photo by wili/
- 35. Social Graphics: The Pyramid of Engagement Charlene Li and Jeremiah Owyang
- 36. Movement Building with Multi-Channels GenerateBuzz Social Content Engage Listen Review Strategy Blocks
- 37. Pick Your Tools: You Only Get 10 Points!
- 40. Thank You! Beth’s Bloghttp://beth.typepad.com
Hinweis der Redaktion
- http://www.flickr.com/photos/booleansplit/3407202210/Because the desk is more engaging than the presentation …
- http://www.flickr.com/photos/kromanfromcrs/293944959/And if it is a webinar, the computer keyboard might be more engaging
- http://www.flickr.com/photos/wwworks/3058182308/Social media is transforming how nonprofits do their work and relate to external audiences. Strategic use of social media allows organizations to reach new people and bring added value to social change-driven work. A social media strategy is a powerful way to spread your advocacy messages, attract new members and donors, and increase awareness of your brand throughout the community. But how do you get started?A best practice is thoughtful experimentation…. but what fun is that to do it alone? Remember those hands-on science experiments in elementary school? Well, that’s what we’re going to be doing together – hands-on experiments, low-risk, high learning. This is an intimate, laboratory for a maximum of 12 like-minded, children-focused organizations in California.
- Understand the basics of designing an effective social media strategy that supports and enhances their communication objectives. Have designed and implemented a low risk experiment that provides an opportunity for learning best practices for using Listening/Twitter/Facebook that supports their strategic objectives. Have a methodology for learning and improving a social media strategy through thoughtful experiments and analyzing its effectiveness. Document and share learning with social media.
- social learning in a networked worldhttp://www.flickr.com/photos/ecstaticist/2918198742/
- http://www.flickr.com/photos/soonerpa/4102545593/
- The remedy – education, discussion, policyLooks at the opportunity costs if they don’t participateConsider the worse case scenarios and have a policy that addresses
- http://www.flickr.com/photos/hermida/490868828/
- S -- Specific --> focus on encouraging the wearing of pacifier pins, both virtual and real, to signal support for healthy kids and familiesM -- Measurable --> how many pins are distributed to MomsRising supporters and to policymakers?A -- Attainable --> pins both virtual and real are relatively inexpensive and the ask -- to wear a pin or change your Facebook status -- is easyR -- Relevant --> the healthcare bill increasingly dominated coverage and was a high priority for lawmakers. The pins therefore signaled needed, highly symbolic support from mothersT -- Time-bound --> the healthcare bill was almost certain to be passed or die in the first half of 2010