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What do women want? How to make a women friendly game?
Personal experience ,[object Object]
Women play casual games
Men create games for other men
Explanation of the situation ,[object Object]
The creators were male
It was a geeky / guy thing
History of gaming ,[object Object]
7 th  generation consoles ,[object Object],[object Object],[object Object]
Hardcore vs. Casual ,[object Object]
High qualtiy
Expensive retail ,[object Object]
Simple gameplay

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What do women want presentation