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The Body Shop

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Kannu Priya Rawat
Kannu Priya Rawat

Brand Image, Brand Positioning, Brand Values, Brand Extension

Business
1 von 45
Retail Brand Management and Research
Founder of The Body Shop ,[object Object],[object Object]
The beginning . . . ,[object Object],[object Object]
The beginning . . . ,[object Object],[object Object]
The Body Shop - Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activate self esteem ,[object Object],[object Object]
 
Activate self esteem ,[object Object],[object Object],[object Object],[object Object]
 
Activate Self esteem workshop
 
Against Animal Testing and Protect our planet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Against Animal Testing and Protect our planet
Defend Human Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defend Human Rights ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Support community trade ,[object Object],[object Object],[object Object],[object Object],[object Object]
Support community trade
[object Object]
Social Activism ,[object Object],[object Object]
Social Activism ,[object Object],[object Object],[object Object]
Community trade ,[object Object],[object Object],[object Object],[object Object]
Current Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Situation ,[object Object],[object Object],[object Object],[object Object]
Current Situation ,[object Object],[object Object],[object Object]
SWOT analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition Analysis The Body Shop L’Oreal Olay & Nivea Product line Mainly skincare Broad Focus on skincare Market position Environment friendly Leader Major competitor in skin & body care market Competitive advantages Natural-based & brand value Very experienced global brand Low price & product innovation Price range Mid range Slightly lower than the Body Shop Mid-low
Promotion Strategy ,[object Object],[object Object],[object Object]
RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bath and Body collection for kids ,[object Object],[object Object],[object Object]
Products
Logo options
Logo options
Bubbles – final logo
 
Brand Profile ,[object Object],[object Object],[object Object],[object Object]
Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand values ,[object Object],[object Object],[object Object]
Brand values ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object]
bubbles store
Competition ,[object Object],[object Object],[object Object],[object Object]
Thank You Kannu Priya Rawat

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