1. Slogan:
"Stimulate Your Senses" and "Everybody Experiences it Differently.” These slogans are
intended to make the gum sound Like an
amazing experience and includes
independence so the people think if
they buy it they are special and unique.
Print Advert:
The image of 5 gum is cool and
Sci-fi. 5 have used fire and ice to
describe the power of the gum and
comparing it to the 4 elements linking
each one to a different flavour. The colours used,
such as yellow is associated with excitement, thrills and
danger. These features would most likely attract
teenagers looking for enjoyment and danger. The blue colour is linked to calm and cold. I is also shown in
crystal-like-shapes referring to rich and expensive gems such as sapphires. These two flavours may be advertised to
attract two different genders; yellow, male and blue, female.
Audience:
These adverts are aimed at teenagers and young adults as these magical like images may appeal to a more young and
imaginative mind.
WRIGLEY’ S 5 GUM