Convergence of Mobile and Education

1. As human beings, our greatness lies not so much in being able to remake the
world – that is the myth of the atomic age - as in being able to remake ourselves.
Mohandas K. Gandhi

2. Understanding Education
Mark Twain
“I have never let my schooling interfere with my education.”

3. And…………….
You thought
Education….
is only about
Schooling…

4. Did you know ????
The Top ten
Jobs
in-Demand
in 2012…….

5. Did not exist in 2004 ….

6. We are preparing
our kids for Jobs
that doesn’t exist
yet.

7. Using
technology
that hasn’t
been
invented …

8. ………. In Order to solve problems
We don’t even know problems yet…….

9. It is estimated that a week worth of new York times
contains more information than a person was likely
to come across in a lifetime in 18th century

10. It is estimated
that
4 Exabyte's (4x10^19)
of unique information
will be generated
in year 2013
This is more than previous 5000 years……

11. The amount of new technical information
is doubling every two years ……

12. For a student studying for 4 years of
technical degree this means that ….
Two years of study will be outdated
when they will finish the degree….

13. So what’s our focus…….

14. What is education???

15. What it constitutes ???

16. All the information is Education….

17. Pursuing Interest is Education….

18. It is not only learning English ……

19. It is Learning Hindi as well……

20. It is also Physics & Chemistry… and..
Chinese History Computers
German Environment Agriculture
French Management Medical
Telugu Arts Fashion
Tamil Mathematics Commerce

21. It is not only Books ……

22. It is not only Studies ……
It also Is …….

23. Learning Music…..
There are 1000’s of people
posting on you tube on
how to learn a music
instrument.
There are millions
of followers ….

24. Learning Technology
Out of the top ten RSS
feeds subscribed in the
world 8 are from
technology forums and
websites
How many of you check the
tech news everyday ??

25. Learning Dance
Dance keyword search
on you tube fetches 5,220,000
results….
Dance for beginners fetches
75,800 results ….
At any point of time there will
be 5 Dance shows on
television…..

26. Searching keywords
The keywords generates 2 million results on you tube only ….
10 different categories and millions of videos without categories…….
People are learning everyday……!!

27. Learning Cooking…
There are dedicated TV channels on
cooking. Trust Cooking is not
entertainment.

28. Learning to browse …
21 categories
5 could be easily included in education….
25+ channels on Education alone and on an average 200,000 subscribers for each channel
With BBC as one of channels and we are not including bigwigs Nat Geo and Discovery….

29. education…Also Is….!!

30. Access to libraries

31. Access to research & periodicals

32. Access to Lectures/videos

33. Online tuitions

34. And of course … Schooling……..

35. Business Trend What is the trend.
Degree free learning
The quality of e
learning explodes
as more students
consider alternative to
college education. We
can learn from the
success of SOL’s

36. So Who is your audience ??…
It is not only……

37. Rural Kids

38. Urban kids

39. Top College Students …….

40. It is ..All your sub base ….

41. It is…Everyone

42. Let’s look at some Statistics…..
By Govt. Of India

43. States with Lowest literacy Rates
90.00
80.00 Don’t try to teach the illiterate....
70.00 less likely to succeed……….
60.00
50.00
40.00
30.00
20.00
10.00
0.00
Bihar Arunachal Rajasthan Jharkhand AP J&K UP Education as a product will work
P
well in the states which are more
Persons Male Female
Educated….
States with High Literacy rates
120.00
It is educated who explore more….
100.00
80.00
60.00
40.00
20.00
0.00
MH HP Delhi Goa Tripura Mizoram Kerala
Persons Male Female
However the literacy is a just a figure …..

44. Glimpse of Quality of Education in India
Engineering Graduates in India According to a study in 16,000 Villages % of
Primary students who can’t do simple math
Employable
25%
unemployable
50% 60%
Needed
Training
25%
% of 10 years old who can’t read the
Basic language
Data Shows literacy rates have a little or no
meaning when it comes to education ……
50%
It is natural challenge for such Students to
aspire for higher studies….

45. Yet…students Want to get educated….
Aspires for higher education Enrolments into Higher education
Age group 20-25
11%
35%
44%
45%
11% India. against 44%-85% in Developed world
Graduates
The Demand for higher education is there…
21%
Only 21% of population graduates form a upper secondary level

46. Limitations…..Not enough schools/colleges in India.
Scholars Growth
250.00
200.00
Millions
150.00
100.00
50.00
0.00
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09
Institutions not growing at the
Scholar/colleges Scholar/Schools rate of scholars
Institutional Growth
Tremendous opportunity to
Colleges/Uni Schools
tap in people for education .
1.26 1.29 1.31
1.19 1.22
1.12
1.02 1.03
0.011 0.012 0.012 0.014 0.017 0.020 0.024 0.026
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09(P)

47. Limitations…..Expenditure by Govt. of India.
20.00
15.00 The gross enrolment ratio
10.00 Classes (I-V) (6-11 years) 109.4%
Classes (VI-VIII) (11-14 years) 71.15%
5.00 Classes (I-VIII) (6-14 years) 94.92%
Classes (IX-X) (14-16 years) 52.26%
0.00 Classes (XI-XII) (16-18 years) 28.54%
Higher Education (18-24 yrs) 11.61 %
as %age of GDP as %age ofPublic Expenditure
Distribution of public expenditure per level (%)
1%
The drop out rates
20%
Classes (I-V) (6-11 years) 25.47 %
36% Classes (I-VIII) (6-14 years) 48.71 %
Classes (I-X) (6-16 years) 61.59 %
43%
Pre primary Primary Secondry Tertiary

48. Voice of students in a FGD research..….
Drop out reasons
Economic Environment Educational Marriage Family Others
Another
Limitation 11%
is a 13% 25%
Huge
Drop out 14%
21%
Rate 16%
24.8% dropped due to poor economic reasons. 61% of them are boys. 80% had to work
50% of these respondents faced poor environment in schools. Unnecessary punishment. Harassment
Teaching issues, could not clear the examinations. 88% are boys.
All of them were Girls, 90% themselves choose to marry.
Unlike in case of economic reasons, more girls (57%) dropped due to family reasons. 42% of students
dropped for reasons like upset with father, father died, helped mother, imprisonment of father Etc.

49. Schooling environment in India.
The study of 188 government-run primary schools in central and northern India
Schools with No Drinking Water No Toilets Absent Teachers
25%
59%
89%
Poor environment in schools means that people will look
forward for education by other means….
55%
Education on Mobility can be a solution to the group
aspiring for education….
Teachers have not got beyond the secondary
stage of schooling.

50. But …Internet doesn’t help …
% of students getting education in Hindi…
Mobile, internet
educational content for all Such students
50%
…………..?
The rest get educated in other regional languages and English
Schools with computers
14%
Very minimum content available for the students in
their native language….
No Hindi/Regional content as a medium of
education.
Out of Govt run schools in India.
Govt Run 80% of schools in India, Rest are by NGOs and private

51. Mobility with other social conditions ..….
Bicycle Electricity
Two wheeler Kerosene
4 wheeler No Bathroom
no indoor
computer Drinking
source
TV No kitchen
cellphone No latrine
0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60% 70% 80%
Assets Conditions
•53% of people have cell phone but do not have basic amenities. We all should feel proud that
Telecom as an industry has been able to make cell phone affordable to last mile……current
Mobile penetration in India is 84%
• People have TV but do not have kitchen, have 4 wheeler but no bathroom… Thanks to TATA
NANO
• People have bicycle but do not have electricity….
Means People can afford education on Mobile…. Cost is not challenge here

52. Because of sub standard and low quality education
Implications…

53. The Gap widens ….. By year 2016
• Approx. 500 million people with
less than five yrs of schooling
• Another 300 million that will not
have completed high school.
• More than 50 % of the girls in the
country will not enroll in schools

54. The Immediate worry is senior students……
Every year 5.5 million
students pass out of Class
X, of which 3.3 million go to
Class XI.
leaving 2.2 million out of
the education stream.
Those who drop out after
Class VIII are approx. 20-21
million

55. The challenge is not only the 3% but also the 97% of people …..
Of all new employment generated……
• 1% is government jobs
• 2% are in the ‘Organized sector.
• 97% in the unorganized sector
The challenge also is train the unskilled labor…

56. Countries labor force
in (20-24 yrs) age
undergone formal
vocational training
Most
industrialized
India - 5 % nations - 60
to 80 %

57. The Future..……
Working age population ….. 567 million (2012) 761 million (2020)
Jobs created 10 million (2012) 15 million (Required)
Jobless because of skill/others Reasons … 30%
* Please refer appendix for data on shortage of skills
Education will be single biggest challenge to enable these people….
Provide the
Skills
Revision of relevant training
provided &
courses needed.
Required
Loop in instructors
from around the
Low world
Availability
prestige on
of
vocational
instructors
jobs Advertise on to
bring value and
skill adoption.
Challenges

58. Inferences Drawn……

59. Targeting Schooling……
Target Segment : Primary School students.
Special focus: 40% of the students who drop out because of poor schooling

60. Begin with Stories for Kids……
Generate
-
Interest -
First ……. -
-
on mobility
-
for parents
and
students….

61. Promote Hindi Sites for Education and content…..
Only 12% of India speaks English
23% understands English
The content is already there……
All we need to do is to enable it….

62. When the mother tongue becomes the
medium of education the learning
becomes easy…
Students learn 90% more when they are
taught in Hindi….

63. Simple lessons for small classes…..

64. Leverage E books in Hindi and Other Languages
Launch E book store…..

65. Advance teaching
videos by Khan
academy on
Math's…
Enable students with access of Academy

66. Targeting Higher education…..

67. Leverage the information from IIT/IIM….
Portals like NPTEL which gives access to various topics on science

68. Enable Google Scholar……
70% of students/ Lecturers refer Google Scholar for online study material

69. India had one of the largest pool of scientists and yet how many Nobel prizes….?
Indians are obsessed with Tricks, Database type knowledge and
not in science or research per say…
Teach Science….

70. Give them access to …..
Magazines Periodicals

71. News is highest selling property all over the world…..
Sell News….. Educated people and post
graduate students consumes
news the most….
It is part of Daily curriculum…
All MBA Grads check the
financial times and WSJ….

72. Targeting vocational Training…..

73. Learn Guitar….
In 2008,57% of 8-graders attended schools
where music instruction was offered at least
three or four times a week, and 47 % attended
schools where visual arts instruction is as
offered at least once.
How many music instruments do you really teach on mobile portal…..

74. Teaching other vocational careers/interests …….
Dance singing Cooking
Sports Theatre Painting

75. Channels available on Web
How to learn
Microsoft Excel,
PowerPoint and
others tools…..
Training like this is handy for the people who cannot afford an expensive computer school…

76. Teaching someone to become a plumber, Technician and repair Electronics ….
People need
access to such
information for
own home, jobs
& business

77.  Not comfortable using handsets for education
 Small screen Handsets
 “Bache Bigad jaate Hain”
 Problem behavior such as cheating, cyber bullying, and sexting
Cheating
33%
Reported
66%
cheating

78. Create Filters
E.g. Access to content with the word “breast” can
be turned off for the lower grades
School wide filters are more appropriate
Increasing no. of students are accustomed
to small screens & may actually prefer
them to large screens on a less portable
device. Allow students to access
resources and collaborative tools almost
seamlessly as they go for their personal
& educational activities
Grad school in North America
reported 64% deduction in disciplinary
suspensions since the implementation of
digital conversion. They also found that
the students involved in mobile learning
program were more engaged and
discipline referrals related to policing
student mobile phone use had decreased.
To stop misuse of mobile by students
is to formulate and implement strict policies

79. Other Strategic measures

80. Approach Govt. for funding Mobile Education
Negotiate on 4 % for Mobile Education
(Approx 943 cr)
Increase in literacy rate
Bridge the gap of skills required

81. For detailed strategy, conclusion and
recommendation on mobile education
C
O
N
T
A
C
T
Kamna Pandey at kpamish@gmail.com

82. Thank you

83. Appendix

84. http://nces.ed.gov/nationsreportcard/pubs/main2008/2009488.asp
http://stats.uis.unesco.org/unesco/TableViewer/document.aspx?ReportId=121&IF_Language=eng&BR_Country=3
560
http://www.indiastudycenter.com/univ/college-statistics.asp
http://en.wikipedia.org/wiki/List_of_universities_in_India
http://rbi.org.in/scripts/AnnualPublications.aspx?head=Handbook%20of%20Statistics%20on%20Indian%20Econo
my
http://statisticsofindia.com/tatasoi/
http://www.indiaeduinfo.com/openuniversity.htm
http://www.iamai.in/Upload/Research/9320123264601/ICube_2012_Rural_Internet_Final_62.pdf
http://voicendata.ciol.com/content/top_stories/212010401.asp
http://www.dnaindia.com/india/report_just-8pct-indians-have-internet_1662125
Poverty
School life expectancy
11 Y
30%
Includes the repeats of the schooling years
www.indiastudycenter.com/univ/college-statistics.asp

85. • http://wiki.answers.com/Q/What_is_the_percentage_of_teenagers_that_own_cel
l_phones
• http://www.moba-ken.jp/files/research2011/r11e-01/ExecutiveSummary.pdf
• http://www.iamai.in/upload/research/11720111091101/icube_3nov11_56.pdf
• http://www.npr.org/2012/04/08/150133880/indias-census-lots-of-cellphones-
too-few-toilets
• http://giridharmadras.blogspot.in/2009/11/statistics-on-scienceengineering.html
• http://casi.sas.upenn.edu/system/files/Engineering%2BEducation%2Bin%2BIndia%
2BDec1608-1.pdf
• http://www.careerlauncher.in/mba/about_mba/mba_student_profile_in_b_schoo
ls.html
• http://mospi.nic.in/mospi_new/upload/statistical_year_book_2012/htm/index1.h
tml

86. Shortage of skill in Various Sectors
• The projected growth rates in industry and services sectors are
expected to generate 60 millions job opportunities during 2006-12
and 156 million during 2006-16
• Semi-skilled and skilled labour: The shortage of factory workers and
construction labourers is already being felt across industries.
• Engineering industry is growing at a fast pace will be major
requirement of skilled/talented manpower in this sector
• Food industry is fast-expanding, need professional food scientists
and technicians in great number.
• Media and Entertainment: The demand for animation production
services from India is growing. This has opened up innumerable
opportunities for students of Design, Fine Arts and Mass
Communication.
• Biotechnology sector: 80 % shortfall of doctorate and post doctorate
scientists.
• Food processing sector: 65 % shortfall of refrigeration mechanics,
electricians’ etc. 70 % shortfall of food safety personnel
Condt…..

87. • Additional 21 million new jobs in merchandise trade by 2009-10
• IT and BPO sector could employ 9 million persons directly and
indirectly by 2010
• Raising the rate of growth of manufacturing to 12 % could create 1.6 to
2.9 million direct jobs annually, and another 2-3 times that number
indirectly
• Retail Sector - demand of 3-5 lakh trained people in the northern region
alone by 2010. This sector would throw up 2 million employment by
2010.
• Leather - Based on increased targets for export and domestic demand,
it would generate 3 million additional jobs by 2022
• Civil Aviation - Needs 5400 pilots by the end of the 11th plan.
Thereafter, there would be requirement of at least 150 pilots per year as
replacements for retirements and normal attrition.
• Construction sector with a current employment of over 30 million is to
witness boom by an annual growth rate of 30% in infrastructure. It would
translate large no. of jobs far short of the employable skill available
Contd….

88. • Health sector: Shortage of 5 lakh doctors and 10 lakh Nurses.
• IT sector : Shortage of 5 lakhs (half a million) engineers.
• Education sector: Faculty shortage of 25-40 percent.
• Automobiles: employment expected to increase to 25million by 2015-16
from current 10.5 million, majority in the shop floor of auto manufacturing
• Logistics: will grow in tandem with growth in trade, aviation and tourism
• Banking and Finance sector: 50-80 percent personnel shortage.
• Aviation sector: Severe shortage of pilots and ground duty officials.
• Textile sector: employ 35 million directly, besides 55 million in its allied
sector. Expected to generate additional 14million jobs by 2012
• Pharma sector: Severe shortage of top pharma scientists as research
expenditure by pharma companies has quadrupled in the last 5 years.
Thus there is a shortage of middle-level and junior scientists too. This has
made salaries of top pharma scientists rise to US levels.
• Project Management Services-this labour intensive sector will grow with
growth in corporate structure, infrastructure & retail industry
Source: Data compiled from (FICCI report, New Delhi); (NASSCOM); (NASSCOM McKinsey
Report 2006); (Press Release, Ministry of Com. & Ind. April 7, 2006) (IL&FS, 2008)