An Insight on why should you invest in Mobile applications ?

1. Introduction
Mypeepal Technologies Pvt. ltd.
Applications
Portals
Consultancy
• B2C -Developed 550 apps
• Content /App Portals
• Mobile Education
• www.Ghugni.com
• Revenue Stream at Metro
• B2B
App Development
Portals/Stores
Consultancy
Expert in the space of Mobility and mobile ecosystem, delivering value and content
through innovative applications by understanding the consumer trends, behaviors and needs.

2. Opportunity and Market Size
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3. User behavior
Proportion of apps used only once
90%
27%
80%
26%
70%
25%
60%
24%
50%
23%
40%
22%
30%
21%
20%
20%
10%
0%
Prefer mobile
application
Prefer mobile web
16%
The mobile app ecosystem isn’t poised to decline any time soon.
62 % of users had experienced a crash, freeze or error with an
app or apps.
47 % have seen slow launch times.
40 % said they’ve tried an app that would simply not launch at all.
Take Away – Customer Experience will be the Key.
Focus on
Customer experience.
Customer Retention
Reason for using application
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Convenience
55%
Faster
79%
Easier to browse
Retry Once
48%
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Retry thrice
40%

4. Top five markets by share of global smart phone sales
2011 market share
2012 market share
2016 market share
Growth 2011-16
70.00%
60.00%
Smartphone is the future of world market
Future is India, Brazil, U.K. & China
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
China
USA
India
2012 market share
Brazil
United
Kingdom
Rest of World
2016 market share
Future Operating System
Android. iOS, WIndows
80.00%
60.00%
40.00%
20.00%
0.00%
*IDC
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5. Mobile users and Apps users –region specific
%age of mobile web users
80%
70%
60%
50%
40%
30%
20%
10%
Target Market
Asia Pacific,
Europe
Middle East
0%
50%
Users of mobile apps worldwide
by region 2012-2017 according to
Portio Research 2012 1.2 billion
45%
40%
35%
30%
Users of mobile apps worldwide
by region 2012-2017 according to
Portio Research 2013 N/A
25%
20%
15%
Users of mobile apps worldwide
by region 2012-2017 according to
Portio Research 2017 4.4 billion
10%
5%
0%
Asia
Pacific
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Europe
North
America
Middle
East &
Africa
Latin
America
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6. Mobile behavior in United States, EU5 and Japan. Percent of total
mobile audience (Age 13+)
United States
Europe
Japan
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Capture the Behavior of People, Capitalize the untapped potential of market
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7. US consumers’ favorite mobile activities and preferences for accessing the activity via
app or browser
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Focusing on content as per the shown trend.
Usually U.S. trend is being followed across the world.
Participated
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Prefer apps
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Prefer browser

8. Activities performed by smart phone users at least once a month, according to Nielsen
120%
Customized service for each country as per the given trend.
100%
80%
SMS
Web browsing
Email
60%
Social networking
Apps
Streaming music
40%
Instant messaging
Video/ mobile TV
20%
0%
Australia
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Brazil
China
India
Italy
Russia
South
Korea
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Turkey
UK
US

9. App Downloads
700
600
Consumers are less and less willing to pay up-front for
apps, so app publishers have to consider other ways to
try to make money, either via advertising or in-app
500
purchasing.
400
In 2013 there will be Application Download - 81.4 billion
Free Apps – 90%
300
In 2016
Application Download – 309.6 billion
Free Apps – 93%
200
100
Conclusion : Advertisement Revenue will be the key
0
2011
2012
Free downloads
2013
2014
Paid-for downloads
2015
2016
Total downloads
* Source Gartner
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10. The lion’s share of revenues go to fewer and fewer big publishers.
35
30
Numbers
25
20
Apple iPhone
15
10
Apple iPad
5
Google Play
0
10% of app store 10% of app store 10% of app store 10% of app store
downloads
revenues
downloads
revenues
Nov-12
Jan-12
Number of applications responsible for 10% of revenues and Downloads in
Apple store and Google play according to Disimo
• 50 % of app revenues are shared between just 25 developers.
• Of the top 25 grossing developers – for paid downloads and in-app purchases, all bar one
(Pandora with its Pandora Radio app) are game developers.
New
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Glu, Gameloft and Storm8’s TeamLava are best
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11. Mobile Advertising Revenues
$ 6,000.00
20.00%
$ 5,000.00
15.00%
$ 4,000.00
10.00%
$ 3,000.00
5.00%
$ 2,000.00
0.00%
$ 1,000.00
$ 0.00
Mobile pageviews in May 2012
Display
Search
Messaging
Total
30000
25000
20000
15000
10000
5000
0
Region
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North America
2010
Western
Europe
2011
Asia/Pacific
and Japan
2015
Rest of the
World
Mobile pageviews in May 2011
Global expenditure on mobile ads is forecast to double every year to
US$20.6 billion in 2015
• Search ads and location ads (paid-for positioning on maps and augmented
reality apps) will deliver the highest revenue, while video/audio ads will see
the fastest growth through 2015.
• Brand spending on mobile advertising will grow from 0.5 % of the total
advertising budget in 2010 to over 4% in 2015.
• Asia will continue to dominate global mobile ad spend, but to a lessening
degree from 49.2 % of mobile ad revenue in 2011 to 33.6 % in 2015.
• Advertiser expenditure on mobile media is expected to almost double from
US$11.6 billion in 2011 to $17.6 billion in 2013. The US is expected to be the
fastest growing mobile ad market with a $4.2 billion spend in 2012.
• Global expenditure on mobile advertising is forecast to exceed US$7 billion
in 2012 and by 2016 $24 billion will be spent on mobile advertising (which is
the same amount as is spent on online advertising in 2011).
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12. Highlights
A mobile app is not the substitute for mobile optimized website
While it is possible that a mobile Web user may never download/use a native app, it is unfeasible that a native app user
would never use the mobile Web. At some point they will always click a link to a third-party Website, either from an app, or
from a banner ad in an app or an SMS or email
Similarly a study by Nielsen (February 2012) found that retailers’ mobile sites are up to two times more popular over the
Christmas shopping period than apps
While mobile apps and mobile Websites should never be regarded as rivals, mobile apps and Web-based mobile apps can
be considered rivals.
Mobile Web sites work on any handset with a mobile browser (the vast majority of handsets). While apps could be designed
for any handset,
The present trend is to concentrate on smartphones, often restricting coverage to one or two types of smartphones. that
means that even if you develop an app for every smartphone platform, you exclude 80 percent of mobile users
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Reason for considering website as part of company portfolio

13. Statistics On Enterprise /Application Trends
Other Public Sector
Passenger Car Leasing
Pharmaceuticals
Printing & Publishing
Professional Services
Real Estate
Restaurants & Bars
Shopping & Stores
Telecommunications & Wireless
Textiles
Transportation & Shipping
Travel & Leisure
Warehousing & Storage
*http://www.manta.com/mb
Consumer Services
Defense
E-Commerce & IT Outsourcing
Educational Services
Electrical
Electronics
Energy & Resources
Environmental Markets
Fabrication
Financial
Food
Food Processing
Furnishings
Government
Healthcare
Housing
Information Technology
Insurance
Legal
Machinery & Equipment
Manufacturing
Materials & Chemicals
Media
Medical Equipment & Device
Nonclassifiable establishments
Other Business Services
Advertising & Marketing
Aerospace
Agriculture
Apparel
Associations/Non-Profits
Automotive Services
Beverages
Building & Construction
Computer Hardware
Computer Software
50,00,000
45,00,000
40,00,000
35,00,000
30,00,000
25,00,000
20,00,000
15,00,000
10,00,000
5,00,000
0
Gartner (April 2013) predicts
1.By 2017 - 25 % of enterprises will have an enterprise app store.
Enterprise app stores promise greater control over the apps used by
employees, greater control over software expenditures and greater
negotiating leverage with app vendors.
2."Apps downloaded from public app stores for mobile devices disrupt IT
security, application and procurement strategies. Bring your own application
(BYOA) has become as important as bring your own device (BYOD) in the
development of a comprehensive mobile strategy.
3.By 2016, more than 50 percent of mobile apps deployed will be hybrid.
Companies are under pressure from management and employees to develop
and deploy mobile applications to accommodate mobile work styles and
increase customer engagement.
4.To provide apps for multiple platforms, especially as BYOD gains
momentum, companies will be attracted to the portability of HTML5 Web
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apps, but
MyPeepal Tech the need to tap into native functionality such as the camera and
http://www.tradingeconomics.com/india/listed-domestic-companies-total-wb-data.html
GPS, necessitating wrapping the Web app in a native container.

14. Our thought process
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15. Mobile web is no longer Just this …
Public space
Limited attention
Distractions
Glance able
One hand
Tedious
input
Simple
Changing world of mobile Web……
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16. It is also this ……..
Privacy
Focused user
Comfy chair
Personal
Both hands
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Unlimited Data
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Changing world of mobile Web……

17. And may be like this …..
Home
Prone to interruptions
Comfy
chair
Re Discovering
Reliable
Power
Source
Changing world of mobile Web……
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18. Implications of internet Speed & Smartphone..
“people are not searching on I phone, they go to App directly” This is becoming relevant for all the
Smartphone's. - Steve Jobs
Streaming
Access in
spurts
Search
High
Speed
Internet
(3G,4G)
Browsing
Traditional
Downloads
Creating
content
Sharing
Change
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Dying slowly
Rising
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Behavior

19. Google Mobile User Groups
Urgent now
Repetitive now
Bored now
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20. Change on Mobile Web…
People are now Following Mobile User Trends
elsewhere
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21. Change on Mobile Web…
It is not the content that changes…… it is the
TREATMENT of the content
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22. Content Strategy
Principles Same as web ……
Make content meaningful
Increase and improved search
Optimize the way content is delivered.
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23. Web Vs. Mobile
Website
Mobile
Home page
Categories
Content
Less time spent .. More bounce rate
More time spent… less bounce rate
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24. Changing experience On Mobile
Earlier : same experience
All Devices
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Now: customized experience
Different Devices
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25. Target:
Content worth pursuing and spending time with ..
Local content
Amazing user journey and recommendations
Target Niche
New Products
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26. Engagement strategy – Future
Sourcing of content
Published Media
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Electronic/Web
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Broadcast

27. Target is extra Niche
Woman
Working woman
Men
Children
Small towns
Big cities
Games
share
Planning
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Entertain

28. Key Strengths
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29. Existing Java & Android Apps: live on Various stores
Calendar App
3%
9%
3%
Devotional App
E books
8%
1%
Games
0%
Music APP
RSS
16%
52%
Sports
Text App
5%
1%
Utility which includes City
information
Entertainment
List of apps
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2%
Lifestyle
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30. Opera KPI’s
Downloads
700000
In Lacs
600000
500000
400000
300000
200000
100000
0
March
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April
May
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June
July

31. Samsung KPI’s
10
1200000
9
1000000
8
800000
Total Downloaders
7
600000
Total Portal Visitors
6
Downloads /
unique visitors
400000
Total unique Portal
Visitors
5
Downloads /
HomePage
4
HomePage Visits
/ Visitor
200000
3
0
2
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29
1
0
1 4 7 10 13 16 19 22 25 28
unique Portal Visitors in the Month
600000
500000
Only in Samsung
Unique visitors are 0.4 million
Downloads are 9 million
Download per unique customer is 20
400000
300000
200000
100000
0
January
February
March
April
May
June

32. Samsung KPI’s
Total Downloads
7000000
6000000
5000000
4000000
Total Downloads
Average D/L 5 million
3000000
2000000
1000000
0
January
February
March
April
May
June

33. Product Landscape
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34. Products: www. Ghugni.com
Consumers are looking for one place where they can find all their favorite sites.
Customers don’t want to remember the site names,
they want to click the icon to reach the site.
Less clicks more convenience
Chrome, Mozilla and other browsers are
customizing their opening page of Tabs like Ghugni.
The next viral site: if made customized with user
controls, Usage tracking and site recommendations
Target niche, like our “हिन्दी अखबार”App has become
best Selling app without any advertising support, It
just lists all the Hindi newspapers at one page.
Huge market size: elders, developers, woman
Can be customized for any demography
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35. Products: Niche Apps
Niche Apps targeting Niche segment like Hindi readers
Covering local news, Children section, Devotional needs, Business news
through the apps
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36. Products: Uniqueness : Consumer Apps
Applications cater to extra niche space: Specific needs
Example
Newspapers
Extra
Niche
App
Solutions
This is the extra niche
space we cater to in our
Products
Hindi
India
Specific
needs
Uttar
Pradesh
Kanpur
It covers the local district level news.
Customized exclusively for residents of UP
Conclusion – Consumers look for extra niche applications in every segment/category
My Peepal understands and cater those needs.
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37. Business Model: Paid : Consumer and Enterprise
Large no of customers:
Topics Everyone looks for
Enterprise
love
Photos
Relations
learning
Utility
Unfulfilled needs to
be best addressed by
App
Customer have to search for relevant topics
Searches takes time, may not render the right content
Lack of solutions
If easily available over an app: they prefer paying for it
App Examples:
Photos: Panaroma
Learning: Facts about human body
Love: Tips for confessing love
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Customized
product/Solution
fulfilling their needs

38. Business Model: Free
•
•
Specific
segment
Targeted
advertising
Relevant inventory is always in demand and
commands premium rates.
•
Extra niche Apps will command Premium advertising
e.g. Business & financial news
•
Niche
Apps
Advertisers are looking for a niche target Segment
Create huge relevant inventory with innovative
products
New Innovation/ niche apps will cater to particular segment till it becomes good enough to be
paid for.
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39. Business Model: GhuGni
Charge the organisations to place the icons on top
Revenue from Advertisement
Revenue from Inapp Billing
Revenue from end consumer
3rd party promotion by sending mails, messages
to GhuGni customers.
Selling exclusive rights of Java apps to OEM’s
Launcher to be burned in Devices.
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40. Coming Soon
Ad Peepal – MyPeepal online ad serving platform helps advertisers/end consumers
to monitor advertising campaigns/earn money in an efficient and simply way.
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