What is the new travel behaviours, trends and digital travel numbers. Social media and mobile in travel industry.

1. Online Travel
New Travellers
Numbers and Statistics
Kamil Mehmet ÖZKAN
www.kamilmehmetozkan.com
Friday, July 27, 12

2. International tourism
reach 1 billion arrivals
in 2012
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3. Us online travel
revenues reach
162 billion $ in 2012
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4. % 87 of travellers use
internet for travel
planning.
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5. • %62 of travellers research
upcoming trip.
• %43 read reviews from
other travellers.
• %31 watch travel video.
• %16 posted travel review
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6. Social Media Influnces
Travellers
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7. %70 of travellers update
Facebook status while on
vacation.
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8. • %52 of travallers have changed their
original travel plans
• %33 change their hotel
• % 5 change their flight
• % 7 travel different countries.
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9. Social media activites
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10. • %76 post vacation photos to a social
network.
• %55 liked Facebook specific to a vacation
• %46 post hotel related reviews
• %40 post restaurant reviews
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11. Mobile is important
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12. • %85 of leisure travellers use their
smartphone while travelling
• %30 have use mobile apps to find hotel
deals.
• %29 have use mobile apps to find flight
deals.
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13. Thanks Funsherpa
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14. Kamil Mehmet ÖZKAN
www.kamilmehmetozkan.com
Friday, July 27, 12