Presentation design.

1. 1
Innovative ways to present
Fair Trade to youth
Project is financed
by European Union

2. 2
Contribute to global
development goals by
encouraging to join Fair
Trade movement.
GOAL

3. 3
IN 3 PARTNER
COUNTIRES
PROJECT TARGET GROUPS
BUSINESS
TEACHERS ADULTS YOUNGSTERS

4. 4
162 000 PEOPLE
WERE REACHED
PROJECT TARGET GROUPS
BUSINESS
TEACHERS ADULTS
YOUNGSTERS

5. 5
PROJECT ACTIVITIES
FAIR TRADE BOOTHS
Fair Trade activities in
open-air festivals.
EDUCATIONAL
CARTOONS
Presentation of main
principles of Fair Trade,
products and Fair Trade
geography.
FAIR TRADE TRACKER
Educational game which
introduces how Fair Trade
functions.

6. 6
FAIR TRADE
BOOTHS
The main idea of all activities is
to promote FAIRTRADE sign
and to present products
available for consumers in
Lithuania, Latvia and Estonia.

7. 7
FAIR TRADE BOTHS LOCATIONS
ESTONIA
16 500
participants2
LITHUANIA
27 900
participants5
LATVIA
2 000
participants1

8. 8
FAIR TRADE BOOTHS ACTIVITIES
MOBILE PROMOTION
TEAM
GAMES’ AREA CHILL OUT AREA

9. 9
Team wore Fair Trade
banana costumes they
invited people to
participate in activities.
They were giving away
pieces of puzzle for
participators as a ticket
the to games’ area.
Were responsible for
promotion of Fair Trade
area in the festivals.
MOBILE PROMOTION TEAM

10. 10
GUESS WHO YOU ARE
Player got a role in Fair Trade
chain he had to guess who he is
from description of partner.
Game aimed to show Fair Trade
process.
FREE YOURSELF FROM
SLAVE-HOLDER
Participant had to release his
hands from rope on his/her
wrists. Game aimed to show
that forced labor is used in
fields.
MEMORY GAME
15 covered cards on the ground.
The goal was to find matching
pair. All cards introduced variety
of Fair Trade products.
GAMES’ AREA

11. 11
ECOLOGY IS IMPORTANT
Participant got a sling.
Purpose was to hit the
balloons below on the stand
and water the coffee beans
with clean water.
HELP BUILD A SCHOOL
Participant got a tennis ball.
His purpose was to hit a non
Fair Trade product from
shelves. Aim of this game
was to encourage people buy
Fair Trade products.
PURCHASE’S PRICE
Participant got 10 cards. The
player was asked to put the
right percentage in the right
place on the stand where two
trade chains (fair and unfair)
were presented.
GAMES’ AREA

12. 12
PRIZES Participants who won the
game filled out
questionnaire and got
FAIRTRADE T-Shirts.

13. 13
QUESTION FOR
YOU
WHY we chose hunters
for project t-shirts?

14. 14
ANSWER Because Fair Trade
products are so rare in
Baltic countries that you
have to hunt them.

15. 15
CHILL ZONE
Participants were invited to visit this
area. While people were relaxing,
volunteers were educating them about
Fair Trade movement.
In chill zone participants could:
 See Fair Trade products;
 Taste Fair Trade chocolate;
 Get information about Fair Trade.
LEARNING
RELAXING
HAVING FUN
TASTING
80%
60%
90%
40%

16. 16
PROJECT ACTIVITIES
FAIR TRADE BOOTHS
Fair Trade activities in
open-air festivals.
EDUCATIONAL
CARTOONS
Presentation of main
principles of Fair Trade,
products and Fair Trade
geography.
FAIR TRADE TRACKER
Educational game which
introduces how Fair Trade
functions.

17. 17
EDUCATIONAL
CARTOONS
Main aim is to raise
awareness about main
principles of Fair Trade and
encourage people to
choose the products of Fair
Trade.

18. 18
1. EDUCATIONAL CARTOONS’ GOALS
SHOW
How buying Fair Trade
products can make a
difference.
SOLUTION
Say how they can join the
movement of Fair Trade.
EDUCATE
About Fair Trade and
importance of choosing
products marked with a
sign.
INFORM
About FAIRTRADE sign.

19. 19
EDUCATIONAL CARTOONS
Fair Trade - not only a
slogan
Fair Trade - products
Fair Trade - good news
all over the world
16 876 views

20. 20
FAIRTRADE - NOT ONLY A SLOGAN
Explains what Fair Trade
is, introduces Fair Trade
principles and benefits.
PRODUCTS
WORK IN
FIELDS
FAIRTRADE
JOINING
80%
60%
90%
40%

21. 21
FAIRTRADE - PRODUCTS
Encourages people to buy
Fair Trade products and
invites them to join the
movement and fight for
the better world.
PRODUCTS
IMPACT
JOINING
FAIRTRADE
80%
60%
90%
40%

22. 22
FAIRTRADE - GOOD NEWS ALL OVER THE WORLD
Educates people about
Fair Trade and change
that buying those products
can bring to the world.
PROCESS
WORK IN
FIELDS
BENEFITS
FAIRTRADE
80%
60%
90%
40%

23. 23
PROJECT ACTIVITIES
FAIR TRADE BOOTHS
Fair Trade activities in
open-air festivals.
EDUCATIONAL
CARTOONS
Presentation of main
principles of Fair Trade,
products and Fair Trade
geography.
FAIR TRADE TRACKER
Educational game which
introduces how Fair Trade
functions.

24. 24
FAIR TRADE
TRACKER
Aims to educate people
about Fair Trade products
and encourages them to
choose them.
Also aims to show children
exploration in regular trade
problem.

25. 25
FAIRTRADE TRACKER
CITY
Game's
environment is a
town with three
different locations:
coffeehouse, small
grocery store and
big shopping mall.
In locations player
can find various
information about
Fair Trade and by
playing different
mini-games collect
needed money for
school in Kenya.

26. 26
FAIR TRADE
PRODUCTS
In game locations
you can find
information about
Fair Trade
products.
FAIRTRADE TRACKER

27. 27
2 376
GAME
PARTICIPANTS
Games educate
people about
differences in
regular supply
chain and Fair
Trade supply
chain components.
Encourages them
to choose
FAIRTRADE
products.
FAIRTRADE TRACKER

28. 28
2 376
GAME
PARTICIPANTS
Games educate
people about
differences in
regular supply
chain and Fair
Trade supply
chain components.
Encourages them
to choose
FAIRTRADE
products.
FAIRTRADE TRACKER

29. 29
MORE PROJECT ACTIVITIES
TRAININGS FOR PUPILS
Presents Fair Trade to
pupils in an interesting and
appealing way.
FAIR TRADE GUIDEBOOK
Provides information about
Fair Trade.
GAME CHANGER‘S
WORKSHOP
Educated youth NGO’s
about Fair Trade campaigns
implementation.

30. 30
ACTIVITIES’ RESULTS
876 PUPILS TRAINED 4 EVENTS, 69
PARTICIPANTS
31 200 COPIES

31. 31
MORE PROJECT ACTIVITIES
FAIR TRADE STAND IN
BAF
Introduced various Fair
Trade certification marks,
examples of the Fair Trade
products.
EVENTS IN SHOPING
CENTRES
Encouraged people to look
for the products with
FAIRTRADE mark.
SCREENING OF
CARTOONS
Aimed to make audience
aware about main principles
of Fair Trade.

32. 32
ACTIVITIES’ RESULTS
15 000 PARTICIPANTS 9 EVENTS, 40 333
PARTICIPANTS
8207 PARTICIPANTS IN
8 EVENTS

33. 33
Project “FAIR TRADE:
awareness raising”
Project is financed
by European Union

34. 34
THANK YOU
For Your Precious Time and Attention.
And now it’s time for Questions!