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Building Your Brand The Integration of Social Media Kami Watson Huyse, APR “ Building Blocks” by Redroom Studios, Flickr
Defining Brand ,[object Object],Definition from  Building Brands
Branding and Public Relations ,[object Object],[object Object],[object Object],[object Object]
Social Media: Why all the hype? ,[object Object],[object Object]
Corporate Control is a Myth ,[object Object],[object Object],[object Object]
Sleeping on the job… ,[object Object]
Changing Face of PR ,[object Object],[object Object],[object Object],[object Object],[object Object],Institute of Public Relations ,  paper ( pdf ) by  John V. Pavlik , Ph.D., chair of the Department of Journalism and Media Studies, Rutgers, N.J.
Social Media and Brand  Defined by… ,[object Object],[object Object],[object Object]
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Off Target ,[object Object],“ We do not work with bloggers currently,” said a company spokeswoman, Amy von Walter, who agreed to speak with this traditional media outlet. “But we have made exceptions,” Ms. von Walter said.  “And we are reviewing the policy and may adjust it.”
Four Stages of Engagement I. Listen IV. Evaluate III. Contribute II. Participate
Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Contribute ,[object Object],[object Object],[object Object],[object Object]
 
Pick a Social Media Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Evaluate ,[object Object],[object Object],[object Object]
Choose a Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benchmarking
JTA Objectives ,[object Object],[object Object],[object Object],[object Object]
www.SeaWorldCoasters.com
 
 
 
JTA Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goodwill Fashionista ,[object Object],[object Object],http://dcgoodwillfashions.blogspot.com
Goodwill Fashionista ,[object Object],[object Object],[object Object],http://dcgoodwillfashions.blogspot.com
 
Resources ,[object Object]
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Building Your Brand With Conversational Media