Hear how OpenStack is delivering more savings and freedom than other cloud software, while disrupting the market. Now, with the upcoming Essex release OpenStack is delivering Horizon and Keystone as well as other enhancements for production environments. As one of the early adopters in the OpenStack Community, Dell has seen significant customer traction and interest in OpenStack-powered cloud solutions. Join us to find out why customers are choosing OpenStack, and what products/services they’re creating with it, including:
Top reasons customers are adopting OpenStack and open source
Types of customers using OpenStack today
How customers are bringing OpenStack into their environments
Workloads they are running on OpenStack
What companies using OpenStack envision in the
future
Benefit from others’ experience, OpenStack use cases, and community lessons learned. www.dell.com/openstack
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
OpenStack Gains Momentum, Customers are Speaking Up
1. Dell Dell™
DCS Classic PowerEdge™ C
Revolutionary
Dell™ Modular
Cloud and Big Data Center
Data Solutions
OpenStack Gains Momentum
Customers are Speaking Up
Kamesh Pemmaraju
Cloud & Big Data Solutions
Revolutionary Cloud and Big Data Solutions
2. In the Cloud
• Top reasons why customers are adopting open source
• Types of customers using OpenStack today
• How customers are bringing OpenStack into their
environments
• 4 Customer case studies
• OpenStack is headed for the mainstream – get involved
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Source: The 451 Group’s Commercial Adoption of Open Source practice
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6. 2011 OpenStack Adoption
Survey
• 73% considering an OpenStack deployment
• The biggest drivers for considering
OpenStack are Cost (47%) and Avoiding
Vendor Lock-In (46%)
• The adoption curve for OpenStack is steep,
with 40% of organizations planning to be
operational within one year
• Organizations with higher levels of
satisfaction with open source systems are
more likely to choose OpenStack over
VMware vSphere as a cloud operating system
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9. How Customers are Bringing OpenStack
into their Environments
• Assess the appropriateness and value of OpenStack
Use Case Discovery for their organization
• Verify the prototype functionality and project
Proof of Concept feasibility for a new OpenStack deployment
• Development-define the requirements and
Process and Team processes for creating a new OpenStack
team
• Deploy their first production-level pilot project
Production Pilot using OpenStack
• Perform a periodic health checks and tune up
Production existing OpenStack deployment
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11. Morphlabs Delivers Enterprise-grade
OpenStack Converged Infrastructure
Company
The company is a recognized leader in converged
infrastructure solutions for the Enterprise. The SSD-powered
mCloud Rack Enterprise Edition is the first OpenStack
powered converged infrastructure solution for Enterprise
deployment
Challenge
Morphlabs’ challenge is to become the most widely deployed
converged infrastructure solution in the world. The
company works with G2000 and Telcos in emerging markets
to make price performant on-premise and hosted private
clouds available for the Enterprise.
Solution
Morphlabs’ mCloud converged infrastructure solutions, built
on SSD-powered PowerEdge C5220 and C2100 servers,
“We want to make sure we are ahead of the game in provide a proven, easy to deploy, and secure cloud.
terms of innovation for the delivery of cloud computing, Enterprises can rapidly deploy on premises, and telcos can
starting with ease of use and powered by performance use mCloud solutions to quickly generate revenue by
delivering modular share-nothing hosted private clouds.
and efficiency. We want to always be at the bleeding
edge in terms of researching new technologies, new Benefits
processing technologies, new storage technologies, • SSD-powered OpenStack Enterprise-grade converged
new networking technologies, and then rapidly cloud infrastructure
recombine them into a solution that brings end users • Open Source building blocks and Hyperscale hardware
the most efficient computing platform.” deliver revolutionary price and performance
• Global deployment and support
• Dramatically reduce cost of IT while accelerating time to
Morphlabs CEO Winston Damarillo market
• Focus on differentiating business, not IT procurement,
integration, optimization and assembly
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12. OpenStack Used to Save Lives
Company
This company offers a cloud-based infrastructure to
pharmas that enables them to host and manage clinical
trials
Challenge
Large license costs for on-premise operating system
and virtualization infrastructure, and labor costs for
management and maintenance. Increasing costs in
public clouds and want to bring workloads back in-
house
Solution
“Deploying OpenStack is a Piloting Dell OpenStack –powered cloud solution and
heavily leverage existing skills with Chef, opensource.
Looking to create highly automated DevOps
competitive advantage for us. It infrastructure.
provides freedom to innovate, Benefits
• Cost-effective open source cloud
reduces costs, and improves •
•
Compatibility with AWS
Automated to reduce labor costs
speed of deployment and • DevOps to ease and speed of deployment and
management
management through massive • Freedom to modify to meet unique needs
automation”
Revolutionary Cloud and Big Data Solutions
13. DreamHost Expands Cloud and Storage
Services with Dell OpenStack Cloud
Challenge
DreamHost was in need of a flexible, open source
cloud platform for their public cloud compute
Solution
DreamHost uses Dell hardware for its core
business—shared hosting, dedicated hosting and
virtual private server hosting—as well as its
emerging businesses.
For its OpenStack cloud, DreamHost is using the
Crowbar barclamp for Nova. The company is
writing its own barclamp for its Ceph storage
solution.
Benefits
“Without Crowbar, we’d be writing • Took advantage of Dell’s OpenStack reference
code, and that costs us money. architecture and deployment framework
Having a viable, open-source • Saved 4-6 months of software development
solution for deploying OpenStack work
and deploying Ceph are very • Leveraged cloud and scale-out servers and
reference architecture
important, very core, to our
• Realized business advantages of leasing with
business.” Dell Financial Services
Bryan Bogensberger, VP Business Strategy,
DreamHost
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Global Solutions
14. Mirantis Speeds and Eases OpenStack
Deployment
Company
With OpenStack engineering expertise, Mirantis helps
service providers, SaaS vendors and enterprises build and
run robust OpenStack cloud infrastructure
Challenge
As cloud computing enters the mainstream, more and
more organizations are turning to Mirantis for help with
OpenStack, including Dell Reference Architecture and
hardware.
Solution
With the Crowbar software framework, the team can
deploy an OpenStack cloud in hours instead of days.
Crowbar also provides an easy, modular way for ongoing
cloud evolution and maintenance
Benefits
• Faster time to cloud
“At Mirantis, we strive to make it extremely easy, yet • Open source freedom and flexibility
safe, for organizations to adopt OpenStack software • Ease of migration and integration
that is uncompromised by proprietary packaging. The • Engineering collaboration
Dell OpenStack –Powered Cloud Solution fits well
with our commitment to the open source vision for
OpenStack.”
Boris Renski, co-founder and executive vice
president at Mirantis
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15. Dell OpenStack-Powered “Dell’s commitment to
OpenStack and their team with
Cloud Solution deep expertise in Data Center
Solutions is the foundation for
a great partnership.”
Ben Cherian, General Manager of
Proven solutions Emerging Technologies, DreamHost
Elastic , vastly scalable and designed Proven components
to handle massive data loads
OpenStack Cloud operating system
• Rely on Dell’s tested, validated, and
innovative designs in infrastructure, Dell-developed Crowbar Software
software, and services Dell PowerEdge C6100 /C6105
• Get what you need to develop, deploy, servers
and deliver your cloud environment
Dell PowerConnect Switches
• Enables you to quickly offer new cloud
services, lower software licensing costs, Reference Architecture
and help mitigate the risks of cloud Deployment Guide
computing
Dell Service and Support
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Dell Cloud
16. Crowbar Software “Dell solved a problem that we had.
And when Dell solved that
Framework problem, our engineers thought,
‘We’re going to use this.”
Ben Cherian, GM of Emerging
Technologies, DreamHost
Proven solutions
A modular, open source framework that Proven components
accelerates multi-node deployments,
simplifies maintenance, and streamlines Opscode Chef Server Capabilities
ongoing updates Download the open source software:
https://github.com/dellcloudedge/cr
• Deploy an OpenStack cloud or Hadoop owbar
cluster in hours instead of days
Active community
• Use or build barclamps to install and http://lists.us.dell.com/mailman/listinf
configure software modules o/crowbar
• Supports a cloud Resources on the Wiki:
operations model https://github.com/dellcloudedge/cr
owbar/wiki
to interact,
modify, and build Rob Hirschfeld’s blog
based on http://robhirschfeld.com/2011/07/26/
changing needs crowbar-source-released/
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Dell Cloud
17. “Dell … was one of the first of
Dell’s Distinctive the hardware vendors to grasp
the fact that cloud is about
Competence provisioning services, not
about the hardware.”
Proven solutions Maxwell Cooter, Cloud Pro
• First OpenStack cloud solution provider Proven components
• Pioneer OpenStack partner (Only Tier 1 Day
1 hardware provider)
– Most history with the OpenStack technology
– Reference architectures that have been
tested longer and fuller than newcomers
• Deep partnership ecosystem
– Many existing partners are OpenStack
partners
– Single point of service and support
• ONLY company providing automated
software to do multi-node OpenStack
provisioning: Crowbar
– Dell developed software
• OpenStack experts work at Dell: Rob
Hirschfeld, Greg Althaus and others
continually investing in the community
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18. Join Us: We Want to Hear from You!
Joseph George Rob Hirschfeld
Expanding the Community Application Deployment
on OpenStack
• Friday April 20, 2012
• 11:30 - 12:10am • Friday April 20, 2012
• Breakout A Bayview Level, • 9:50 - 10:30am
• Hyatt Regency Hotel • Breakout C Bayview Level
• Hyatt Regency Hotel
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19. Dell.com/Openstack
Dell.com/DCSWA
Dell.com/Hadoop
www.Dell.com/cloud
Get
started
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Dell Cloud
20. Experience. Dell DCS custom designs and
delivers IT for world’s largest search engines and
cloud computing providers. Three of the top four
public cloud providers run on Dell infrastructure.
Technology. Dell PowerEdge C servers let you take
advantage of the latest technological advancements
while decreasing energy use, space, and weight.
Why choose Documentation. Dell offers comprehensive
Dell DCS
reference architectures and deployment guides for
cloud deployments and big data applications.
solutions? Speed. The team leverages the award-winning
Dell supply chain to quickly deliver – at scale –
the latest, most efficient, and cost-effective data
center technology.
Scope. Dell DCS offers the total package for
hyperscale environments, including leading-edge
products, knowledgeable consulting services, and
customized support programs.
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21. Get started with Dell today
Dell offers cloud-based services, cloud solutions, and end-to-end
consulting services to help you define and implement the best
solution to meet your needs.
Cloud Computing Workshop
Workshop White board session to discuss underlying cloud
technologies and cloud services
Cloud Roadmap Accelerator
An onsite 35 day engagement using Dell methodology
Assessment
to assess your preparedness for cloud and lay out a
recommended, benefits anchored roadmap
Public, Private, Hybrid Cloud Solutions
Design & Work with you to build private or public cloud
Implement infrastructure and design / implement cloud apps
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22. Dell is #1 in Cloud Servers Worldwide
According to Q3 and Q4 CY11 IDC data
• Dell has more global Density Optimized server unit market share than the next three
competitors combined
Source: IDC server market data provided February, 2012
IDC press release: http://www.idc.com/getdoc.jsp?containerId=prUS23347812
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