Venture Rails Presentation

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PowerPoint created for Consumer Behavior presentation.

Technologie Wirtschaft & Finanzen

Venture Rails Addison Farrell | Ben Peterson | Kaylea McKean | Toni Villella

Why Trains are Better than Planes http://www.youtube.com/watch?v=TQTWGFfhfYE

What is Venture Rails Luxury meets Efficiency Conscientious Consumer ,[object Object]

Slogan “When you travel with Venture, You’re in for the Journey!” ,[object Object],[object Object]

Services & Offerings Atmospherics Maslow’s Hierarchy of Needs ,[object Object]

Promotion 1: Magazine Ad “Businessman sipping a martini and typing on his laptop while traveling through cascading mountain…” Image and Message Placement ,[object Object],Wear-out

Promotion 1: Businessman Ad Perception Associations Need for Power Psychographic Analysis ,[object Object],Approach-Approach

Promotion 2: Spiderman Ad “Aerial shot of speeding train, child is crying and mom can’t relax. All of a sudden, Spiderman comes swooping in the window…” Celebrity and character endorser Reference groups ,[object Object],Influence Source of Persuasion ,[object Object],[object Object],[object Object]

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Venture Rails Presentation

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