1. Project Faction: Marie Garrison | Ashwini Kamath | Cynthia Mancha | Cole Moore
INF 385: Interaction Design
Final Presentation
12/13/12

2. I n t r o d u c t i o n

3. Meet Katy
Katy wishes she could make fitness a routine,
even with her demanding schedule.
Katy is is a busy young
professional. Ideally, Katy
would like to go to the gym,
bike, dance, and go out with
friends - like she used to.
However, work and other
commitments take priority.

4. Trying to get everything done on your own can be
overwhelming. Without a group of friends or workout
partners and with a ton to do, it can be easy to fall
into unhealthy habits.
Reality

5. D e s i g n D e v e l o p m e n t
C o n c e p t G e n e r a t i o n
 Aim
 Challenge(s)
 Project Scope
 Designing an Experience
 Competitive Analysis

6. Design Process
To design an experience that helps people
make better fitness and nutrition choices
through the use of technology and is
accessible on a variety of platforms.
Aim

7.  Most people are unsatisfied with their fitness levels
and nutrition choices
 Busy world: not enough time for fitness or healthy eating
 Lack of motivation
Challenge(s)

8.  Builds/setups your own workout based on time available or calorie
expenditure desired
 Stores a workout plan and food plan
 Helps preplan workouts to ensure that correlation between workout
time and calories that will burnt is as desired
 Indicates if desired workout can or cannot be achieved
 Motivates
 Assists in injury prevention (external links and helpful information)
 Reward system
 Monitors hydration intake
 Monitors sleep amount
 Helps find workout buddies and groups
Scheduler + Tracker + Fitness tips = “Personal” Fitness Friend
Identifying Potential Functions

9. The Experience

10. Competitive Analysis
Review Competitor Features, Functions and Look

11. Competitive Analysis
Where‟s our niche?

12. D e s i g n D e v e l o p m e n t
U s e r R e s e a r c h R o u n d O n e
 Topics for Inquiry
 Informal Interviews (9 participants)
 User Research Analysis
 Results / Insights

13.  Technology Use
 Social Media Engagement
 Fitness Choices and Level of Satisfaction
 Nutrition Choices and Level of Satisfaction
User Research Round One
Topics for Inquiry

14. Affinity Diagram + Analysis
User Research Round One

15. Platform/Devices Target Audience Target Problems Value Proposition
• Smartphone App
• Laptop - website
• People who want
to be fit + use
technology
• Time
• Appearance
• Energy levels
• Weight
• Convenience
• Deliver information
• Social
• Rewards based
• Tracking
• Gamify
Results / Insights
User Research Round One

16. Workout Partners
 Common Interests
 Fitness Level/Goals
 Scheduling
Motivation
 Without friends who encourage fitness,
it’s hard to stay motivated
 Tracking progress is difficult
Convenience
 Finding workout buddies with the
same schedule
 Finding workout groups that meet at
convenient times, in locations nearby
 Remembering workout group times
and locations
User Needs Identified
User Research Round One

17. D e s i g n D e v e l o p m e n t
C o n c e p t D i a g r a m

18. DESIGN CONCEPT: Putting things together
Concept Diagram
Incorporating / Understanding User Needs

19. USER PROFILE
Your Achievements
Group’s Achievements
Your Goals
Group’s Goals
Top of the Week
user123
groupname
Your Top 5 Competitors (1) (2) (3) (4) (5)
Information Portal/
Forum*
*Adding information to the portal = via points
Your Group Information
_Leader
_Member
_Member
_Member
_Member
_Member
Photos
Next Meeting
Information
Matchmaker
Concept Diagram

20. USER PROFILE user123
groupname
Matchmaker Feature
• Location (Zip code: Gym, School/Office/Residence)
• Workout-Partner Preferences (Male, Female, Both)
• Schedule (Doodle Poll)
• Goal Types (Weight Loss, Running, Cardio, etc.)
Concept Diagram

21. D e s i g n D e v e l o p m e n t
U s e r R e s e a r c h R o u n d T w o
 Topics for Inquiry
 Formal Interviews (9 participants)
 Feedback on Concept Diagram
 User Research Analysis
 Results / Insights

22.  Experience and comfort with group
workouts? (friends vs. strangers)
 Experience and comfort with sharing
fitness information? (friends vs. strangers)
 What types of rewards motivate people?
Topics for Inquiry
User Research Round Two

23. 1. In the past to what extent have you worked out with a group?
Extensively
Somewhat
Rarely
2. Did you or did you not know the group?
Friends Only
Strangers Only
Both
(1 no answer)
3. Would you or would you not like your workout group to extend into your social
life
Would
Maybe
Wouldn’t
Experience and comfort with group workouts?
User Research Round Two

24. 1. How would you feel about sharing your fitness goals and progress with a
team?
Yes
Maybe
(1 no answer)
No
2. With a team you know or don‟t know?
Friends Only
Strangers Only
Both
User Research Round Two
Experience and comfort with sharing fitness information?

25. 0 1 2 3 4 5 6 7
Small + Frequent Tangible Rewards
Large + Less Frequent Tangible Rewards
Coupon/Discount rewards
Personal satisfaction
Status/Recognition from your group for…
Status/recognition within a larger…
1. Which of these would motivate you stay fit?
2. Being on a team would or wouldn‟t motivate you to workout?
Would
Wouldn’t
Maybe
User Research Round Two
Motivation to make fitness a part of the daily routine.

26. Same fitness
level
Same fitness
goals
Age Group
Same gender as
me
Convenience
(proximity)
People I know
Coordinate
Timing
Same workout
type
Consistency
(Provides)
Motivation
Age Group
Not too
competitive
Entertainment
Value
Consistency
Interesting
People
Same fitness
goals
Motivated
Age Group
User Research Round Two
List 3 things you (would) consider while searching for people to
work out with?
Same fitness
goals
Same fitness
level

27. Goal = Team + Motivation Builder = Encourage Fitness
User Research Round Two
Summarizing Round Two

28. USER PROFILE
Your Achievements
Group’s Achievements
Your Goals
Group’s Goals
Top of the Week
user123
groupname
Your Top 5 Competitors (1) (2) (3) (4) (5)
Information Portal/
Forum*
*Adding information to the portal = via points
Your Group Information
_Leader
_Member
_Member
_Member
_Member
_Member
Photos
Next Meeting
Information
Matchmaker
User Research Round Two
Concept Diagram: A Quick Reminder

29. USER RESEARCH: INFORMAL ‘USABILITY’ TEST
User Research Round Two
Concept Diagram: Results / Insights
1
2
3
4
5
6

30. Low Fidelity Prototype 1
Concept Generation

31. D e s i g n D e v e l o p m e n t
L o w F i d e l i t y P r o t o t y p e 1

32. Low Fidelity Prototype 1
Pencil Project: Login Page

33. Low Fidelity Prototype 1
Pencil Project: Profile Page

34. Low Fidelity Prototype 1
Pencil Project: Team Page

35. D e s i g n D e v e l o p m e n t
L o w F i d e l i t y P r o t o t y p e 2

36. Low Fidelity Prototype 2
Pencil Project: Login Page

37. Low Fidelity Prototype 2
Pencil Project: Profile Page

38. D e s i g n D e v e l o p m e n t
B r a n d i n g

39. Branding
User Survey: Name Our Product

40. Branding
Color Palette

41. Branding
Icons
* Redrawn from existing template available at http://depositphotos.com/10360336/stock-illustration-Sport-icons.html

42. D e s i g n D e v e l o p m e n t
H i g h F i d e l i t y P r o t o t y p e 1

43. High Fidelity Prototype 1
InVision: Login Page

44. InVision : Profile Page
High Fidelity Prototype 1

45. InVision : Team Page
High Fidelity Prototype 1

46. D e s i g n D e v e l o p m e n t
U s e r R e s e a r c h R o u n d T h r e e
 Usability Test on High Fidelity Prototype 1 (8 Participants)
 Task List
 Results / Insights

47. User Research Round Three
High Fidelity Prototype 1: Task List
Task P1 P2 P3 P4 P5 P6 P7 P8
Join the Site Y Y Y Y Y Y Y Y
Create Account Y Y Y Y Y Y Y Y
Build a Profile Y Y Y Y Y Y Y Y
Join an Existing Faction Y Y Y Y Y Y Y Y
Look at Tough Guys Y Y Y Y Y Y Y Y
Join Amigos Ejercisios Y Y Y Y Y Y Y Y
Find Scheduler Y N Y Y Y Y Y Y
Add a Personal Goal Y Y Y Y Y Y Y Y
Go to Progress Report Y Y N N Y N Y Y
Create Team Challenge Y Y Y Y N Y N N
Challenge Kayla Y Y Y Y N Y Y N
Add Chili Recipe to the Info Portal Y Y Y Y N Y Y N
Look for Photo in the Progress Gallery Y Y N Y Y Y Y Y
Send yourself a text reminder for the
next team workout
Y Y Y Y Y Y Y Y
Check Kayla's goals and give her a
High 5
Y Y Y Y N Y Y N
Delete your account Y Y Y Y Y Y Y Y

48. User Research Round Three
High Fidelity Prototype 1: Login Page
Button not active +
Clarify – “Create New
Account”

49. User Research Round Three
High Fidelity Prototype 1: Profile Page
“Challenge Me”
“Workout
Scheduler”
“Personal
Fitness Goals”
“Faction
Challenge”
Faction Photos
Bulletin Board

50. User Research Round Three
High Fidelity Prototype 1: Team Page
Remove once
user has joined
Los Amigos Ejercisios
Team Page

51. User Research Round Three
High Fidelity Prototype 1: Information Portal Page
Categories unclear –
make more visible/add
icons

52. User Research Round Three
High Fidelity Prototype 1: Faction Mate‟s Page
Looks to
similar to
own profile
Personal
settings. Not
needed here

53. Click Here
D e s i g n D e v e l o p m e n t
H i g h F i d e l i t y P r o t o t y p e 2

54. Click Here
D e s i g n D e v e l o p m e n t
H i g h F i d e l i t y P r o t o t y p e
( M o b i l e )

55. D e s i g n D e v e l o p m e n t
U s e r R e s e a r c h R o u n d F o u r
 Usability Test on High Fidelity Prototype 2 (7 Participants)
 Task List
 Results / Insights

56. User Research Round Four
High Fidelity Prototype 2: Task List
Task P1 P2 P3 P4 P5 P6 P7
Create Account Y Y Y Y Y Y Y
Sign Up Y Y Y Y Y Y Y
Join an Existing Faction Y Y Y Y Y Y Y
Look at Tough Guys Y Y Y Y Y Y Y
Join Amigos Ejercisios Y Y Y Y Y Y Y
Find Scheduler (Hover Task) Y N Y Y Y Y N
Add a Personal Goal Y Y Y Y Y Y Y
Go to Team Challenge on Dashboard Y Y Y Y Y Y Y
Challenge Specific Members Y Y Y Y Y Y Y
Look for Daniel’s Badges Y Y Y Y Y Y Y
Give Daniel a High 5 Y Y Y Y Y Y Y
Challenge Daniel Y Y Y Y Y Y Y
Add Recipe to the Bulletin Board Y Y Y Y Y Y Y
Find Faction Photos Y Y Y Y Y Y Y
Send yourself a text reminder for the next
team workout
Y Y Y Y Y Y Y
Delete Account (Hover Task) Y Y Y Y Y Y Y

57. User Research Round Four
High Fidelity Prototype 2: Profile Page
This how you access the
workout calendar.
Check spelling.
Seems like
danger!
Team related –
should be on
that page too
Team related –
should be on
that page too

58. User Research Round Four
High Fidelity Prototype 2: Team Page
Add team related
aspects:
photos, challeng
e, etc.
Isn’t location
important?

59. User Research Round Four
High Fidelity Prototype 2: Challenge Your Faction Page

60. Use Research Round Four
Considerations / Takeaway: Profile Page

61. Use Research Round Four
Considerations / Takeaway: Team Page
Team Information Linked to Team Challenge Page

62. User Research Round Four
Considerations / Takeaway: Challenge Your Faction Page

63. D e s i g n D e v e l o p m e n t
F u t u r e W o r k
 List of things we would have liked to include
 Prospects for future expansion

64.  Rewards/ affiliated market connections
 Join multiple factions
 Extra-team competition
 Push notifications
Future Work
Expansion / Future Development

65. C o n c l u s i o n

66. Creates Profile, Joins Faction
Now, Katy can:
 Meet people with similar fitness
goals.
 Stay motivated by keeping track
of fitness goals and faction mates.
 Not spend nights at home eating
pizza.
 Can schedule „fitness time‟ into
her routine.
Over to Katy

67. Katy: Fitness First!

68. Ashwini A. Kamath
kamath.ash@utexas.edu
www.ashwinikamath.com