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Rap/Hip-Hop Magazine Analysis

          By Kamar Ali
Introduction
 In this presentation I will be looking into the conventions of
  existing rap magazine and I will be using this research to note
  down all the main conventions.
 I am doing this because I am making a magazine based on this
  genre and I feel I need to make sure that my magazine can be
  recognised as a rap/hip-hop magazine and maintain a
  professional look.
 I will then either use or challenge these conventions within
  my finished magazine
Front Covers:
The magazine title is large
and across the top of the
page.
Main article title, larger text
than the rest of the articles

Some of the other articles
within the magazine are
stated around the side.

Some company logos are
also located around the
magazine front cover,
including advertisements,
barcodes, web addresses
and twitter details.
The main image on the front
cover is of one person and is
a half body shot; as you can
see all the focus on the front
cover is of this artist
The logo of the
magazine is once
again locate at the
top of the page and      Information on
is large compared to     other articles
the rest of the text     within the
on the page              magazine

The main article within the    Once again a
magazine is in large text      barcode is
down the side, as you can      located at the
see it is the a similar size   bottom of the
to the magazine title.         front cover.

Once again the main image on
the front cover is a large picture
of some artists; alike other front
covers it is a mid body shot of the
artists; and as you can see all the
focus of the front cover is on the
artists. The background is simple
making the artists stand out a lot
more.
Here are the various
The main magazine
                          labels on the
title is located at the
                          magazine this
top of the page in
                          includes a barcode
large text.
                          and a ‘the upgrade’
The main magazine         symbol.
article is made to
                          Once again there is
stand out, but in this
                          a body shot of an
case the text is
                          artist on the front
smaller compared
                          cover, and as you
to the text in the
                          can see this has
magazine title.
                          been done to make
Various side articles     all the focus of the
are spread around         front cover on this
the page, ranging in      particular artist as it
text size but all         links to the main
smaller than the          article
main article, plus
these articles don’t
stand out as much
as the main article.
The main magazine
name is here, as you
can see in this
particular case it is
the largest text on
the page

Here is the man       Here is the main
article title, as     image within the
you can see it        magazine front
is small, but it is   cover, as you can
the only text on      see it stands out
the page, plus it     due to it being one
is placed in          of the only things on
such a place          the cover; once
within the            again it is an image
image which           of one artist and it is
makes it stand        a half body shot.
out

Here is the bar code and a symbol for a
radio station, as you can see these are
located at the bottom of the page.
What I have learnt from the front
     covers:
The main points I have gathered from existing front covers are:
• The focus of most front covers in rap/hip-hop magazines are the artist on the
front, which will also be related to the main article on the front cover
• The main article title of the magazine is usually on the front cover and it is
either the largest text on the page or the second larges; the main article title
needs to stand out along with the main picture on the front cover
• Most magazines have the names and titles of other article within somewhere
on the front cover, these may be some important articles; but the magazine front
cover will always focus on the main article and the artist related to this article
• A bar code is always located somewhere near the bottom of the front cover
• The main magazine title is always at the top of the front cover and is always
the largest text on the front cover
• The shots of artists on front covers are always mid-body shots and this seems
to be a tradition on most rap magazine front covers; this also allows the
attention to be focused on the artist on the cover.
Contents Pages:
The main bulk of text which is the
contents is located to the right of the
page, the text contains page
numbers so the reader knows which
pages each articles are located on
and it contains some information
regarding each article. In the case
of this specific magazine the
contents page is refer to as
‘features’

The article related to       A upper body shot of
the image is                 another artist on the
highlighted, with the        contents page, this
article name at the top      shot takes the focus
right of the page, and       from the text and onto
the page number and          the artist related to the
info on the article at the   article. This is related
bottom left of the page      to the article
                             highlighted by the text
                             at the bottom left, but
The date is located          this wont be the main
at the top of the            article due to it not
page so people               being on the front
know when this               cover.
issue was released
Here is the contents section, once
again it is located at the right side of
the page, and this time it is labelled
‘contents’. Each section of the
contents text features page
numbers and article names for each
article within the magazine.

Here is the main image on the
contents page, as you can see it is
a mid body shot of the artist but this
time round there is no article
highlighted with this image, but it will
be related to one of the articles
within the magazine.
This image has been taken in such
a way to catch the readers attention
before they start reading through
the contents section of the
magazine.

Here these is a logo located at the
bottom right of the contents page,
this logo will be the magazine logo.
Once again the main bulk of text is
located on the right side of the page
and the text contains page
numbers, article titles and a small
bit of information of each article
indicated on the contents page.

There is a main image on the
contents page of one of the artists
relating to the article located on the
bottom left. This is a mid body shot
of the artist and this image grabs all
the focus of the contents page.

Here there is the main article
information which also links to the
image on the contents page, as you
can see the text is larger compared
to the rest of the information on the
page.
Below this there is a artist briefing
section which gives the reader an
idea on the background of the artist
and what they do.
The main bulk of text is once again
located on the right side of the
contents page, as you can see this
text contains page numbers and
article titles.

Here is the text   This is the main image on
relating to the    the contents page, in this
main image on      particular case it is a full
the contents       body shot of the artist but
page, as you       they are crouched over.
can see it has     As you can see this image
an article title   has been placed in such a
and a small        way were it draws the
synopsis           attention on the contents
indicating what    page.
the reader can
expect from this   Here there is a date, a
article in         company logo and some
particular.        other information located
                   on the bottom of the page
What I have learnt from the contents
     pages:
The main points I have gathered from existing contents pages are:
• The main bulk of text on the contents page is usually located on the right side
of the page, the text will include article titles, page numbers and in some cases
a brief synopsis on what the article is about
• Before the main bulk of text on top there will also be a header which will state
that this is a contents page
• Towards the left of the page there is always a large image of another artist
(usually different to the one on the front cover) and this image is associated with
one of the articles and in some cases this article is stated.
• Once again the image is a mid-body shot of an artist and this image is usually
the centre of attention on the contents page.
Double page spreads:
Here is the article title across the top of   Here is the main bulk of text and this is
the page, it is the largest text on the       the article, it has columns and in this case
page, also there is a small introductory      it is three, there is also the artists logo
paragraph underneath the main title           located near the bottom of the page

                                                                                             This is the
                                                                                             main image
                                                                                             which assists
                                                                                             the article on
                                                                                             the page, as
                                                                                             you can see it
                                                                                             is a mid body
                                                                                             shot of the
                                                                                             artist and is
                                                                                             one of the
                                                                                             largest
                                                                                             features on
                                                                                             the page,
                                                                                             meaning that
                                                                                             it stands out
                                                                                             against the
                                                                                             text on the
                                                                                             page.
The main image supporting the article is located on the left page, alone with nothing but
the article title, the image is of the artist the article relates to; this is a mid body shot of
the artist and it has been portrayed in such a way that it draws the attention of the
reader.
                                                                                                   Here there is a
                                                                                                   quote from the
                                                                                                   article that the
                                                                                                   writer felt was
                                                                                                   important and
                                                                                                   wanted it to stand
                                                                                                   out from the rest of
                                                                                                   the article.
                                                                                                   Next to this there is
                                                                                                   another image, not
                                                                                                   as large or clear as
                                                                                                   the main image as
                                                                                                   it has been made
                                                                                                   smaller and
                                                                                                   darkened out to
                                                                                                   make the quote
                                                                                                   and main image
                                                                                                   stand out more.



The main article title is on the opposite        This is the main bulk of text on the page, this is the article
page to the text and it appears with the         and as you can see it is the smallest text on the page, their
picture; to the right of the title there is a    are two columns and the text is colour coded and by looking
brief introduction to the article                at I feel that it may be an interview
This is the main                                  Here is the main title of the article, as you can see it is at
article image, as                                 the top of the page and the first word ‘USA’ is in larger text
you can see it is a                               compared to the rest of the text on this page
full body shot of
the artist and the
image has been
portrayed in such a
way that it catches
the readers
attention. This is
achieved by using
bland colours on
the rest of the
page and using
sharper colours
within the image.




This is the main bulk of text and this is the article section of the page, as you can see the image takes up
most of the page. Before the article starts there is a brief introduction about the article. The article features
three columns and each of them contain small text so that they could get as much information into the
article as possible while also making it easily readable.
What I have learnt from the double
     page spreads:
The main points I have gathered from existing double page spreads are:
• The main image which supports the article is always bigger and presented in
such a way in which it draws the attention of the reader
• Their is always a title present and mostly somewhere near the top of the article
but there is proof that existing professional magazines have challenges this
convention
• Before the main article there is always a brief introduction to what the article is
about and what is in store
• The main bulk of text located within the double page spread is always in
columns as this maintains a neat professional look within the article
Conclusion:
In conclusion if I follow the main conventions of each section of the magazine
and use them or challenge them I know that I will be able to create a music
based magazine which looks and feels professional.
At the end of each section I did a ‘what I learned’ section and in these sections I
noted the key features; I will be using these sections as a guideline for myself
while creating my magazine as each of these sections note the main
conventions of rap magazines which I will need to achieve a professional and
successful final product.




Thank you for watching and I hope this presentation has given you a good idea
about the conventions of rap/hip-hop magazines in particular.

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Conventions of rap magazines

  • 2. Introduction  In this presentation I will be looking into the conventions of existing rap magazine and I will be using this research to note down all the main conventions.  I am doing this because I am making a magazine based on this genre and I feel I need to make sure that my magazine can be recognised as a rap/hip-hop magazine and maintain a professional look.  I will then either use or challenge these conventions within my finished magazine
  • 4. The magazine title is large and across the top of the page. Main article title, larger text than the rest of the articles Some of the other articles within the magazine are stated around the side. Some company logos are also located around the magazine front cover, including advertisements, barcodes, web addresses and twitter details. The main image on the front cover is of one person and is a half body shot; as you can see all the focus on the front cover is of this artist
  • 5. The logo of the magazine is once again locate at the top of the page and Information on is large compared to other articles the rest of the text within the on the page magazine The main article within the Once again a magazine is in large text barcode is down the side, as you can located at the see it is the a similar size bottom of the to the magazine title. front cover. Once again the main image on the front cover is a large picture of some artists; alike other front covers it is a mid body shot of the artists; and as you can see all the focus of the front cover is on the artists. The background is simple making the artists stand out a lot more.
  • 6. Here are the various The main magazine labels on the title is located at the magazine this top of the page in includes a barcode large text. and a ‘the upgrade’ The main magazine symbol. article is made to Once again there is stand out, but in this a body shot of an case the text is artist on the front smaller compared cover, and as you to the text in the can see this has magazine title. been done to make Various side articles all the focus of the are spread around front cover on this the page, ranging in particular artist as it text size but all links to the main smaller than the article main article, plus these articles don’t stand out as much as the main article.
  • 7. The main magazine name is here, as you can see in this particular case it is the largest text on the page Here is the man Here is the main article title, as image within the you can see it magazine front is small, but it is cover, as you can the only text on see it stands out the page, plus it due to it being one is placed in of the only things on such a place the cover; once within the again it is an image image which of one artist and it is makes it stand a half body shot. out Here is the bar code and a symbol for a radio station, as you can see these are located at the bottom of the page.
  • 8. What I have learnt from the front covers: The main points I have gathered from existing front covers are: • The focus of most front covers in rap/hip-hop magazines are the artist on the front, which will also be related to the main article on the front cover • The main article title of the magazine is usually on the front cover and it is either the largest text on the page or the second larges; the main article title needs to stand out along with the main picture on the front cover • Most magazines have the names and titles of other article within somewhere on the front cover, these may be some important articles; but the magazine front cover will always focus on the main article and the artist related to this article • A bar code is always located somewhere near the bottom of the front cover • The main magazine title is always at the top of the front cover and is always the largest text on the front cover • The shots of artists on front covers are always mid-body shots and this seems to be a tradition on most rap magazine front covers; this also allows the attention to be focused on the artist on the cover.
  • 10. The main bulk of text which is the contents is located to the right of the page, the text contains page numbers so the reader knows which pages each articles are located on and it contains some information regarding each article. In the case of this specific magazine the contents page is refer to as ‘features’ The article related to A upper body shot of the image is another artist on the highlighted, with the contents page, this article name at the top shot takes the focus right of the page, and from the text and onto the page number and the artist related to the info on the article at the article. This is related bottom left of the page to the article highlighted by the text at the bottom left, but The date is located this wont be the main at the top of the article due to it not page so people being on the front know when this cover. issue was released
  • 11. Here is the contents section, once again it is located at the right side of the page, and this time it is labelled ‘contents’. Each section of the contents text features page numbers and article names for each article within the magazine. Here is the main image on the contents page, as you can see it is a mid body shot of the artist but this time round there is no article highlighted with this image, but it will be related to one of the articles within the magazine. This image has been taken in such a way to catch the readers attention before they start reading through the contents section of the magazine. Here these is a logo located at the bottom right of the contents page, this logo will be the magazine logo.
  • 12. Once again the main bulk of text is located on the right side of the page and the text contains page numbers, article titles and a small bit of information of each article indicated on the contents page. There is a main image on the contents page of one of the artists relating to the article located on the bottom left. This is a mid body shot of the artist and this image grabs all the focus of the contents page. Here there is the main article information which also links to the image on the contents page, as you can see the text is larger compared to the rest of the information on the page. Below this there is a artist briefing section which gives the reader an idea on the background of the artist and what they do.
  • 13. The main bulk of text is once again located on the right side of the contents page, as you can see this text contains page numbers and article titles. Here is the text This is the main image on relating to the the contents page, in this main image on particular case it is a full the contents body shot of the artist but page, as you they are crouched over. can see it has As you can see this image an article title has been placed in such a and a small way were it draws the synopsis attention on the contents indicating what page. the reader can expect from this Here there is a date, a article in company logo and some particular. other information located on the bottom of the page
  • 14. What I have learnt from the contents pages: The main points I have gathered from existing contents pages are: • The main bulk of text on the contents page is usually located on the right side of the page, the text will include article titles, page numbers and in some cases a brief synopsis on what the article is about • Before the main bulk of text on top there will also be a header which will state that this is a contents page • Towards the left of the page there is always a large image of another artist (usually different to the one on the front cover) and this image is associated with one of the articles and in some cases this article is stated. • Once again the image is a mid-body shot of an artist and this image is usually the centre of attention on the contents page.
  • 16. Here is the article title across the top of Here is the main bulk of text and this is the page, it is the largest text on the the article, it has columns and in this case page, also there is a small introductory it is three, there is also the artists logo paragraph underneath the main title located near the bottom of the page This is the main image which assists the article on the page, as you can see it is a mid body shot of the artist and is one of the largest features on the page, meaning that it stands out against the text on the page.
  • 17. The main image supporting the article is located on the left page, alone with nothing but the article title, the image is of the artist the article relates to; this is a mid body shot of the artist and it has been portrayed in such a way that it draws the attention of the reader. Here there is a quote from the article that the writer felt was important and wanted it to stand out from the rest of the article. Next to this there is another image, not as large or clear as the main image as it has been made smaller and darkened out to make the quote and main image stand out more. The main article title is on the opposite This is the main bulk of text on the page, this is the article page to the text and it appears with the and as you can see it is the smallest text on the page, their picture; to the right of the title there is a are two columns and the text is colour coded and by looking brief introduction to the article at I feel that it may be an interview
  • 18. This is the main Here is the main title of the article, as you can see it is at article image, as the top of the page and the first word ‘USA’ is in larger text you can see it is a compared to the rest of the text on this page full body shot of the artist and the image has been portrayed in such a way that it catches the readers attention. This is achieved by using bland colours on the rest of the page and using sharper colours within the image. This is the main bulk of text and this is the article section of the page, as you can see the image takes up most of the page. Before the article starts there is a brief introduction about the article. The article features three columns and each of them contain small text so that they could get as much information into the article as possible while also making it easily readable.
  • 19. What I have learnt from the double page spreads: The main points I have gathered from existing double page spreads are: • The main image which supports the article is always bigger and presented in such a way in which it draws the attention of the reader • Their is always a title present and mostly somewhere near the top of the article but there is proof that existing professional magazines have challenges this convention • Before the main article there is always a brief introduction to what the article is about and what is in store • The main bulk of text located within the double page spread is always in columns as this maintains a neat professional look within the article
  • 20. Conclusion: In conclusion if I follow the main conventions of each section of the magazine and use them or challenge them I know that I will be able to create a music based magazine which looks and feels professional. At the end of each section I did a ‘what I learned’ section and in these sections I noted the key features; I will be using these sections as a guideline for myself while creating my magazine as each of these sections note the main conventions of rap magazines which I will need to achieve a professional and successful final product. Thank you for watching and I hope this presentation has given you a good idea about the conventions of rap/hip-hop magazines in particular.