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Welcome to the world
of Personal Brand
Equity
What should we talk about
during this session??
How to use facebook,
twitter, linkedIN etc??
Let’s start off with a
quick survey
So do you
think
you’re
famous??
What do these have in
common??
They are all
trademarks of Nike,
McDonalds and
Apple
So, What is a
Brand??
A Brand is a tool in
the business world
that is used to
describe a product..
When you see these
brands you
associate a set of
expectations with
them
For Example..
Nike: High Quality
Sports Wear
McDonalds: Fast
Service, Good Food
Apple: Cutting Edge
Technology
In this session you
will learn how to
create a Brand for
yourself!
Think about the
following people
who have branded
themselves..
Branding yourself
helps you define
what/who you are
all about.
Its not about getting
someone to choose
you over your
competitor
Its about them
seeing you as the
ONLY person for the
job.
So lets design a plan
to make you
famous…
So, How do you go
about branding
yourself??
Here’s an 8 step
process..
Step 1. Self Reflection.
(This will help you figure out
where you need to improve)
2.List down your achievements-
• Leadership opportunities
• Internships
• Volunteer Experiences
• Civic Involvement
• Academic achievements
Etc.
(Give yourself credit, If you think you’ve done
achieved something, list it down)
2. List down areas in which you
are lacking experience…..
4. What makes you as a product
unique?
• What is your best asset??
• What are you noteworthy for??
• What do you contribute that you are most
proud of??
(This will help you figure out the kind of edge
you have other the others)
5. Prepare a mission statement for
yourself
For Example:
“My personal career mission is to become a world class
aeronautical engineer in the commercial aviation inductry”
“My personal career mission is to gain experience in the
public accounting field toward earning my CPA
designation”
(With a mission, you will have direction for where
you want your brand to go)
6. Prepare a vision statement for
yourself
The vision statement mentions HOW you plan to
achieve your mission .
(With a mission, you will have direction for where
you want your brand to go)
7. Make yourself an
attractive product.
8. Create your Dream
Resume!!
Branding DOs and
DONTs
AIESEC Logo
AIESEC Descriptor
The AIESEC numbers (Jan ‘09)
• Over 35,000 members
• Founded in 1948
• Present in 1,700 universities
• 470 conferences
• 5,500 exchanges
• 4,000 partners
• 7,700 leadership opportunities
• 800,000 Alumni
• Present in 107 countries
• 6 growth networks
• 800 local committees
100% delivery
Using standardized
communication tools
Videos and Pictures on
Facebook/FlickR/Youtube
Make sure that your sales
pitch during recruitment is
fully brand aligned.
Do not drink/smoke while wearing an
AIESEC T-shirt
Never act desperate or pushy while
marketing AIESEC
Do not be unprofessional during external
forums/corporate events
Always screen blogs by your
members/EPs/Trainees
Do make sure that your LCs brand is
strong within the AIESEC Network
Always balance friends and AIESEC
Global and Local Partners

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3. Importance Of Social Media