1. Advertising and its types
By
K.AKSHAYA
M.Sc electronic media (5 years intergrated)
2ND SEMESTER
Anna university
Chennai-600025

2. advertising
 Advertising is a form of marketing communication used to
persuade an audience to take or continue some action,
usually with respect to a commercial offering, or political or
ideological support.

3. Different types of advertising
 Print advertising
 Outdoor adverting
 Broadcast advertising
 Covert advertising
 Surrogate advertising
 Public service advertising
 Celebrity advertising

4. Print advertising
 If an advertisement is printed on paper, be it newspapers,
magazines, newsletters, booklets, flyers, direct mail, or
anything else that would be considered a portable printed
medium, then it comes under the banner of print advertising.

5. Outdoor advertising
 Any advertising done outdoors that publicizes your
business's products and services. Types of outdoor
advertising include billboards, bus benches, interiors
and exteriors of buses, taxis and business vehicles, and
signage posted on the exterior of your own brick-and-
mortar location.

6. Broadcast advertising
 The term broadcast advertising applies to commercials aired
on either television or radio, which are typical called spots.
It's also known as on-air advertising, and it's the primary
revenue generator for commercial television and radio
stations. This is all considered to be above-the-line
advertising.

7. Covert advertising
 Many films and other media use covert advertising because
advertisers pay for the inclusion of their product within a film.
Examples of some covert advertising include the use of
Cadillac cars in the film "The Matrix Reloaded," and
Converse shoes in the film "I, Robot." Viewers may not
always directly notice the product being advertised, but the
item is often covertly placed so that the consumer will
indirectly notice it.

8. Surrogate advertising
 Surrogate advertising is a form of advertising which is used
to promote banned products, like cigarettes and alcohol, in
the disguise of another product. This type of advertising uses
a product of a fairly close category, as: club soda, mineral
water in case of alcohol, or products of a completely different
category .

9. Public service advertising
 Unlike traditional commercials, Public Service
Advertisements (PSA) are primarily designed to inform and
educate rather than sell a product or service. The goal of a
PSA is not to make a big sale, but rather to change public
opinion and raise awareness for a problem. However,
sometimes money is solicited, although usually not for profit.

10. Celebrity advertising
 using a famous person's image to sell products or services by focusing
on the person's money,popularity, or fame to promote the products or
services. If the famous person agrees to allow his or her image to be
used, it is termed a celebrity endorsement. If the famous person's
image is used without his or her permission, the products are termed
"bootleg" or "knock-offs." The promotion might be
through formal advertisements in the media, or it might occur through
the famous person displaying the products by using them or wearing

11. Thank you !!!!!