2. What is E-cycle?
E-cycle is a service that
facilitates collection of e-waste
from individuals and takes it to a
responsible recycler.
Recycler
3. What is e-waste?
“ E-Waste: The Fastest
Growing Waste in the
Industrialized World!
The TIME Magazine, 2011
4. What is e-waste?
“ E-Waste: The Fastest
Growing Waste in the
- Have you ever thought that what happens to your
old electronics when you throw them or sell them?
Industrialized World!
- Where does it go?
The TIME Magazine, 2011
5. What is e-waste?
Laptops iPods Chargers
Mobile Phones Headphones TV sets
6. What is e-waste?
These are some most common
electronic items which ultimately
ends up as E-Waste.
Laptops iPods Chargers
Mobile Phones Headphones TV sets
7. Where does the e-waste go to?
Nearly 75% of old electronics are
dumped in storage because of the
uncertainty of how to manage these
materials.
Source: www.nrdc.com
8. User types
Owners Owners of old or unused electronic products.
9. User types
Owners Owners of old or unused electronic products.
Scrap dealers Scrap dealers who collect scrap locally.
10. User types
Owners Owners of old or unused electronic products.
Scrap dealers Scrap dealers who collect scrap locally.
Collection agencies Collection agencies to whom e-waste will be sent to by the scrap dealers or
individuals.
11. User types
Owners Owners of old or unused electronic products.
Scrap dealers Scrap dealers who collect scrap locally.
Collection agencies Collection agencies to whom e-waste will be sent to by the scrap dealers or
individuals.
Recylers Recyclers who recycle and reuse the recieved e-waste.
12. Owner - Generous Rahul
There is a lot of stuff lying at home, no it's not waste.
- Buys new products when something "cooler" is launched in the market.
- Bothered by the space occupied by unused and old electronic products and
hence he would throw it in the bin if he can't find someone to give it to.
Rahul
26, Bangalore
- Would love to give away old electronics to those who need it and is
constantly pro-actively looking to give.
13. Owner - Stingy Sapna
I am very emotionally attached to my things I will not give them
away at any cost.
- Extremely emotional about what she possesses and keeps products with
her for years together.
- Money, rewards, incentives nothing will make her want to donate/sell.
Rahul - Looks for discounts or rewards while buying new products.
26, Bangalore - Never looks to find out a way of appropriately disposing off e-waste.
- Aware of the consequences of e-waste but does not want to do anything
Sapna about it at present.
32, Bangalore
14. Collection agency - GreenPsycle
We find it very difficult to reach to the consumers who want to dispose off their e-waste and also awareness
amongst the consumers is a huge challenge.
- GreenPsycle is a collection agency that operates predominantly in South Bangalore. They collect e-waste
from individuals and segregate them before sending it to the recyclers.
- They set up collection receptacles in multi-storied apartments where people can drop off their e-waste.
These receptacles are emptied every fortnight.
- Awareness about their receptacles spreads by word-of-mouth. Sometimes they conduct collection
drives in public places such as malls and parks.
15. Collection agency - GreenPsycle
- They find that consumers are not completely sure about their authenticity and are hence hesitant to
give away larger electronic wastes. Batteries constitute majority of the collection.
- Maintaing the infrastructure and logistics poses a serious challenge.
The collection receptacles needs to be guarded by a watchman to safeguard against theft. Collecting and
transporting the waste is expensive and there is no significant monetary gain in collecting items such as
batteries and wires.
16. What the expert says
- Awareness among corporates is high but something really needs to be done at the individual level.
Corporates just want to get the junk away, they don’t look for incentives.
They have issues related to data-cleaning from storage devices.
- It’s largely an unorganised market. A lot of smaller vendors are involved and they have a lack of basic knowledge.
Dirty down-the-line with locals engaging in the business of recycling or more precisely re-selling the waste.
- People are not aware of the health hazards of the e waste.
- Once it reaches the recyclers segregation of the metal does not happen completely. A lot of the waste goes unaccounted
for, no one knows its end life.
- A more efficient way of waste collection is required.
- Refurbishers use the extracted metals from the recyclers and make useful products of high value.
17. The e-waste actors
Producer / Manufacturer: Cater to global requirements and market
Consumers: Aware, not capable or not aware
Dealer: Willing, overburdened
Collection centre: Available, inaccessible to the consumers.
Recycler: Are they regulated / standardized?
Refurbishers and Dismantlers: Show me the waste !!
18. Loopholes in the existing system
- Processing dominated by unmonitored Informal Sector.
- Uninformed consumers - "What is e-waste? Why should I worry?"
- Multiple Stakeholders - producers, consumers, refurbishers, dealers, recycler,
dismantlers, collection centre.
- Insufficient (but increasing) Government Focus.
- Almost non-existent culture of consumers recycling their waste.
19. Initial concept
A web portal through which consumers can send in their e-waste to responsible collection agencies.
In turn consumers get rewarded for the products they send in.
20. Scenario of usage - Individuals
Sends
old phone via E-cycle To
Buys
Individual new phone
Collection Agency
21. Initial concept
- Customer lands on portal (E-cycle) and registers
- Selects products from a list
- Selects the collection agency he wishes to give them to.
- Selects reward coupons in exchange for e-waste.
- Collection agent goes to customer's house to pickup e-waste
- Inspector at facility approves the items and then the customer can redeem his reward coupons.
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31. User test results
'Mode of shipping' very confusing. Why does it matter to me which
agency I send it to? I just want to get rid of the waste, help me do that.
32. User test results
'Mode of shipping' very confusing. Why does it matter to me which
agency I send it to? I just want to get rid of the waste, help me do that.
Did away with allowing the user to select Collection Agencies.
E-Cycle can act as one central Collection Agency and have the authority to decide which
collection agency to send the recieved e-waste to.
33. Analysis of initial concept
What are its advantages? - Can be accessed at anytime and from anywhere.
34. Analysis of initial concept
What are its advantages? - Can be accessed at anytime and from anywhere.
- Consumer gets information on the entire flow.
Start End
35. Analysis of initial concept
What are its - Persuasion?
disadvantages?
What's in it
for me?
36. Analysis of initial concept
What are its - Persuasion?
disadvantages?
- High investment in manpower and logistics
- Network of collection agencies
- Inspection personnel
- Logistics involved in collecting and shipping.
- Monitoring 'Reward coupons'
37. Analysis of initial concept
What are its - Persuasion?
disadvantages?
- High investment in manpower and logistics
- Network of collection agencies
- Inspection personnel
- Logistics involved in collecting and shipping.
- Monitoring 'Reward coupons'
- Large network of communication
to be maintained.
41. A related business model
Indian government is providing loans on solar
water heaters at an interest rate of around 1%
p.a. Apart from the power distribution
institutions like KPTCL is providing a discount
upto Rs 40/- per month on your electricity bill if
you have solar water heater installed.
Source: http://www.mohanbn.com
42. From our research findings . . .
Two types of consumers
The aware guy The not-aware guy
Net savvy, not-net savvy Net savvy, not net savvy
E-waste?
I want to recycle my
old phone What’s that?
43. From our research findings . . .
Two types of consumers
The aware guy The not-aware guy
Net savvy, not-net savvy Net savvy, not net savvy
So what we need are awareness campaigns
44. From our research findings . . .
Two types of consumers
The aware guy The not-aware guy
Aware, but no
access to e-waste
recyling facilities
45. From our research findings . . .
Two types of consumers
The aware guy The not-aware guy
Aware, but no
access to e-waste
recyling facilities
Web presence to have a wider reach. Web portal.
46. From our research findings . . .
E-waste collection agencies and recyclers
Has a limited reach due to consumers' lack
of awareness and lack of information
available .
47. From our research findings . . .
E-waste collection agencies and recyclers
Has a limited reach due to consumers' lack
of awareness and lack of information
available .
A service that bridges this gap.
48. From our research findings . . .
A large number of people in the city rely on services like
BangaloreOne for their payment of utility bills and booking
tickets.
For these customers BangaloreOne provides an effective
channel to contribute towards efficient e-waste
management.
49. System overview
Awareness campaigns
Higher participation of the consumer.
Motivating the consumer
Encourage the consumer to facilitate the process of reuse, treatment and recovery
through adequate collection and recycling infrastructure.
Facilitating collection
Easier process for consumers to give away their e-waste from their homes.
50. E - cycle
Give E-waste, get rewarded
www.e-cycle.com
System diagram
An overview of the system and its flow, explaining the course of
E - waste from consumer to recycler the model works on Public Private Partnership model (PPP)
Off
%
Customer sends request to E -cycle E- cycle comes to E - cycle gives customer a Products are taken
through bangaloreOne or collect E -waste discount on his BESCOM for recycling to a
www.e-cycle.com electricity bill recycler
1 2 3 4
E - cycle takes the
1 waste to BBMP waste
segregation facility
Request goes to E- cycle sends a trained Agent inspects the
BBMP + E - cycle (vendor) collection agent at articles and issues a
customers house discount accordingly From here the waste
2 goes to the
authorised recycler
Back end process
51. Revised portal design
- Customer lands on portal (E-cycle)
- Registers with E-cycle
- Selects items he wishes to give away
- Selects convenient date for pickup
- Requests for a free door pickup
- E-cycle goes to the customers house,
collects the items on the specified date and
suitably rewards him.
60. Awareness campaigns
Two media
- Print
Posters, installations, information leaflets in public places
- Web
Videos, interactive games on the e-cycle portal, other wesbites, social networking sites
to name a few
61. “ Us can create “ But this created
billions of these ” billions of us ”
Act on Save it
} www.e-cycle.com
Give E-waste, get rewarded }
62. “ This erased distances “ Forever we created
amongst us forever ” distance from it ”
Act on Save it
} www.e-cycle.com
Give E-waste, get rewarded }
63. “ For years it secures “ Us were secured by
moments for us ” it for centuries ”
Act on Save it
} www.e-cycle.com
Give E-waste, get rewarded }
64. 2 .5 feet 2 .5 feet
1 feet
6.2 feet 6.2 feet
“ Us can create “ But this created
billions of these ” billions of us ”
Act on Save it
} www.e-cycle.com
Give E-waste, get rewarded }
65. Starting point
Revenue flow The recycler
The recycler relies on the collection
*Subjected to change vendors for the raw material to produce
products out of E -waste or for reselling Money flow
them to component maker, gives a defined
amount to vendor as raw material cost
$
The providers Money/Volume The Vendor
The generators of E- waste - Provides the raw material to
households, BBMP rewards them Volume of e waste decides the net recycler his share of profit comes
with discount deals on electricity bill profit generated by various players from there
with the E waste they provide in the system, a supply chain of
various e waste providers
BBMP The ADMIN
Its money comes from the amount of
Money flow
E - waste it provides to the the vendor and
infrastructure for waste segregation, it
identifies the high potential areas from
where it can get E-waste,taps the local
scrap dealers for bulk making them part of
Shows raw material inflow the system
