Samples of marketing campaigns/creative for K. Kralovic. Two of two presentations.

1. Portfolio Samples: Kathy Kralovic (second of two presentations) kakonpwick@aol.com (614) 420-1689

2. New entertainment web site and accompanying single copy publication launch campaign. Shown here are banner ads, outdoor boards, and print ads

3. B2B web site, monthly magazine and daily e-lert launch. Banner ads, push-HTML emails, print ads and direct mail. Audience: C-level executives

4. B2B women’s event that was an expense was redesigned and monetized – via the addition of sponsorship benefits/levels, increased advertising incentives, and a change in venue. Program has sold out for the last five years since the change in strategy. Shown here are banner ads, program, nomination forms, sponsor-created ads and print ads to drive both nominations and attendance

5. Push HTML-emails, direct mail, Post-it newspaper ads and TV commercials designed to drive cleaning services of four different service lines Click above to view TV commercials. Commercials extended current campaign into services never before advertised, such as hardwood cleaning, tile and grout cleaning, and color seal tile service. Same-day-service, an important part of the value proposition was also advertised. All were built with multiple tags for pricing and promotional opportunities.

6. Targeted spring cleaning campaign rolling out a newly positioned service with accompanying push-HTML emails. Click on content integrations from The View, HGTV and TV Guide Network, reinforcing category expertise

7. Highlights of Background 25+ years of experience with a BBA in Marketing and an MBA in Leadership Studies 10 years in overall marketing/PR/communications department and brand leadership Insight/research/competitive intelligence leadership in four industries Consulting/agency experience, including prospecting and account development Product/brand development in four industries Sales development/support in three industries, including CRM Heavy civic and industry involvement. Versed in high-level/Board presentations B2C and B2B marketing experience Industries: consumer services, CPG (pet food), multimedia publishing, community institutions, health insurance, nonprofits, strategic planning (with an emphasis on hospitals, CPG, retail/restaurants, manufacturing, and higher education)