12. Proximity based communication
3D Printing
Collaborative consumption
Gesture based interfaces
Augmented reality
Virtual reality
Quantified self
Quantified world
Flexible screens
Power everywhere
Drones, robots
Jeremiah Owyang, http://www.webstrategist.com/blog/2013/03/16/index-of-2013-disruptivetechnologies/
13. And…
WiFi, high speed, free and
accessible
Open data, free to use even
commercially
…etc.
15. Sweden’s largest
cultural historical museum
Founded in 1873
Situated in Stockholm
Incl. four castles and manors
156 employees
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/511792563
16. More than 360 buildings
1,5 million objects
4 000 shelf metres of publications
4 000 shelf metres of archival material
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/511792563
17. 320 000 onsite visitors per year
460 000 unique website visitors
per year
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/511792563
18. 320 000 onsite visitors per year
460 000 unique website visitors
per year
Reaching 890 000 unique
users per year on Facebook
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/511792563
20. In 2014 :
Become one of the best
museums in the Nordic
countries using digital tools
and channels to communicate
and disseminate our cultural
heritage
26. Marketing
New Media
Press information and
marketing
Supporting the museum in
all digital
Increase the number of
visitors and revenue.
Communication and
dissemination of “knowledge
bank”, producing content
Over all marketing strategy
and a marketing plan
Developing and maintaining
digital infrastructure (not IT)
30. The digital navigator
The digital expert can
help navigate through
changes in disruptive
times
Photo by by Calsidyrose, Flickr, CC-BY
31. What we’re really talking about
is someone who can bridge
...create a frictionless path…at
every step of the journey.
Brian Solis, Altimeter
Photo by by Calsidyrose, Flickr, CC-BY
32. The Digital Navigator
A catalyst
An amplifyer
An element of change
Photo by: by neistridlar, Flickr. CC-BY-NC-SA
34. We started by listening and learning
Photo: NapInterrupted, Flickr, CC-BY-ND http://www.flickr.com/photos/shuttercat7/418349082
35. 2009: trying out the tools
The Conversion Prism by Brian Solis, www.briansolis.com
36. Building a social media
presence
Creating engagement an
deepening relations
Photo: USACE HQ, Flickr, CC-BY, http://www.flickr.com/photos/usacehq/6141
54. Rome wasn’t built in a day
http://upload.wikimedia.org/wikipedia/commons/thumb/8/81/Roman_forum_sketch_up_model.png/1024px-Roman_forum_sketch_up_model.png