Presentation given at seminar: Experiencing the Digital World: The Cultural Value of Digital Engagement with Heritage, a project run by University of Leeds.

1. Digital Engagement at the
Nordiska museet
#heritageCR
Experiencing the Digital World: The Cultural Value of
Digital Engagement With Heritage
Leeds University, May 9, 2014

2. Founded in 1873
Nordiska museet
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
Sweden's largest museum of cultural history

3. @kajsahartig
Digital Navigator

5. New Media Strategy 2010
> Interaction
> Communication
> Co-creation

6. Benefits of Digital
> Connecting with new audiences
> Engaging with new audiences
> Learning about our audiences
> Providing access to collections
> A place to experiment

7. …and also…

8. > Education
> Entertainment
> Participation
> Repatriation
> Democracy
> Internal benefits
> Awareness
> Empowering

9. Online collections

10. Staff engaging in social media

11. Outreach with mobile content

12. Participation online

13. Participation on site

14. Participation on site

15. Creating awareness
through social media

19. Are we successful?

20. Statistics

21. Anecdotal information

22. Indications

23. The Nordiska museet

24. Next step?

25. Learn what to measure and how
in terms of sustainable impact
Better understand the real value
and impact of our digital efforts
Better communicate our efforts
and success stories to
stakeholders

26. Critical Review: Initial findings
Experiencing the Digital
World: The Cultural Value
of Digital Engagement
With Heritage

27. Some thoughts

28. 1. Social digital is still new
2. Different objects have different
value to different people
3. Analogue vs. Digital?
Yes but not always
4. Technology as a distracting filter,
yes but not for long
5. Museums need to learn how to
measure & communicate impact

29. 1. Social digital is still new
2. Different objects have different
value to different people
3. Analogue vs. Digital?
Yes but not always
4. Technology as a distracting filter,
yes but not for long
5. Museums need to learn how to
measure & communicate impact

30. 1. Social digital is still new
2. Different objects have different
value to different people
3. Analogue vs. Digital?
Yes but not always
4. Technology as a distracting filter,
yes but not for long
5. Museums need to learn how to
measure & communicate impact

31. 1. Social digital is still new
2. Different objects have different
value to different people
3. Analogue vs. Digital?
Yes but not always
4. Technology as a distracting filter,
yes but not for long
5. Museums need to learn how to
measure & communicate impact

32. 1. Social digital is still new
2. Different objects have different
value to different people
3. Analogue vs. Digital?
Yes but not always
4. Technology as a distracting filter,
yes but not for long
5. Museums need to learn how to
measure & communicate impact

33. Some possible issues that
could prevent museums from
using digital for engagement

34. • Fear of loosing authority
• Fear of popularizing museum collections
• Not sure of the actual value and benefits
• Lack of funding
• Lack of ability to transform the museum
into digital thinking
• Old museum practices in use
• We know we can’t do it well so we
hesitate
• Requires new expertise
• Rigid structures, lack of flexibility

35. Thank you!
Kajsa Hartig
Digital Navigator
Department of New Media
Nordiska museet, Stockholm, Sweden