Netzwerke, wie LinkedIn, Twitter, Facebook, Xing, aber auch Flickr, Picasa, WordPress, YouTube u.v.a., steigen ein als neue Mittel für Marketing und Community Building. Dies betrifft Unternehmen, FOSS-Projekte sowie einzelne Akteure -- Entwickler, Forscher, Investoren. Dieser praxisbezogene Vortrag beschreibt die Möglichkeiten der Web 2.0 für eine effizientere Kommunikation, mit MySQL als Fallbeispiel.

1. Social Networking
Berlin Open ‘09 23.6.2009:
Architekturen sozialer Netwzerke: Das Fallbeispiel MySQL

2. Wer seine Ziele und
sein Leben heute im
Web 2.0 widerspiegelt,
kann einfache Siege in
die Tasche stecken.

3. Unternehmen
FOSS-Projekte
Entwickler
Forscher
Investoren
-- Alle! --

4. Das Risiko eines
schlechten Auftritts
wird nicht durch
Abwesenheit
aufgehoben

5. Zu viel Theorie am
Anfang eines neuen
Phänomens schadet,
genauso wie zu wenig
Systematik

7. Topics
• How do I map my
real life network on
the web?
• How should MySQL
map its network
onto the current
networking tools?
• Guinea Pig = Kaj
(and MySQL)

8. Sample
networking
tools
• Facebook
• LinkedIn
• Twitter
• Blog
• Phone
• Party
• Seminar

9. Why
network?
• Solve problems
• Be social
• Help others
• Get help
• For fun
• For profit

10. My network

12. Twelve recommended networks

33. And, the
purpose?
• Spokesperson @Sun
• Attract attention for
MySQL
• Share news
• Scalable interaction
• Offload email

34. „Technical“
tricks
• Twitter from SMS
• FB status from
Twitter
• Blogs to Google
Reader
• Blogs to FB, LI
• Use same pic
everywhere
• Reuse existing texts
• Host pics on Picasa

35. Involve the
family
• Children are digital
natives
• They (may) have
their own networks
• Text? Photo? Video?

43. Bragging OK?
• Yes and no
• Yes: Presenting
favourable facts,
avoiding drunk pics
• No: „Real“ bragging
• The line is fine

44. Multiple
identities?
• Multiple languages: OK
• Job self and private
self: Also OK
• Don‘t be too private
• Be very careful with
stuff others perceive as
negative
• Don‘t portray others
in a negative way

45. Strengths
(of social networking)
• More social interaction
• Sense of belonging
• Bridge distances
• Good advice
• Avoid mistakes
• Save time

46. Weaknesses
(of social networking)
• Time consuming
• Learning
• Keeping order (pics,
passwords)
• Get carried away

47. Opportunities
(in social networking)
• Find new customers
(or suppliers)
• Find a new job (or new
employees)
• Find investors (or
investment opp‘ts)
• Improve social life In
Real Life

48. Threats
(in social networking)
• Somebody else writes
negatively about you
• You don‘t defend
yourself
• Drunk pics, sexism,
racism, bad jokes
• Stealing PWs
• Writing stuff you
regret (where you
can‘t delete it)

49. Start writing!
• Start small (not with
„a marathon“)
• Start with comments!
• Post „articles“ in
Facebook, LinkedIn
• Pay for a good pic!
• Start a blog
• Continue to comment
what others do
• Consider Twitter

50. Good topics
• Event invitations
• Thank you notes
• Recommendations of
suppliers
• Book reviews
• Restaurant reviews
• Event reports
• Travel reports

51. What should
you avoid?
• Being negative
• Being arrogant
• Drunk pics, text
• Sex, racism
• Non-constructive
criticism
• „I‘m offline“ = steal
now!

52. Reuse
• Columns for
publications
• Presentations
• Proposals
• Reports
• Blog entries
• Emails to friends
• LinkedIn, Facebook

53. My todo list
• Comment often
• Write more often, in
several languages
• Spam filter akismet
• del.icio.us order
• Aggregate twitter feed
• Customers philosophy
• Photo IT Mac video
• Travel mountains run

54. Pre-net book
• Golden rules
• Plenty of insight
• In no way dependent
on Social Web
• In every way applicable
on Social Web

55. Do I still
have your
attention?

56. Do ask
questions!
• kaj@arno.fi
• http://kaj.arno.fi
/twitter /linkedin /facebook /picasa
• @kajarno on Twitter
• Comment on blogs