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Design patterns 
in 
AR apps 
Prepared by Kai Turner  kai@kaigani.com –  @kaigani
Design patterns 
Real-world 
objects 
Camera 
composition 
Computer 
vision 
Follow 
 
Catch 
VR 
immersion
Real-world Objects 
QR CODES SHAPES TRADING 
CARDS 
STAGE 
• Unique identifier 
• Reads as design 
for mobile apps 
• Less intruisive 
design 
• Can relate to 
unlockables 
• Physical 
collectibles 
• 2D-to-3D 
relationship 
• Fixed point in 
the world 
• Allows relative 
size  scale
Real-world Objects 
AR Basketball
Real-world Objects 
Table Ice Hockey 
Playstation Vita 
US Postal Service - AR App 
Pokémon concept
Blippar
Follow  Catch 
• Uses accelerometer and gyroscope 
• Layers images on top of the camera background 
• Virtual objects are not constrained by the real world
Follow  Catch 
The Hidden Park 
AR Invaders 
Happi Full Throttle
VR Immersion 
• Uses device orientation and compass 
• Spherical panoramic background/scene 
• Doesn’t use camera 
Andy’s Dinosaur adventure 
CBeebies Playtime app
Star Chart
Camera composition 
• Easy to use – position elements by hand 
• Uses camera only – no device dependencies 
• Save photo / render video 
• Face capture 
Disney Infinity: Action!
Camera composition 
Disney Infinity: Action! 
IKEA Catalogue app 
Toca Hair Salon Me
Computer vision 
FACE 
DETECTION 
EDGE 
 COLOUR 
OBJECTS GESTURE 
 MOTION 
• Humanises the 
technology 
• Puts participant 
in the scene 
• Help with 
perspective 
• Real-world 
scene definition 
• Magical 
transformation 
of real to virtual 
• Interact with 
objects through 
the lens of the 
device 
• Get active
Computer vision 
Keepy Uppy 
Blue Peter 
OpenCV demo Kung Fu Skeeter 
Color Band
ColAR Mix
Computer vision
Recommendations 
• Expect snafus – don’t depend on AR features 
• Make it fun despite (tech) failure 
• Don’t require precision 
• Use broad gestures 
• Allow for play with or without real world objects 
• ‘Draw your own’ trumps ‘print a copy’ 
• Replayability trumps one-off gimmicks 
• Choose the best aspects of each AR feature 
• Create something new  unexpected
Thank you! 
Image credits 
Created by Sodie Hauge Katan 
from The Noun Project 
Created by Luboš Volkov 
from The Noun Project 
Created by James Fenton 
from The Noun Project 
Created by Christopher T. Howlett 
from The Noun Project

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UX Design Patterns for Augmented Reality (AR) apps & games

  • 1. Design patterns in AR apps Prepared by Kai Turner kai@kaigani.com – @kaigani
  • 2. Design patterns Real-world objects Camera composition Computer vision Follow Catch VR immersion
  • 3. Real-world Objects QR CODES SHAPES TRADING CARDS STAGE • Unique identifier • Reads as design for mobile apps • Less intruisive design • Can relate to unlockables • Physical collectibles • 2D-to-3D relationship • Fixed point in the world • Allows relative size scale
  • 5. Real-world Objects Table Ice Hockey Playstation Vita US Postal Service - AR App Pokémon concept
  • 7. Follow Catch • Uses accelerometer and gyroscope • Layers images on top of the camera background • Virtual objects are not constrained by the real world
  • 8. Follow Catch The Hidden Park AR Invaders Happi Full Throttle
  • 9. VR Immersion • Uses device orientation and compass • Spherical panoramic background/scene • Doesn’t use camera Andy’s Dinosaur adventure CBeebies Playtime app
  • 11. Camera composition • Easy to use – position elements by hand • Uses camera only – no device dependencies • Save photo / render video • Face capture Disney Infinity: Action!
  • 12. Camera composition Disney Infinity: Action! IKEA Catalogue app Toca Hair Salon Me
  • 13. Computer vision FACE DETECTION EDGE COLOUR OBJECTS GESTURE MOTION • Humanises the technology • Puts participant in the scene • Help with perspective • Real-world scene definition • Magical transformation of real to virtual • Interact with objects through the lens of the device • Get active
  • 14. Computer vision Keepy Uppy Blue Peter OpenCV demo Kung Fu Skeeter Color Band
  • 17. Recommendations • Expect snafus – don’t depend on AR features • Make it fun despite (tech) failure • Don’t require precision • Use broad gestures • Allow for play with or without real world objects • ‘Draw your own’ trumps ‘print a copy’ • Replayability trumps one-off gimmicks • Choose the best aspects of each AR feature • Create something new unexpected
  • 18. Thank you! Image credits Created by Sodie Hauge Katan from The Noun Project Created by Luboš Volkov from The Noun Project Created by James Fenton from The Noun Project Created by Christopher T. Howlett from The Noun Project