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Excite Conference Presentation – What's the point of Twitter?

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Kai Turner
Kai Turner

The document discusses various topics related to Twitter including what Twitter is used for, who uses it, and how businesses can utilize it. Some key points covered include that Twitter can be used for social text messaging, breaking news, customer service, and networking. The document provides case studies of how companies like Skittles, SquareSpace, and Absolut used Twitter campaigns effectively. It also discusses best practices like following industry experts, using hashtags, and engaging with others on Twitter to promote events.

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What’s the point of Twitter?
Who’s on Twitter?
Who am I?
Social media ,[object Object]
What’s Twitter? ,[object Object],[object Object],[object Object],[object Object]
Twitter is … ,[object Object]
… Social text messaging … social text messaging
… e-mail
… breaking news
… diary of events
#? #! … a topical discussion
… reminder alerts
… celeb spotting
… customer service
… an oracle of collective wisdom
… 24/7 networking
Why Twitter for business? ,[object Object]
 
 
Getting started
web
mobile
Applications - TweetDeck
Applications - Seesmic Desktop
CoTweet
Setting up an account ,[object Object]
Corporate accounts
What are you doing now?
Set some goals ,[object Object],[object Object],[object Object]
TwitterFeed.com
It will take time
It’s not about followers
Quality over quantity
Spot the expert ,[object Object],[object Object],[object Object],[object Object]
Who to follow? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Follow me, follow you
Twitequette ,[object Object],[object Object],[object Object]
Don’t do this
Case studies
Skittles
Skittles
SquareSpace
SquareSpace 100 fold growth
Absolut Kindness ,[object Object],[object Object],[object Object]
Absolut Kindness
Daily Mail ,[object Object],[object Object]
Daily Mail
Daily Mail
Motrin Moms ,[object Object]
Motrin Moms
VW Online campaign ,[object Object]
#BlameDrewsCancer ,[object Object],[object Object],[object Object]
 
Twitter Comedy Night ,[object Object],[object Object],[object Object]
Twitter Comedy Night
Smack My Tweet Up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Smack My Tweet Up
BA Great Britons ,[object Object],[object Object]
BA Great Britons
Twitter & Events
Types of events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tweet-ups
NotAtSXSW
Twestival
140conf
Events lifecycle on Twitter
Leading up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social proof
During ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Real-time interaction
Following up ,[object Object],[object Object],[object Object],[object Object]
Continued discussion
Jeff Pulver on 140conf
Questions?

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