1. Black is the
predominant
colour: Border,
background,
hair, lips eyes
and nails.
This conveys
the idea that
either Jessie J
has a dark
personality or
her music will
have a dark
element of
perhaps dealing
with issues or
dark subjects.
This shows that
perhaps the
audience is a
teenage- more
mature
audience due to
the darkness.

2. The font of
Jessie J’s name
and song title is
fancy with her
name in gold.
This shows that
she feels
important to the
music industry.
The rest of the
writing is in a
simple font in
gold and
white. This
makes it stand
out against
the black
background
and shows it is
the important
information.

3. The image is a
close up of her
face. This adds
emphasis to her
facial expression
and as it was her
first album and
she wasn’t well
known before,
we feel like we
are properly
introduced to
her.

4. We have the
name and title of
album first as it
is a shot of the
album cover. The
next information
adds to what we
should expect
from the album.
Next we have
Jessie J’s website
which is in a
smaller font and
shows it isn’t the
most important
thing on the
page.
Finally there
are logos at
the bottom
which
establishes the
advert as
official.

5. Rihanna’s album
cover has a close
up shot of her
face where we can
only see one of
her eyes. The
dark make up
adds to the dark
clothing and the
dark background
of the writing.
This all makes
Rihanna look like
she has a dark
personality –
perhaps a bad
side and that this
will be reflected
in this album.
The advert uses very
spaced out fonts
with very close
together fonts. The
spaced out font on
her name which we
see first means it
would be able to be
read easily from a
distance and catch
attention as she is a
popular artist. The
red colour of the
more close together
font adds to the
dark element as red
and black are dark,
dangerous colours.

6. The overall
darkness of the
advert shows
that we should
expect
Rihanna’s
music to either
include a lot of
swearing or
deal with more
adult issues.
This all shows
that the target
audience for
this advert
would be a
more mature
audience.

7. This advert
features a
close up of
Marina’s
face while
she is led
down. The
photo looks
seductive
but sultry.
The overall
colour
scheme of
the advert
creates a
vintage feel
which
perhaps
shows the
type of
music to
expect from
this album.

8. We firstly have
the title of the
band in a large
font. This is
eye catching
and means it
would be able
to be seen from
afar and catch
attention. Next
we have a
picture which
could be
appealing to
the male
audience as it
is seductive.
The advert
then features
the actual
album cover
which shows
the audience
what it looks
like for when
they go to buy
it.

9. The rest of the font is
small which shows that
the group want the
album to be the most
important thing and
that the additional
information isn’t as
important as with the
fact that the album is
now on iTunes.
This shows that the
group are using ‘sex to
sell’ as the photo is the
main attraction.