1. Digital Brand Management - The Big Picture
Sam Michelson
May 22, 2012

2. The 10 Minute Agenda
 A word about Five Blocks
 Digital Brand Management
 The Five Blocks Approach
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3. A word about Five Blocks
 Technology and Services company – operating since 2003
 Focused on Reputation and Digital Brand Management for 5+ years
 Boutique agency with a specialized team of 16 people:
programmers, writers, webmasters, search experts, & client managers
 Based in Los Angeles, Development center in Israel
 Selective engagement on client side
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4. Digital Brand Management
Ensuring that a brand’s online presence reflects the
company’s brand strategy.
apping the ideal online reputation
sing “Brand Intelligence” to understand current situation
orking with the client (Strategy)
echnical/website changes (Tactics)
ccentuating positive Slide 4

5. Slide 5

6. Slide 6

7. Slide 7

8. Slide 8

9. Search Suggest
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10. Search Suggest
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11. Related Searches
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12. Related Searches
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13. Rebuilding the Reputation
 What do we see in the results?
 What is missing from the results?
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14. Tips for Success
ΠIf you treat DBM/RM as SEO, it will be more difficult for you
/ Reverse the order of the keywords to test strength
r Watch out for the “gotcha” result
e Strongest Results are not always at the top
s Track volume/volatility and compare to other clients
a To cheat – look at the competitors…
a Think about Variety and Passion
e Clients are often holding the keys – they need help driving!
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15. Tips for Success
1. If you treat DBM/RM as SEO, it will be more difficult for you
2. Reverse the order of the keywords to test strength
3. Watch out for the “gotcha” result
4. Strongest Results are not always at the top
5. Track volume/volatility and compare to other clients
6. To cheat – look at the competitors…
7. Think about Variety and Passion
8. Clients are often holding the keys – they need help driving!
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16. Tips for Success
1. If you treat DBM/RM as SEO, it will be more difficult for you
2. Reverse the order of the keywords to test strength
3. Watch out for the “gotcha” result
4. Strongest Results are not always at the top
5. Track volume/volatility and compare to other clients
6. To cheat – look at the competitors…
7. Think about Variety and Passion
8. Clients are often holding the keys – they need help driving!
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17. Tips for Success
1. If you treat DBM/RM as SEO, it will be more difficult for you
2. Reverse the order of the keywords to test strength
3. Watch out for the “gotcha” result
4. Strongest Results are not always at the top
5. Track volume/volatility and compare to other clients
6. To cheat – look at the competitors…
7. Think about Variety and Passion
8. Clients are often holding the keys – they need help driving!
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18. Tips for Success
1. If you treat DBM/RM as SEO, it will be more difficult for you
2. Reverse the order of the keywords to test strength
3. Watch out for the “gotcha” result
4. Strongest Results are not always at the top
5. Track volume/volatility and compare to other clients
6. To cheat – look at the competitors…
7. Think about Variety and Passion
8. Clients are often holding the keys – they need help driving!
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19. Tips for Success
1. If you treat DBM/RM as SEO, it will be more difficult for you
2. Reverse the order of the keywords to test strength
3. Watch out for the “gotcha” result
4. Strongest Results are not always at the top
5. Track volume/volatility and compare to other clients
6. To cheat – look at the competitors…
7. Think about Variety and Passion
8. Clients are often holding the keys – they need help driving!
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20. Tips for Success
1. If you treat DBM/RM as SEO, it will be more difficult for you
2. Reverse the order of the keywords to test strength
3. Watch out for the “gotcha” result
4. Strongest Results are not always at the top
5. Track volume/volatility and compare to other clients
6. To cheat – look at the competitors…
7. Think about Variety and Passion
8. Clients are often holding the keys – they need help driving!
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21. Tips for Success
1. If you treat DBM/RM as SEO, it will be more difficult for you
2. Reverse the order of the keywords to test strength
3. Watch out for the “gotcha” result
4. Strongest Results are not always at the top
5. Track volume/volatility and compare to other clients
6. To cheat – look at the competitors…
7. Think about Variety and Passion
8. Clients are often holding the keys – they need help driving!
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22. Questions, Comments
Sam Michelson
CEO, Five Blocks
samm@fiveblocks.com
(054) 440-6315
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